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CHANGES IN THE MUSIC INDUSTRY
⦁ How do bands and artists currently market and
promote their music?
⦁ What is the effect of the new strategies that are being
used?
⦁ What are the pros and cons of the new strategies for
performing artists and bands?
⦁ Is CD artwork a dying form of promotion (you may
need to research further afield for the answer to this
question).
Questions
The changing tide of ‘discovering’ artists
http://www.vh1.com/news/51645/10-artists-discovered-internet/
 increasingly sophisticated technology allows artists to record
music
 MySpace … was a revolutionary force in the music industry,
setting a new precedent for social media
 “Independent is often synonymous with ‘Do It Yourself’, but they
need to be thought of as separate objectives,” ... “Thanks
to the surge in new [digital] methods to discover, access, listen
to, share and purchase music, there are dozens of ways that an
independent musician can reach very large audiences. But even
with these new platforms and channels, it takes a ton of work
and strategic thinking.”
Article – How the Digital Revolution really changed
the music industry
Changes in the music industry
30 Years of changing music industry
 http://www.digitalmusicnews.c
om/2014/08/15/30-years-
music-industry-change-30-
seconds-less/
 What was the last CD you
bought?
 What was the last tune you
downloaded?
 Did you pay to listen to it?
How do free downloads affect the artist?
 http://lilymedia.tumblr.com/
 twitter.com/theheisttweets
 theheisttumbles.tumblr.com
 http://jessicat-
media.blogspot.co.uk/
 http://charlottedoole.blogspot.
co.uk/
 http://megandovemedias.blog
spot.co.uk/

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Changes in the music industry

  • 1. CHANGES IN THE MUSIC INDUSTRY
  • 2. ⦁ How do bands and artists currently market and promote their music? ⦁ What is the effect of the new strategies that are being used? ⦁ What are the pros and cons of the new strategies for performing artists and bands? ⦁ Is CD artwork a dying form of promotion (you may need to research further afield for the answer to this question). Questions
  • 3. The changing tide of ‘discovering’ artists http://www.vh1.com/news/51645/10-artists-discovered-internet/
  • 4.  increasingly sophisticated technology allows artists to record music  MySpace … was a revolutionary force in the music industry, setting a new precedent for social media  “Independent is often synonymous with ‘Do It Yourself’, but they need to be thought of as separate objectives,” ... “Thanks to the surge in new [digital] methods to discover, access, listen to, share and purchase music, there are dozens of ways that an independent musician can reach very large audiences. But even with these new platforms and channels, it takes a ton of work and strategic thinking.” Article – How the Digital Revolution really changed the music industry
  • 6. 30 Years of changing music industry  http://www.digitalmusicnews.c om/2014/08/15/30-years- music-industry-change-30- seconds-less/  What was the last CD you bought?  What was the last tune you downloaded?  Did you pay to listen to it?
  • 7. How do free downloads affect the artist?
  • 8.  http://lilymedia.tumblr.com/  twitter.com/theheisttweets  theheisttumbles.tumblr.com  http://jessicat- media.blogspot.co.uk/  http://charlottedoole.blogspot. co.uk/  http://megandovemedias.blog spot.co.uk/