#Ccc assignment-2
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The document summarizes observations from several stores, noting common overall insights and opportunities across stores. Generally, stores were overfilled with too few employees, and organized products mostly by function. However, opportunities existed to have less exhibited products and more staff contacts with customers, improve security, organize and train staff better, provide advice on using products, and optimize the buying path and customer communication.
#Ccc assignment-2
- 1. Observation lab #CCC – assignment 2 Sašo Stanojev
- 3. Overall insight Opportunities O wide entrance, big O Store is too dark, items window showcase and should be more accurately brand logo, actions identified pannels O My kids don’t like this O dark blue-black color combination, without day store – that mean thay light should move more O Items arranged by sport children related items and gender towards the front of the O Only two employees store O Loud music, mixed by O The shop is understaffed employees (in time of my visit was 10 O Costumers are costumers encouraged to touch and O They sholud have better try items music taste
- 5. Overall insight Opportunities O wide entrance, very O I really miss reading bright, blue-orange-red corner colors O Store is too small. I can O most read books right at not see book covers the entrance O In bookstore I don’t need O wooden floors and high other products like ceilings souvenirs, baby toys, O no music playing, staff are O I should be feeling middle aged comfortable, so I miss employees smile, small O Books are sorted by detail (like genre. Special corner for flowers), recommendation paper products s
- 7. Overall insight Opportunities O wide entrance, all-in-one O Cash register obstruct cash register and brand view at the products sign at the entrance O there should be more O only one outstanding colors and employee, electronic pannels with action security system, very information bright, full of promo signs O floor should be in pastel O mostly young (age 15-25) color costumers, modern, but O more impulse items at discrete music the register, mostly for the O costumer spent a fair kids while in the store deciding O there should be more what items to buy reviews about new products and more staff explanation
- 9. Overall insight Opportunities O wide glass windows, big O to filled store for my taste store logo, red-blue O employees sometimes combination don’t know much about O quiet music, many selling products employees, cash register left at the entrance O employess are not uniform dressed and O security guy walk around difficult to recognized O buying path is plotted as a running track O in some part of store can O items are aranged by be heard TV audio and type, style, gender, brand. also store music Buy island with newer O only two spaces for trying products on clotes O Costumer are all ages O miss some strong lead and families, spent at least color 20 min. in store
- 11. Overall insight Opportunities O all in glass store, white O just stay in that mood – color with some black it’s my kind of store datails O corner where you can sit O very bright with white down light, wooden floor, very simple sales tables with O access to internet with all products information exhibited products O only one product for each O lower prices sales line O big promotions posters on walls O cash registry at the end of store, perfectly informad emplyees
- 12. General overall General opportunities insight O less is more (less exhibited products and O overfilled stores with too more staff contacts with less sales staff costumers) O organized products O be very careful with (mostly by functions) security measures O impulse items at the O organized and trained cashier staff O poorly marked prices O advice and ideas for using O stores are mostly in colors products of their brand O well organized buying O wide open entries with paths action items on front O pre and post communication with costumers