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7/7/2011




                       Webinar:
           If You Build It, Will They Come?

                     April 28th, 2011
                     12:30 PM EST

                                                 1
ITMPI005




                   Jorge Luis Boria
                               VP
                          Liveware Inc.
                     jorge.boria@liveware.com




                     Michael Milutis
                     Director of Marketing
                    Computer Aid, Inc. (CAI)
                   Michael_milutis@compaid.com

                                                 2




                                                           1
7/7/2011




 About Presenter’s Firm
Liveware is a leader among SEI partners, trusted by small,
medium and large organizations around the world to
increase effectiveness and efficiency through improving
their quality. With its immense collective experience in
software process improvement they can help their
customers succeed. They partner with clients by focusing
on their bottom line and short and long term business
goals. With over 70 Introduction to CMMI classes delivered
and 40 SCAMPI appraisals performed, you will not find
better consultants for your process improvement needs.
                                                             3




 CAI Achieves IT Operational Excellence




                                                             4




                                                                       2
7/7/2011




          PDU CREDITS
        FOR THIS WEBINAR

   The Project Management Institute
  has accredited this webinar with PDUs




                                          5




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        ANYTIME ACCESS!

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 7 Day Free Access For All Recordings
        www.twitter.com/ ITMPI
                                          6




                                                    3
7/7/2011




    “It’s not the strongest species
    that survive, or the most
    intelligent, but the most responsive
    to change”
                             Charles M. Darwin




Agenda
• Performance Improvement, Process
Improvement, Change and Transitions:
Concepts and Steps
• Readiness for Change and Authorizing
Sponsorship
• Change Nature: Capability or Culture?
• Getting There
• Questions and (Hopefully) Answers




                                                       4
7/7/2011




 Process Improvement?




 Process Improvement

  Process Improvement is not
 about writing new processes.
It’s about making people change
           behavior!
       Ok, that’s easy!




                                        5
7/7/2011




Why Is Change Hard?

     Change is disruptive
     whether you see it as
                 GOOD
                  OR
                  BAD
                       Where does transition hurt?




Change is Pervasive
• Change is what happens when we are
  trying to keep things stable.
• If we do not plan the direction of change, it
  will take its own direction.
• Hoping for all people to understand the
  positives and negatives, make the decision
  to change and adopt the change in the right
  direction is delusional.
                                                     12




                                                                6
7/7/2011




Goals are Difficult
 •70% of the efforts to perform “business
 reengineering” have failed1
 •57% of the efforts to introduce CASE
 tools have failed2
 •Common cause: they failed to consider
 the human factor
  1 Hammer, M. The Wall Street Journal, November 26, 1996
  2 Fichman, R. and Kemerer, C. F., “The Illusory Diffusion of
     Innovation: An Examination of Assimilation Gaps”, Information
     Systems Research, v. 10, n. 3, pp. 255-275, September 1999.




Cast of Characters
 •Authorizing Sponsor
    –legitimizes change initiative, holds reinforcing sponsors accountable
    for change

 •Reinforcing Sponsor(s)
    –allocate resources, remove barriers, express, model and reinforce
    change

 •Champions
    –believe things can be different and act as advocates for the change

 •Change Agents
    –implement the change, keep everyone informed, surface and
    handle resistance

 •Participants (Process Users)
    –change their behavior, habits, emotions, way of doing things




                                                                                   7
7/7/2011




               Idealized Change Model
           Capability
                                                                          Desired
           Improvement
                                                                           Goal

                   Present
Productivity




                    State            Transition
                                       State




                                        Time




               Steps in Organizational
               Change                                           8 - Measure Business Value
                                                                of the Improvement
          – Model applies for                             7 - Implement the Capability
            many different types                          Improvement

            of change                               6 - Equip Team with Skills and
                                                    Plan the Improvement
          – Elements often                      5 - Develop Enduring
            overlap in time,                    Sponsorship
            though shown here              4 - Define Desired State
                                           and Determine Strategy
            as sequential
                                       3 – Assess Present
          – Work might start           Capability and Culture
            mid-stream in the
            model, depending on    2 – Establish Sponsorship

            circumstances
                              1 - Assess Organizational
                              Readiness




