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UNIVERSITY OF THE ARMED FORCES
SOCIO-EDUCATIONAL PROJECT
DESIGNING EDUCATION PROJECTS
Part IV.
DATA COLLECTION INSTRUMENTS
DAYANA CRISTINA TAMAYO
DATA COLLECTION INSTRUMENTS
INTRODUCTION
Evaluators can use different data collection instruments according some considerations in
order to select the most appropriate
These are some of the considerations to take into account:
 Type of evaluation (need assessment, process, outcome)
 Level of evaluation (KASA changes, practices, SEE conditions)
 The audience (children, adults, casual or organized groups)
 The amount of resources available (time, money)
DATA COLLECTION INSTRUMENTS
Matching Data Collection Instruments to What is Being
Assessed
Some specific data collection instruments can evaluate or document the level of skills,
behavior, attitude development or knowledge gain. For example:
 Interview: evaluates knowledge, attitude, and maybe behavior
 Observation: assesses skills and behavior
 Questionnaire: evaluates knowledge, skills, attitude, and
maybe behavior
DATA COLLECTION INSTRUMENTS
Matching Data Collection Instruments to What is Being
Assessed
 Literature Review: assesses knowledge, skills, attitude,
and behavior
 Test: evaluates knowledge and skills
 Concept maps: evaluates knowledge, and maybe attitude
DATA COLLECTION INSTRUMENTS
Matching Data Collection Instruments to What is Being
Assessed
 Focus group: evaluates attitude, and maybe knowledge
 Document or product review: evaluates knowledge,
skills, and maybe attitude
 Case study: assesses knowledge, skills, attitude, and
behavior
When selecting the data collection instruments for project evaluation, it is necessary to validate them
before to use, taking steps to ensure instruments are valid and reliable through two considerations:
DATA COLLECTION INSTRUMENTS
Validity and Reliability of Evaluation Instruments
CONSIDERATIONS
Validity Reliability
 Validity: it is the extent to which it measures what it pretends to measure
 Reliability: it is the extent to which it yields responses when is administered
DATA COLLECTION INSTRUMENTS
Validity and Reliability of Evaluation Instruments
DATA COLLECTION INSTRUMENTS
Validity and Reliability of Evaluation Instruments
Field or Pilot
testing
Evaluators
• can measure validity and reliability of evaluation
instruments
• test a representative sample of project participants
with instruments selected to gather information
DATA COLLECTION INSTRUMENTS
Validity and Reliability of Evaluation Instruments
Field or Pilot Testing
The field test should answer to:
 Necessary information to answer evaluation questions
 The way of collecting information
 Consistency and accuracy in information obtained
Although there are other techniques to validate instruments using statistical methods, but they depend
of:
 expert evaluation team
 data collection methods
 project’s longevity
 and practicality
DATA COLLECTION INSTRUMENTS
MIXED METHODS
The using of a combination of data gathering like quantitative and qualitative in
evaluation. Using both type of instruments can provide more accuracy and validity of the
information and results from evaluation, because each instrument has individual strengths
and weaknesses, and using together, the weaknesses are minimized.
QUANTITATIVE QUALITATIVE
MIXED
METHODS
DATA COLLECTION INSTRUMENTS
MIXED METHODS
QUANTITATIVE
METHODS
Count events and number of
participants
Determine cost/participants
Perform statistical analyses
Generalize findings beyond
actual respondents
QUALITATIVE
METHODS
Record participants’ own words
about experiences (perceptions,
descriptions)
Create narratives in-depth view
and understanding of the
evaluation context
Participate few participants and
cannot generalize results
DATA COLLECTION INSTRUMENTS
MIXED METHODS
DATA COLLECTION INSTRUMENTS
Types of Data Collection Instruments
Many of the data collection instruments are oriented to a specific purpose and project,
having advantages and challenges of using them.
There are 9 data collection instruments:
understand
someone’s
experiences
provides full
range of
information
be hard to
analyze and
compare
INTERVIEWS
explore a
topic in-depth
quickly obtain
common
impressions
hard to
analyse
responses
FOCUS
GROUP obtain lot of
information
from people
complete
anonymously
doesn’t yield
full story
QUESTIONNAIRES
DATA COLLECTION INSTRUMENTS
Types of Data Collection Instruments
gather
accurate
information
adapt to
events as
they occur
be difficult to
interpret
behaviors
OBSERVATION gather
information
on the
audience
provides
evidence
about the
problem
may not
address
specific
questions
LITERATURE
REVIEW
determine
audience’s
current state
of knowledge
results are
easily
quantified
limited
availability
TESTS
gather
information of
someone’s
understanding
be a better tool
for visual
learners
be challenging
and time
consuming to
score
CONCEPT
MAPS
gather with
information
already exists
yields
historical
information
takes much
time
DOCUMENT OR
PRODUCT
REVIEW
understand
client’s
experiences in
a project
powerful
means to
portray project
to outsiders
Information
cannot be
generalized
CASES STUDIES
OR PEER
REVIEW
DATA COLLECTION INSTRUMENTS
Types of Data Collection Instruments
DATA COLLECTION INSTRUMENTS
Selecting the Right Data Collection Instrument
According the type of project, activities and the information needed the project coordinator can select the
appropriate evaluation data collection instrument.
