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How to Create a
Community
Development Plan
Caty Kobe
Head of Training, FeverBee
@catykobe // #fbsprint
Q
@catykobe // #fbsprint
@catykobe // #fbsprint
Your Plan Is 

Your North Star
A
@catykobe // #fbsprint
Without a plan
we get stuck
@catykobe // #fbsprint
We become too reactive
@catykobe // #fbsprint
Our community stops
progressing forward
@catykobe // #fbsprint
Inception Establishment Maturity Mitosis
Growth Rate
0-50%

via
community
50-90% via
WOM/ Referral
90%+ via
WOM/
Referral
Variable
Activity
0-50% 

via
community
50-90% via
community
90%+ via
community
Dips with
each new
group
Sense of
Community
N/a 0-24* 25-72* 73-96*
© FeverBee Limited, All Rights Reserved
1
@catykobe // #fbsprint
@catykobe // #fbsprint
Benchmark

Yourself
1
@catykobe // #fbsprint
Find out where you are
in the lifecycle.
@catykobe // #fbsprint
Inception Establishment Maturity Mitosis
Growth Rate
0-50%

via
community
50-90% via
WOM/ Referral
90%+ via
WOM/
Referral
Variable
Activity
0-50% 

via
community
50-90% via
community
90%+ via
community
Dips with
each new
group
Sense of
Community
N/a 0-24* 25-72* 73-96*
© FeverBee Limited, All Rights Reserved
Measure growth, activity,
and sense of community
@catykobe // #fbsprint
SOC requires survey:
http://bit.ly/
socsurveyfeverbee
@catykobe // #fbsprint
Measure against
business objectives
@catykobe // #fbsprint
(ahem, that means ROI)
@catykobe // #fbsprint
2
@catykobe // #fbsprint
@catykobe // #fbsprint
Use the
“Goldilocks
Principle”
2
@catykobe // #fbsprint
Push yourself, but set
achievable goals
@catykobe // #fbsprint
3
@catykobe // #fbsprint
@catykobe // #fbsprint
Inventory Your
Resources
3
@catykobe // #fbsprint
Marketing help?
@catykobe // #fbsprint
Design/ dev resources?
@catykobe // #fbsprint
Budget?
@catykobe // #fbsprint
4
@catykobe // #fbsprint
@catykobe // #fbsprint
Create and
Communicate
4
@catykobe // #fbsprint
Write it out!
@catykobe // #fbsprint
Validate with your vendor
@catykobe // #fbsprint
Sell your executive
sponsor
@catykobe // #fbsprint
Set realistic
expectations*
@catykobe // #fbsprint
Share with your
company!
@catykobe // #fbsprint
5
@catykobe // #fbsprint
@catykobe // #fbsprint
Execute, measure,
analyze, iterate
5
@catykobe // #fbsprint
buzzword overload,
sorry! :)
@catykobe // #fbsprint
Start executing against
your plan
@catykobe // #fbsprint
Provide weekly updates
to yourself/ boss
@catykobe // #fbsprint
Provide monthly updates
to your boss/ company
@catykobe // #fbsprint
Leverage A/B testing to
save time & money
@catykobe // #fbsprint
Don’t be afraid to roll
back changes
@catykobe // #fbsprint
@catykobe // #fbsprint
Caty Kobe - How To Create A Community Development Plan
There’s No Time 

Like the Present
@catykobe // #fbsprint
Get started with your
plan now
@catykobe // #fbsprint
Account for change
@catykobe // #fbsprint
1. Benchmark yourself
2. Decide what you want to achieve
3. Inventory your resources
4. Create & communicate
5. Go execute!
1. Measure & iterate as necessary
@catykobe // #fbsprint
How to Create a Community
Development Plan
Thank you.
@catykobe // #fbsprint

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Caty Kobe - How To Create A Community Development Plan