                                                                                                   8
7/7/2011




               Realistic Change Model
           Capability
                                                                                      Desired
           Improvement
                                                                                       Goal
                                       managed transition

                         Present
Productivity




                          State                    Transition              unmanaged transition
                                                     State


                                  Change
                                  Strategy


                                                     Time




               2 Establish Sponsorship         5 Develop Enduring Sponsorship

                                     4 Define Desired
               1 Assess              State and
               Organizational        Determine Strategy
               Readiness                                                  8 Measure
                                            6 Equip Team                  Business
                                            and Plan the                  Value of
                    3 Assess                Improvement                   the Improvement
                    Present
                    Capability                   7 Implement the
                    and Culture                  Capability Improvement

                                                                            Desired
                                                                             State

                                  Present
                                   State           Transition
                                                     State




                                             Managing The Transition




                                                                                                        9
7/7/2011




Agenda
• Performance Improvement, Process
Improvement, Change and Transitions:
Concepts and Steps
• Readiness for Change and Authorizing
Sponsorship
• Change Nature: Capability or Culture?
• Getting There
• Questions and (Hopefully) Answers




The 4 Variables
1. Scope (what to change)
  – skills, processes, culture
2. Culture (how to change)
  – do not sell opera tickets at NASCAR (and vice
    versa)
3. Resistance (who to change)
  – identify and deal with change opponents
4. Timing (when to change)
  – understand the different constituencies
                                                    20




                                                              10
7/7/2011




  Is The Organization Ready?
  • The adrenaline must be perceptible.
  • Champions can be identified.
  • Upper management is either worried sick
    or licking its jaws.
  • If not:
     – Light many fires
     – Seek another customer

                                                       21




  Alignment
Unified


Chaos


Tug of war


Full-scale war
   Visions, values and behaviors of the organization
   need to be aligned with the change




                                                                 11
7/7/2011




     Change Roles in the
     Hierarchy       CEO AS
  Authorizing
  Sponsor (AS)
                                                                Champions (CH)
  Reinforcing
  Sponsor (RS)                    VP RS          VP CH              VP RS



Change Agents (AS)       Mgr RS                Mgr CA       Mgr RS          Mgr CH



Participants (P)      Spvr CA     Spvr P       CA P         P       P




     Unsuccessful Cascading
     Sponsorship
                                        CEO AS




                       VP          BLACK               VP
                                   HOLE


                Mgr               Mgr            Mgr         Mgr




         Spvr   P      Spvr   P    P       P     P     P        P       P




                                                                                          12
7/7/2011




Getting Started
  •Make sure the organization is aligned and the
  change is feasible

  •Think of the learning process for individuals,
  groups, and the organization as a whole
     – can the reward system be changed?

  •Identify the correct sponsor
  •Communicate, communicate, communicate
  •Respect mourning in individuals




Agenda
• Performance Improvement, Process
Improvement, Change and Transitions:
Concepts and Steps
• Readiness for Change and Authorizing
Sponsorship
• Change Nature: Capability or Culture?
• Getting There
• Questions and (Hopefully) Answers




                                                         13
7/7/2011




 Why Care
CHANGE THE CULTURE
                                   steepest

ADD MANY CAPABILITIES



ADD A CAPABILITY         steeper
                                             organization
                 steep             27      and customers
   individuals                          teams




  What is Culture, Anyway?
  • culture is an attribute of the community
    of an organization
  • culture is conformed of collective values,
    believes, expectations and commitments
  • culture actually affects individual
    behavior at all levels
  • it is what makes people do what they do.

