YouTube and Small-size Productions
- 1. Success of small-size/low-budget video production teams with use of online video sharing websites Presented by Cagdas “Chad” Toprak
- 2. Why online video sharing websites are being preferred over traditional means of watching video Using YouTube as a stepping stone to further develop the “Social Capital” Examples of the use of online video
- 3. Why do we prefer online videos? >
- 4. Simplicity On-demand video Have YOUR say
- 5. BUT Like everything else, it has its downsides
- 6. Loading / buffer time Advertisements Misleading / offensive content
- 7. All hope is not lost!
- 9. Video VideoStar RadioStar Internet http://www.youtube.com/watch?v=Iwuy4hHO3YQ http://www.youtube.com/watch?v=BiB0VgOKojg
- 10. Why is YouTube a great place to start?
- 11. Broad audience Feedback It’s free!
- 12. But how do I get known?
- 13. Determine your target audience Post (embed) on websites, forums, blogs. Establish a fan base. The “viral” effect
- 14. taking n00bs to school since 2004 http://www.youtube.com/watch?v=tV6cjKxZFOM
- 15. http://www.purepwnage.com/ http://www.showcase.ca/video/ Pure Pwnage is an Internet-distributed comedy / mockumentary series from ROFLMAO Productions which involves the life of “pro-gamers” Based in Toronto, Canada Running since May, 2004 Viewer base estimated to be 3 million in 2007 Commissioned by Showcase in August, 2009 Average running time: Web series – 10 mins TV series – 22 mins Online merchandise store used as a way of making profit
- 16. http://www.watchtheguild.com/ http://www.youtube.com/watch?v=urNyg1ftMIU The Guild is an online sitcom about the life of a guild in an MMORPG. Average episode is 3-8 minutes long Running since July 2007 Serves over 50 million online users Has won many awards (incl. 2007 Youtube “Best Series” Award) Is broadcasted on its official website, YouTube, iTunes, and Xbox Live Marketplace
- 17. http://www.d-9.com/ http://www.youtube.com/watch?v=iNReejO7Zu8 Used as a teaser for the movie, and went viral
- 18. YouTube does not only cater for films, but for other products and services too!
- 19. University of Bridgeport uses YouTube to promote their campus and courses to a wide variety of potential students Promotion videos on YouTube helped the university to exceed 2008 enrolment goals by 30%, and in 2009 by 43% Good example of success through online video sharing websites http://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=65451
- 20. Dynomighty Design made $130,000 in three months after being featured on the main page of YouTube for 10 days Over 50% of referred traffic to Dynomighty’s website comes from YouTube http://blog.searchenginewatch.com/100331-094844
- 21. http://socialmediarisk.com/2010/03/dominos-loses-10-of-its-value-in-one-week/ A prank gone bad Domino’s employees demonstrate unhealthy acts with use of food on YouTube The video goes viral, Domino’s stock prices dropped 10% over the week and shareholders lost millions Be careful what you upload to YouTube!
- 22. So what is this all about?
- 23. It’s about You…. Tube It’s about You !
- 24. YouTube lets you watch what you want, when you want, where you want (yes, mobile ;D) It’s free and full of viewers, so use it to your advantage! If it’s not on the internet, it does not exist
- 25. Thank you for viewing :)