By the audience:
 Adults (interview, focus group, survey, observation, test, case study)
 Cultural groups (focus group, observation)
 Teens (interview, observation, test, concept map, case study)
 Children (observation, test, concept maps)
By the project/activity:
 Talk/lecture (test, survey, concept map)
 Workshop (survey, test, interview, focus group, concept map)
 Training (interview, focus group, observation, survey, test)
 Exhibit (interview, focus group, survey, observation, concept map)
 Media (interview, focus group, survey)
 Interactive media (interview, focus group, observation, concept map)

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Chapter IV. DATA COLLECTION INSTRUMENTS

  • 1. UNIVERSITY OF THE ARMED FORCES SOCIO-EDUCATIONAL PROJECT DESIGNING EDUCATION PROJECTS Part IV. DATA COLLECTION INSTRUMENTS DAYANA CRISTINA TAMAYO
  • 2. DATA COLLECTION INSTRUMENTS INTRODUCTION Evaluators can use different data collection instruments according some considerations in order to select the most appropriate These are some of the considerations to take into account:  Type of evaluation (need assessment, process, outcome)  Level of evaluation (KASA changes, practices, SEE conditions)  The audience (children, adults, casual or organized groups)  The amount of resources available (time, money)
  • 3. DATA COLLECTION INSTRUMENTS Matching Data Collection Instruments to What is Being Assessed Some specific data collection instruments can evaluate or document the level of skills, behavior, attitude development or knowledge gain. For example:  Interview: evaluates knowledge, attitude, and maybe behavior  Observation: assesses skills and behavior  Questionnaire: evaluates knowledge, skills, attitude, and maybe behavior
  • 4. DATA COLLECTION INSTRUMENTS Matching Data Collection Instruments to What is Being Assessed  Literature Review: assesses knowledge, skills, attitude, and behavior  Test: evaluates knowledge and skills  Concept maps: evaluates knowledge, and maybe attitude
  • 5. DATA COLLECTION INSTRUMENTS Matching Data Collection Instruments to What is Being Assessed  Focus group: evaluates attitude, and maybe knowledge  Document or product review: evaluates knowledge, skills, and maybe attitude  Case study: assesses knowledge, skills, attitude, and behavior
  • 6. When selecting the data collection instruments for project evaluation, it is necessary to validate them before to use, taking steps to ensure instruments are valid and reliable through two considerations: DATA COLLECTION INSTRUMENTS Validity and Reliability of Evaluation Instruments CONSIDERATIONS Validity Reliability
  • 7.  Validity: it is the extent to which it measures what it pretends to measure  Reliability: it is the extent to which it yields responses when is administered DATA COLLECTION INSTRUMENTS Validity and Reliability of Evaluation Instruments
  • 8. DATA COLLECTION INSTRUMENTS Validity and Reliability of Evaluation Instruments Field or Pilot testing Evaluators • can measure validity and reliability of evaluation instruments • test a representative sample of project participants with instruments selected to gather information
  • 9. DATA COLLECTION INSTRUMENTS Validity and Reliability of Evaluation Instruments Field or Pilot Testing The field test should answer to:  Necessary information to answer evaluation questions  The way of collecting information  Consistency and accuracy in information obtained Although there are other techniques to validate instruments using statistical methods, but they depend of:  expert evaluation team  data collection methods  project’s longevity  and practicality
  • 10. DATA COLLECTION INSTRUMENTS MIXED METHODS The using of a combination of data gathering like quantitative and qualitative in evaluation. Using both type of instruments can provide more accuracy and validity of the information and results from evaluation, because each instrument has individual strengths and weaknesses, and using together, the weaknesses are minimized. QUANTITATIVE QUALITATIVE MIXED METHODS
  • 11. DATA COLLECTION INSTRUMENTS MIXED METHODS QUANTITATIVE METHODS Count events and number of participants Determine cost/participants Perform statistical analyses Generalize findings beyond actual respondents
  • 12. QUALITATIVE METHODS Record participants’ own words about experiences (perceptions, descriptions) Create narratives in-depth view and understanding of the evaluation context Participate few participants and cannot generalize results DATA COLLECTION INSTRUMENTS MIXED METHODS
  • 13. DATA COLLECTION INSTRUMENTS Types of Data Collection Instruments Many of the data collection instruments are oriented to a specific purpose and project, having advantages and challenges of using them. There are 9 data collection instruments: understand someone’s experiences provides full range of information be hard to analyze and compare INTERVIEWS explore a topic in-depth quickly obtain common impressions hard to analyse responses FOCUS GROUP obtain lot of information from people complete anonymously doesn’t yield full story QUESTIONNAIRES
  • 14. DATA COLLECTION INSTRUMENTS Types of Data Collection Instruments gather accurate information adapt to events as they occur be difficult to interpret behaviors OBSERVATION gather information on the audience provides evidence about the problem may not address specific questions LITERATURE REVIEW determine audience’s current state of knowledge results are easily quantified limited availability TESTS
  • 15. gather information of someone’s understanding be a better tool for visual learners be challenging and time consuming to score CONCEPT MAPS gather with information already exists yields historical information takes much time DOCUMENT OR PRODUCT REVIEW understand client’s experiences in a project powerful means to portray project to outsiders Information cannot be generalized CASES STUDIES OR PEER REVIEW DATA COLLECTION INSTRUMENTS Types of Data Collection Instruments
  • 16. DATA COLLECTION INSTRUMENTS Selecting the Right Data Collection Instrument According the type of project, activities and the information needed the project coordinator can select the appropriate evaluation data collection instrument. By the audience:  Adults (interview, focus group, survey, observation, test, case study)  Cultural groups (focus group, observation)  Teens (interview, observation, test, concept map, case study)  Children (observation, test, concept maps) By the project/activity:  Talk/lecture (test, survey, concept map)  Workshop (survey, test, interview, focus group, concept map)  Training (interview, focus group, observation, survey, test)  Exhibit (interview, focus group, survey, observation, concept map)  Media (interview, focus group, survey)  Interactive media (interview, focus group, observation, concept map)