                                                      28




                                                                 14
7/7/2011




OCAI               http://www.ocai-online.com/


• Organizational culture assessment
  instrument
  – simple tool for diagnosing organizational
    culture
  – developed by professors Robert Quinn and
    Kim Cameron
  – statistically validated instrument
  – based on the Competing Values Framework
                                                                                         29




Cultural Paradigms
                                      to decide
                                      flexibility




         CLAN                                                       ADHOCRACY
       adaptive                                                         innovative
  collaboration                                                     independence




       internal focus,                                           external focus,
       integration                                               differentiation




  HIERARCHY                                                           MARKET
     traditional                                                      competition
      hierarchy                                                       and productivity
                                      and control
                                         stability




                                                     Cameron and Quinn                   30




                                                                                                   15
7/7/2011




       Defining Characteristics
Paradigm     Coordinat-       System               Priorities       Decision
             ion              regulation                            making
hierarchy    traditional      negative             stability,       formal, top-
             authority        feedback,            group;           down by
             hierarchy        deviation            secured          position
                              attenuating          continuity
adhocracy    innovative       positive feedback,   innovation,      informal,
             independence     deviation            quickness;       bottom-up, by
             initiative       amplifying           creativity       individual

clan         adaptive         combined             achievement,     negotiated,
             collaboration    feedback, flexible   growth, group    consensual, by
             process          responsiveness       and individual   group process

market       efficient        shared vision,       market share,    unnegotiated
             competition      best value           profitability,   predefined,
             reward           proposition          goal             implied by
                                                   achievement      vision




       Changing the Culture
       • Leadership required (MUST HAVE!)




                   John Kotter, What Leaders Really Do,                             32




                                                                                              16
7/7/2011




          Burman &
          Evans (2008)
          Target Zero:
          A Culture of
          safety




Are you
a Leader?
                                                                     33




    Change Alignment with
    Corporate Culture


                                              Very Low Probability
                                              of Success
                          Values
                          Behaviors
  High Probability        “Unwritten Rules”
  of Success
                            Corporate
                            Culture
In any organization the majority of the
people are in the majority
the majority of the time




                                                                               17
7/7/2011




  Agenda
  • Performance Improvement, Process
  Improvement, Change and Transitions:
  Concepts and Steps
  • Readiness for Change and Authorizing
  Sponsorship
  • Change Nature: Capability or Culture?
  • Getting There
  • Questions and (Hopefully) Answers




  Some Will Come


                 The
                 Chasm




             Early       Early         Late
  Innovators Adopters    Majority      Majority   Laggards
  2.5%       13.5%       34%           34%        16%


                                    Time

Deployment is accelerated by managing change




                                                                  18
7/7/2011




     Steps in Building 8) Internalization
     Commitment 7) Institutionalization
 Commitment                                            6) Adoption
 Phase
                                               5) Installation                    commitment
                                                                                  threshold

 Acceptance                              4) Decision
 Phase                    3) Understanding                                        disposition
                                                                                  threshold
                       2) Awareness
 Preparation
 Phase               1) Contact

                                   ignorance       disbelief     disappointment

Source: Conner & Patterson, 1982          confusion        delay         disuse




     Classifying Participants
     • Backers
          – Agree with the change, share the vision
            move quickly to adopt
     • Skeptics
          – Agree with the vision, do not trust the
            change, are reluctant to adopt
     • Opponents
          – Disagree with the notion of having to
            change at all                                                                       38




                                                                                                          19
7/7/2011




     How Backers Transition
                                  Checking Out!

           P
           E                                                     Hopeful
           S Informed                                            Realism
           S Pessimism                                              Informed
           I
                                                                    Optimism
           M
           I        Uninformed                                         Completion
           S        Optimism
           M                TIME
 Source: Adapted from Daryl Conner, Managing at the Speed of Change




      How Opponents Transition
                               Anger and Rage

          Status                                                            Acceptance
          Quo
                                                   Bargaining
                                      Denial

                                                                      Testing

                      Stunned
                      Paralysis
                                                                 Depression
Source: Adapted from Elizabeth Kubler Ross, On Death and Dying
and Daryl Conner in Managing at the Speed of Change




                                                                                              20
7/7/2011




Resistance Happens 1
 •Characteristics of participant resistance
 – can be passive
    • disinterested - it’ll pass, there will be another
      change along
    • stalling tactics, excuses - too much real work to
      do
 – can be active
    • confrontational
    • subversive




