Digital strategies 2019 - iOceane
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The document outlines key digital marketing strategies and trends for 2019, highlighting the importance of adapting to evolving consumer behaviors and technology. It emphasizes the roles of artificial intelligence, influencer marketing, video marketing, and social messaging apps in enhancing customer engagement and brand awareness. Additionally, it discusses the significance of micro-moments and social media stories in capturing consumers' attention effectively.
Digital strategies 2019 - iOceane
- 2. 3,764,985,110 Google searches in a day. 3,572,441 Blog posts written today 437,849,161 Tweets sent today 4,048,701,975 Videos viewed today on YouTube 1,946,498,650 Total number of Websites 46,862,611 Photos uploaded today on Instagram Source : internetlivestats as on 09-01-2019
- 3. CONTENT IS THE KING HOW WILL THE KINGS ROAR BE HEARD! The difference between content and content marketing is the destination.
- 4. There are many new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year.
- 5. Here is the list of strategies that will work.
- 6. Artificial Intelligence Artificial intelligence is the future! or at least will take our the first level of human Interaction. It can asses and predict consumer behavior and search data from social media behavior and actions. it can help you automate and optimize your customer service. According to Gartner, 25% of customer service will use chatbot technology by 2020, up from less than 2% in 2017. You can use Facebook chat bots for better customer service and instant replies. Business adopting to AI will save cost and increase operational efficiency.
- 7. Influencer marketing can be called a type of 'word-of-mouth' marketing which focusses on choosing the key leaders to drive your brand's message towards a larger audience. Rather than marketing directly on a larger group of consumers, you instead pay influencers to get out the word for you. People mostly trust consumer opinions over corporate opinions which turns out to be an effective marketing tool to attract more audience. Influence marketing:
- 8. Video marketing The best way to raise brand awareness and recall today is through video marketing. Showcasing your businesses with relevant content through videos can be the best way to catch your customer's eye. The analysis shows that 72% of business say videos have improved their conversion rate, 52 % of consumers say that watching a product video makes them more confident about buying a product, 65% of executives visit the marketer's website and 39% call a vendor after viewing the video. All these numbers show the importance of incorporating videos to your digital marketing strategies.
- 9. Statistics show that 1.3 billion monthly users are most active on Facebook messenger, 2 billion messages are sent between people and businesses on Facebook Messenger every month, WhatsApp has 1.3 billion monthly active users, 55 billion messages are sent via WhatsApp every day, WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube. All these statistics show the popularity of social messaging apps for business purposes. Social messaging apps can be very useful in sending messages to customers directly as they allow personalization and also add value to the user's experience. Social Messaging Apps:
- 10. Visual search The best way to raise brand awareness and recall today is through video marketing. Showcasing your businesses with relevant content through videos can be the best way to catch your customer's eye. The analysis shows that 72% of business say videos have improved their conversion rate, 52 % of consumers say that watching a product video makes them more confident about buying a product, 65% of executives visit the marketer's website and 39% call a vendor after viewing the video. All these numbers show the importance of incorporating videos to your digital marketing strategies.
- 11. Micro moments: The survey shows people spend an average of 3 hours and 35 minutes every day, this should change the way brands must work to capture their consumer's attention. Micro-moments is the new "consumer behavior" as termed by google which delivers your marketing messages concisely and clearly in a way that is of interest to the consumers that too all within a span of seconds.
- 12. With the growing popularity of social media stories, it is important for marketers to tap this platform for digital marketing strategies. For marketers live videos can be an amazing option to increase brand awareness and engagement. Since stories disappear after 24 hours you can showcase the elements of your business with a story for better engagement. Social media stories:
- 13. We’re full service which means we’ve got you covered on design and content right through to digital. There are various digital marketing trends that would catch your eye, some might turn impactful while others might just be unfruitful. iOceane gives you the right assistance for your digital marketing needs by understanding the requirements for your business. We cater you with our tailor-made branding solutions which serve right for your business. Chiranjivi Lucky Entrepreneur I Digital marketer I Brand Specialist I Fitness Enthusiast www.iOceane.com www.chiranjivilucky.com