Getting Started with Video
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The document outlines Eddie Garrison's presentation on getting started with video. The presentation covers trends showing growing use of video by businesses, benefits of video for brands, tips for getting started including planning, using available equipment, stabilizing cameras and audio, and apps for filming and editing. It also discusses creating quality engaging, educational, emotional and entertaining video content.
Getting Started with Video
- 1. GETTING STARTED WITH VIDEO Eddie Garrison | Founder of Clover Media Consulting
- 2. PRESENTATION OUTLINE GETTING STARTED WITH VIDEO @EDDIEGARRISON ● Who Am I? ● Video Content is Growing ● Why Your Brand Should Use Video ● Getting Started ● Grab Your Gear ● Apps & Platforms for Filming/Editing ● Creating Quality Video Content ● Hands On -- Create A Video ● Q&A Session
- 3. WHO AM I? Founder of Clover Media Consulting | 2014 ● Full Service Digital Marketing Company ● Social/Digital Media Strategist ● Award Winning Live Streamer ● Industry Speaker Founder of Creative Concepts Graphix | 2012 - 2014 ● Graphic Design House Quick Check, Inc. | 2001 - 2012 ● Director of Sales & Marketing ● Online & Offline Training Courses GETTING STARTED WITH VIDEO @EDDIEGARRISON
- 4. VIDEO CONTENT IS GROWING GETTING STARTED WITH VIDEO @EDDIEGARRISON In 2017, 63% of businesses were using video as a marketing tool. By the start of 2018, that had risen to 81%. Now, here in 2019, the number has increased again to 87%. Clearly, these numbers epitomize the opportunity of video as a marketing tool. It also, increasingly, represents a challenge, and marketers are feeling the competition.
- 5. WHY YOUR BRAND SHOULD USE VIDEO GETTING STARTED WITH VIDEO @EDDIEGARRISON In an age where fast, comprehensive audience understanding is so crucial, video is a smart investment for brands looking to explain their product or service to would-be customers.
- 6. GETTING STARTED GETTING STARTED WITH VIDEO @EDDIEGARRISON 1. Make A Plan 2. Go With What You Know 3. Start Creating 4. Searchability Matters 5. Promote Your Videos Across Social Media
- 7. GRAB YOUR GEAR GETTING STARTED WITH VIDEO @EDDIEGARRISON 1. Start With What You Have 2. Stabilize Your Camera 3. Upgrade Your Audio 4. Shed Some Light
- 8. APPS & PLATFORMS FOR FILMING & EDITING GETTING STARTED WITH VIDEO @EDDIEGARRISON Filmic Pro Splice Videorama
- 9. CREATING QUALITY VIDEO CONTENT GETTING STARTED WITH VIDEO @EDDIEGARRISON E Engaging Educational Emotional Entertaining