Resistance Happens 2
 Resistance cannot be ignored – you
 must manage it
 – understand concerns and issues
 – explain the change from participant point of
   view




                                                               21
7/7/2011




Managing Opposition
• Does not work          • Works
  – cooperate              – distract them
     • you lose time          • throw them a bone
  – compromise             – fire them
     • you lose goals         • unless they break
  – ignore                      down
     • you lose allies     – bring social pressure
                             to quiet them down
                              • only after you won
• YOU LOSE!                     over the early majority

                                                          43




Agenda
• Performance Improvement, Process
Improvement, Change and Transitions:
Concepts and Steps
• Readiness for Change and Authorizing
Sponsorship
• Change Nature: Capability or Culture?
• Getting There
• Questions and (Hopefully) Answers




                                                                    22
7/7/2011




          Managing the Transition
               •Changing behavior
                 – providing skills
                 – providing resources
                 – aligning the reward system




                                                    8) Internalization


Commitment
  Phase
                                       7) Institutionalization
                                             6) Adoption                            Building Skills
                                    5) Installation                  commitment
                                                                      threshold
                               4) Decision
Acceptance
  Phase
                 3) Understanding
                                                                                   ONE SIZE DOES NOT FIT ALL
                                                                     disposition


               2) Awareness
                                                                      threshold
                                                                                   •Individual learning
Preparation
  Phase       1) Contact                                                           •Presentation
                        ignorance       disbelief   disappointment

                                confusion       delay       disuse
                                                                                   •Full scale stand-up training
                                                                                   •On the job training (mentoring and
   Visionaries Pragmatists                                                         pilots)

                        The
                        Chasm

                                                                                      How much is enough?
                      Early       Early
                                 Majority
                                                Late
                                                            Laggards
                                                                                      When?
         Innovators Adopters                   Majority
         2.5%        13.5%        34%           34%         16%


                                            Time




                                                                                                                              23
7/7/2011




    Dealing with Visionaries
       •Sell the vision
       •Raise awareness
       •Deal with resistance                                    Early
                                                   Innovators Adopters
           – listen to grievances                  2.5%        13.5%



           – be prepared to adjust the vision
           – be prepared to learn from their experience
       •Plan a pilot
       •Train in skills
       •Procure resources to make the pilot successful
                  Success does not cross the chasm,
                  but failure does!




Moore’s Crossing the Chasm
 MOORE’s CROSSING THE CHASM         APPLICATION TO SOFTWARE
                                    PROCESS IMPROVEMENT
 choosing a target market           identify potential teams for the
                                    pilots
 understanding the whole product    understand both the good and bad
 concept                            parts of the change
 positioning the product            sell the problem and structure
                                    support for the adoption
 building a marketing strategy      plan the pilot for success

 choosing the most appropriate      use classes, coaching, mentoring
 distribution channel               and champions
 pricing                            lower the cost of adoption




                                                                              24
7/7/2011




   Wrong Ways to Attempt the
   Crossing
      •3-day training in the CMMI
      •Half a day training in the CMMI
      •Decreeing the processes a standard
      •Placing all your hopes on the reward system
      •“Selling” the benefits to the people
      •Trusting that the benefits will become evident
      with time and people will embrace change
      •Making the change mandatory under
      punishment of losing the job, on day one.




Conquering the Early Majority
Perform training
   •just in time          The
                          Chasm
   •on the job
   •just enough
Until Early Majority changes

                 Early         Early        Late
      Innovators Adopters      Majority     Majority   Laggards
      2.5%       13.5%         34%          34%        16%

                                          Time




                                                                       25
7/7/2011




Summary
• Change is not about the destination, is
  all about the trip
• If you fail to plan, plan to fail
• Consider at least three levels of
  transition management
• Professional drivers in a closed circuit,
  do not attempt

                                                    51




The 4 Variables
1. Scope
  – skills, processes, culture
2. Culture
  – do not sell opera tickets at NASCAR (and vice
    versa)
3. Resistance
  – identify and deal with change opponents
4. Timing
  – understand the different constituencies
                                                    52




                                                              26
7/7/2011




Agenda
• Performance Improvement, Process
Improvement, Change and Transitions:
Concepts and Steps
• Readiness for Change and Authorizing
Sponsorship
• Change Nature: Capability or Culture?
• Getting There
• Questions and (Hopefully) Answers




             Questions?




