Cellular networks divide geographic areas into cells served by low-power base stations to reuse frequencies. Adjacent cells are assigned different frequencies to avoid interference. As capacity demands increase, networks employ techniques like frequency borrowing, cell splitting, cell sectoring, and microcells. Cellular standards like GSM use TDMA to allow multiple users per cell by dividing the air interface into time slots. CDMA spreads user data over a wide bandwidth using unique codes and allows soft handoff between cells. Third generation networks support high-speed data and multimedia services.