Changes in communication & advertisement
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Digital marketing channels are becoming increasingly preferred over traditional media. Social media will become more decentralized with everyone having access to company networks and representing companies on private accounts. Companies are benefiting from customers voluntarily promoting brands on mass media without costs through user generated content. Customization and gamification are trends that engage customers by offering personalized content and competitive gameplay. Content remains important but people are central as the narrative shifts to business connecting with individuals and people connecting with each other.
Changes in communication & advertisement
- 2. Digitalization : a shift that will most likely continue throughout next year. Companies and organizations are now, finally, giving digital marketing channels preference over traditional, analog media. (guardian) Decentralization of Social Media social media will become increasingly decentralized, forming the holistic “honeycomb” pattern, where everyone is socially enabled, has access to a company’s social networks, and represents the company even on their private accounts.(dell,mynewdesk)
- 3. Help From My Friends : Now a days companies are getting voluntary help from the loyal customers. Such people record and upload videos of the brand they use on mass Media ,subsequently benefits flows to the company as they get them self promoted without any costs and with double the penetration effect .(cadbury,cocola) Customization : The behavioral change we observe is that people are choosing their own content, on their own terms. Offering Customization to the customer is a new trend of communicating brand to the prospective loyal customer.(Harley ) Gamifying :It’s all about that most innate of human character traits – competitiveness – combined with getting motivated by gaining a sense of progress. Gamification caters to both these needs and instills a deep level of engagement in the participants. And in the last year, BMW launched a campaign that is an excellent example of this
- 4. Qwiki : Qwiki creates interactive multimedia presentations of information. So, instead of reading a Wikipedia article about London, Qwiki creates a visual presentation, complete with narrative, about London, sourcing information from various sites, including Wikipedia itself. QWIKI Content Is King, But It’s The People’s Kingdom :Last year, we predicted that 2011 would see a shift from the B2B and B2C narrative, to a B2P (business-to-people) mindset. We also said that we hoped we’d be talking about people-to-people instead. We believe that 2012 will see this concept become mainstream. --------x--------x---------x------- SOURCE : BLOG BY JONATTHAN BEANS
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