                                          54




                                                    27
7/7/2011




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                                                                                  55




   Software Best Practices
 Conferences Around the World

             Spring 2011                        Fall 2011

   Feb. 24      Ft. Lauderdale, FL     Sept. 15        Austin, TX
   Mar. 3       Montgomery, AL         Sept. 28        Newark, DE
   Mar. 9       Baltimore, MD
                                       Oct. 6          Chicago, IL
   Mar. 23      San Antonio, TX
                                       Oct. 11         Ft. Lauderdale, FL
   Apr. 6       Detroit, MI
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   May 18       Valley Forge, PA       Nov. 16         Philadelphia, PA




               WWW.ITMPI.ORG / EVENTS
                                                                                  56




                                                                                            28
7/7/2011




Jorge Luis Boria
            VP
       Liveware Inc.
  jorge.boria@liveware.com




  Michael Milutis
  Director of Marketing
 Computer Aid, Inc. (CAI)
Michael_milutis@compaid.com

                              57




                                        29

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Change mgmt april-2011

  • 1. 7/7/2011 Webinar: If You Build It, Will They Come? April 28th, 2011 12:30 PM EST 1 ITMPI005 Jorge Luis Boria VP Liveware Inc. jorge.boria@liveware.com Michael Milutis Director of Marketing Computer Aid, Inc. (CAI) Michael_milutis@compaid.com 2 1
  • 2. 7/7/2011 About Presenter’s Firm Liveware is a leader among SEI partners, trusted by small, medium and large organizations around the world to increase effectiveness and efficiency through improving their quality. With its immense collective experience in software process improvement they can help their customers succeed. They partner with clients by focusing on their bottom line and short and long term business goals. With over 70 Introduction to CMMI classes delivered and 40 SCAMPI appraisals performed, you will not find better consultants for your process improvement needs. 3 CAI Achieves IT Operational Excellence 4 2
  • 3. 7/7/2011 PDU CREDITS FOR THIS WEBINAR The Project Management Institute has accredited this webinar with PDUs 5 NOW AVAILABLE! ONLINE WEBINAR RECORDINGS ANYTIME ACCESS! WWW. ITMPI.ORG / LIBRARY 7 Day Free Access For All Recordings www.twitter.com/ ITMPI 6 3
  • 4. 7/7/2011 “It’s not the strongest species that survive, or the most intelligent, but the most responsive to change” Charles M. Darwin Agenda • Performance Improvement, Process Improvement, Change and Transitions: Concepts and Steps • Readiness for Change and Authorizing Sponsorship • Change Nature: Capability or Culture? • Getting There • Questions and (Hopefully) Answers 4
  • 5. 7/7/2011 Process Improvement? Process Improvement Process Improvement is not about writing new processes. It’s about making people change behavior! Ok, that’s easy! 5
  • 6. 7/7/2011 Why Is Change Hard? Change is disruptive whether you see it as GOOD OR BAD Where does transition hurt? Change is Pervasive • Change is what happens when we are trying to keep things stable. • If we do not plan the direction of change, it will take its own direction. • Hoping for all people to understand the positives and negatives, make the decision to change and adopt the change in the right direction is delusional. 12 6
  • 7. 7/7/2011 Goals are Difficult •70% of the efforts to perform “business reengineering” have failed1 •57% of the efforts to introduce CASE tools have failed2 •Common cause: they failed to consider the human factor 1 Hammer, M. The Wall Street Journal, November 26, 1996 2 Fichman, R. and Kemerer, C. F., “The Illusory Diffusion of Innovation: An Examination of Assimilation Gaps”, Information Systems Research, v. 10, n. 3, pp. 255-275, September 1999. Cast of Characters •Authorizing Sponsor –legitimizes change initiative, holds reinforcing sponsors accountable for change •Reinforcing Sponsor(s) –allocate resources, remove barriers, express, model and reinforce change •Champions –believe things can be different and act as advocates for the change •Change Agents –implement the change, keep everyone informed, surface and handle resistance •Participants (Process Users) –change their behavior, habits, emotions, way of doing things 7
  • 8. 7/7/2011 Idealized Change Model Capability Desired Improvement Goal Present Productivity State Transition State Time Steps in Organizational Change 8 - Measure Business Value of the Improvement – Model applies for 7 - Implement the Capability many different types Improvement of change 6 - Equip Team with Skills and Plan the Improvement – Elements often 5 - Develop Enduring overlap in time, Sponsorship though shown here 4 - Define Desired State and Determine Strategy as sequential 3 – Assess Present – Work might start Capability and Culture mid-stream in the model, depending on 2 – Establish Sponsorship circumstances 1 - Assess Organizational Readiness 8
  • 9. 7/7/2011 Realistic Change Model Capability Desired Improvement Goal managed transition Present Productivity State Transition unmanaged transition State Change Strategy Time 2 Establish Sponsorship 5 Develop Enduring Sponsorship 4 Define Desired 1 Assess State and Organizational Determine Strategy Readiness 8 Measure 6 Equip Team Business and Plan the Value of 3 Assess Improvement the Improvement Present Capability 7 Implement the and Culture Capability Improvement Desired State Present State Transition State Managing The Transition 9
  • 10. 7/7/2011 Agenda • Performance Improvement, Process Improvement, Change and Transitions: Concepts and Steps • Readiness for Change and Authorizing Sponsorship • Change Nature: Capability or Culture? • Getting There • Questions and (Hopefully) Answers The 4 Variables 1. Scope (what to change) – skills, processes, culture 2. Culture (how to change) – do not sell opera tickets at NASCAR (and vice versa) 3. Resistance (who to change) – identify and deal with change opponents 4. Timing (when to change) – understand the different constituencies 20 10
  • 11. 7/7/2011 Is The Organization Ready? • The adrenaline must be perceptible. • Champions can be identified. • Upper management is either worried sick or licking its jaws. • If not: – Light many fires – Seek another customer 21 Alignment Unified Chaos Tug of war Full-scale war Visions, values and behaviors of the organization need to be aligned with the change 11
  • 12. 7/7/2011 Change Roles in the Hierarchy CEO AS Authorizing Sponsor (AS) Champions (CH) Reinforcing Sponsor (RS) VP RS VP CH VP RS Change Agents (AS) Mgr RS Mgr CA Mgr RS Mgr CH Participants (P) Spvr CA Spvr P CA P P P Unsuccessful Cascading Sponsorship CEO AS VP BLACK VP HOLE Mgr Mgr Mgr Mgr Spvr P Spvr P P P P P P P 12
  • 13. 7/7/2011 Getting Started •Make sure the organization is aligned and the change is feasible •Think of the learning process for individuals, groups, and the organization as a whole – can the reward system be changed? •Identify the correct sponsor •Communicate, communicate, communicate •Respect mourning in individuals Agenda • Performance Improvement, Process Improvement, Change and Transitions: Concepts and Steps • Readiness for Change and Authorizing Sponsorship • Change Nature: Capability or Culture? • Getting There • Questions and (Hopefully) Answers 13
  • 14. 7/7/2011 Why Care CHANGE THE CULTURE steepest ADD MANY CAPABILITIES ADD A CAPABILITY steeper organization steep 27 and customers individuals teams What is Culture, Anyway? • culture is an attribute of the community of an organization • culture is conformed of collective values, believes, expectations and commitments • culture actually affects individual behavior at all levels • it is what makes people do what they do. 28 14
  • 15. 7/7/2011 OCAI http://www.ocai-online.com/ • Organizational culture assessment instrument – simple tool for diagnosing organizational culture – developed by professors Robert Quinn and Kim Cameron – statistically validated instrument – based on the Competing Values Framework 29 Cultural Paradigms to decide flexibility CLAN ADHOCRACY adaptive innovative collaboration independence internal focus, external focus, integration differentiation HIERARCHY MARKET traditional competition hierarchy and productivity and control stability Cameron and Quinn 30 15
  • 16. 7/7/2011 Defining Characteristics Paradigm Coordinat- System Priorities Decision ion regulation making hierarchy traditional negative stability, formal, top- authority feedback, group; down by hierarchy deviation secured position attenuating continuity adhocracy innovative positive feedback, innovation, informal, independence deviation quickness; bottom-up, by initiative amplifying creativity individual clan adaptive combined achievement, negotiated, collaboration feedback, flexible growth, group consensual, by process responsiveness and individual group process market efficient shared vision, market share, unnegotiated competition best value profitability, predefined, reward proposition goal implied by achievement vision Changing the Culture • Leadership required (MUST HAVE!) John Kotter, What Leaders Really Do, 32 16
  • 17. 7/7/2011 Burman & Evans (2008) Target Zero: A Culture of safety Are you a Leader? 33 Change Alignment with Corporate Culture Very Low Probability of Success Values Behaviors High Probability “Unwritten Rules” of Success Corporate Culture In any organization the majority of the people are in the majority the majority of the time 17
  • 18. 7/7/2011 Agenda • Performance Improvement, Process Improvement, Change and Transitions: Concepts and Steps • Readiness for Change and Authorizing Sponsorship • Change Nature: Capability or Culture? • Getting There • Questions and (Hopefully) Answers Some Will Come The Chasm Early Early Late Innovators Adopters Majority Majority Laggards 2.5% 13.5% 34% 34% 16% Time Deployment is accelerated by managing change 18
  • 19. 7/7/2011 Steps in Building 8) Internalization Commitment 7) Institutionalization Commitment 6) Adoption Phase 5) Installation commitment threshold Acceptance 4) Decision Phase 3) Understanding disposition threshold 2) Awareness Preparation Phase 1) Contact ignorance disbelief disappointment Source: Conner & Patterson, 1982 confusion delay disuse Classifying Participants • Backers – Agree with the change, share the vision move quickly to adopt • Skeptics – Agree with the vision, do not trust the change, are reluctant to adopt • Opponents – Disagree with the notion of having to change at all 38 19
  • 20. 7/7/2011 How Backers Transition Checking Out! P E Hopeful S Informed Realism S Pessimism Informed I Optimism M I Uninformed Completion S Optimism M TIME Source: Adapted from Daryl Conner, Managing at the Speed of Change How Opponents Transition Anger and Rage Status Acceptance Quo Bargaining Denial Testing Stunned Paralysis Depression Source: Adapted from Elizabeth Kubler Ross, On Death and Dying and Daryl Conner in Managing at the Speed of Change 20
  • 21. 7/7/2011 Resistance Happens 1 •Characteristics of participant resistance – can be passive • disinterested - it’ll pass, there will be another change along • stalling tactics, excuses - too much real work to do – can be active • confrontational • subversive Resistance Happens 2 Resistance cannot be ignored – you must manage it – understand concerns and issues – explain the change from participant point of view 21
  • 22. 7/7/2011 Managing Opposition • Does not work • Works – cooperate – distract them • you lose time • throw them a bone – compromise – fire them • you lose goals • unless they break – ignore down • you lose allies – bring social pressure to quiet them down • only after you won • YOU LOSE! over the early majority 43 Agenda • Performance Improvement, Process Improvement, Change and Transitions: Concepts and Steps • Readiness for Change and Authorizing Sponsorship • Change Nature: Capability or Culture? • Getting There • Questions and (Hopefully) Answers 22
  • 23. 7/7/2011 Managing the Transition •Changing behavior – providing skills – providing resources – aligning the reward system 8) Internalization Commitment Phase 7) Institutionalization 6) Adoption Building Skills 5) Installation commitment threshold 4) Decision Acceptance Phase 3) Understanding ONE SIZE DOES NOT FIT ALL disposition 2) Awareness threshold •Individual learning Preparation Phase 1) Contact •Presentation ignorance disbelief disappointment confusion delay disuse •Full scale stand-up training •On the job training (mentoring and Visionaries Pragmatists pilots) The Chasm How much is enough? Early Early Majority Late Laggards When? Innovators Adopters Majority 2.5% 13.5% 34% 34% 16% Time 23
  • 24. 7/7/2011 Dealing with Visionaries •Sell the vision •Raise awareness •Deal with resistance Early Innovators Adopters – listen to grievances 2.5% 13.5% – be prepared to adjust the vision – be prepared to learn from their experience •Plan a pilot •Train in skills •Procure resources to make the pilot successful Success does not cross the chasm, but failure does! Moore’s Crossing the Chasm MOORE’s CROSSING THE CHASM APPLICATION TO SOFTWARE PROCESS IMPROVEMENT choosing a target market identify potential teams for the pilots understanding the whole product understand both the good and bad concept parts of the change positioning the product sell the problem and structure support for the adoption building a marketing strategy plan the pilot for success choosing the most appropriate use classes, coaching, mentoring distribution channel and champions pricing lower the cost of adoption 24
  • 25. 7/7/2011 Wrong Ways to Attempt the Crossing •3-day training in the CMMI •Half a day training in the CMMI •Decreeing the processes a standard •Placing all your hopes on the reward system •“Selling” the benefits to the people •Trusting that the benefits will become evident with time and people will embrace change •Making the change mandatory under punishment of losing the job, on day one. Conquering the Early Majority Perform training •just in time The Chasm •on the job •just enough Until Early Majority changes Early Early Late Innovators Adopters Majority Majority Laggards 2.5% 13.5% 34% 34% 16% Time 25
  • 26. 7/7/2011 Summary • Change is not about the destination, is all about the trip • If you fail to plan, plan to fail • Consider at least three levels of transition management • Professional drivers in a closed circuit, do not attempt 51 The 4 Variables 1. Scope – skills, processes, culture 2. Culture – do not sell opera tickets at NASCAR (and vice versa) 3. Resistance – identify and deal with change opponents 4. Timing – understand the different constituencies 52 26
  • 27. 7/7/2011 Agenda • Performance Improvement, Process Improvement, Change and Transitions: Concepts and Steps • Readiness for Change and Authorizing Sponsorship • Change Nature: Capability or Culture? • Getting There • Questions and (Hopefully) Answers Questions? 54 27
  • 28. 7/7/2011 CAI Sponsors The IT Metrics & Productivity Institute: • Clearinghouse repository of best practices: WWW.ITMPI.ORG • Weekly educational newsletter: WWW.ITMPI.ORG / SUBSCRIBE • Weekly webinars hosted by industry leaders: WWW.ITMPI.ORG / WEBINARS • ACCESS WEBINAR RECORDINGS ANYTIME AT WWW.ITMPI.ORG / LIBRARY • Online Expert Training Through CAI University (CAIU): WWW.CAIU.COMPAID.COM • Follow us on TWITTER at WWW.TWITTER.COM / ITMPI 55 Software Best Practices Conferences Around the World Spring 2011 Fall 2011 Feb. 24 Ft. Lauderdale, FL Sept. 15 Austin, TX Mar. 3 Montgomery, AL Sept. 28 Newark, DE Mar. 9 Baltimore, MD Oct. 6 Chicago, IL Mar. 23 San Antonio, TX Oct. 11 Ft. Lauderdale, FL Apr. 6 Detroit, MI Oct. 19 Detroit, MI Apr. 14 Tampa, FL Oct. 27 Rochester, NY May 4 Albany, NY May 11 Toronto, ON Nov. 2 Toronto, ON May 18 Valley Forge, PA Nov. 16 Philadelphia, PA WWW.ITMPI.ORG / EVENTS 56 28
  • 29. 7/7/2011 Jorge Luis Boria VP Liveware Inc. jorge.boria@liveware.com Michael Milutis Director of Marketing Computer Aid, Inc. (CAI) Michael_milutis@compaid.com 57 29