Boon Yew Chew
SapientRazorfish
@boonych
Chatbots:
The Design Agenda
UX.Live
October 2017
Chatbots, the design agenda
Chatbots, the design agenda
Chatbots, the design agenda
Chatbots, the design agenda
Chatbots, the design agenda
Chatbot problems
Most are very linear
or condition driven.
(human puppet
effect)
Chatbot problems
Not self aware.
Limited ability to
handle its’ own
limitations and
failings.
Chatbot problems
Poor multiple line
handling.
Limited ability to
handle corrections /
undo
Chatbot problems
Poor use of
personality.
Chatbots, the design agenda
Chatbots, the design agenda
Chatbots, the design agenda
What’s behind the
rise of chatbots?
AI Investment Messaging Media Platforms
Chatbots, the design agenda
USD $
994.5M
by 2024
source;
Transparency
Market Research
Dec 2016
CHATBOTS
1Tby 2024
ARTIFICIAL INTELLIGENCE
USD $
source;
Transparency
Market Research
Sept 2017
MOBILE APP
54.9B
by 2020
USD $
source;
Transparency
Market Research
Mar 2016
April 2015
Caution:
Lots of expensive
experiments
April 2015
Facebook
launches
Messenger
platform with
chatbots |
TechCrunch
April 2016
Microsoft deletes 'teen
girl' AI after it became a
Hitler-loving sex robot
within 24 hours |
Telegraph
March 2016
Computer
simulating 13-
year-old boy
becomes first
to pass Turing
test | Guardian
June 2014
Google AI chatbot
threatens human
master | WIRED UK
June 2016
Facebook puts cork in chatbots
that created a secret language |
CNET
July 2017
No, a chatbot
(DoNotPay) can't
automatically sue
Equifax for $25,000 |
TechCrunch
September 2017
Speech
recognition
chatbots: what’s under the hood?
Natural
Language
Processing
Chat clients
(e.g. FB
messenger,
Kik, Slack)
Dialogue
building GUI
Data services
Answer
engines
It depends“It depends”
AI
terminology,
theory,
practice
Team and
skillsets
Chatbots, the design agenda
Chatbots, the design agenda
Chatbots, the design agenda
“The whole point of
human-centred design is
to tame complexity."
Don Norman
http://www.jnd.org/dn.mss/simplicity_is_not_th.html
Understanding
users’ expectations
and needs
Establishing and
clarifying
constraints
Designing with
conversation as a
medium
Shaping processes
to improve
outcomes
Where can designers
help?
users’
expectation
and needs
- Understanding users’ expectations and needs -
chatbot
abilities and
expectation
setting
DIALOGUE
Research sources
Input only trials
Top tasks surveys
Call centre logs
Chat logs
etc.
- Understanding users’ expectations and needs -
People expect chatbots to be...
useful for assisting in basic tasks and queries
efficient and get things done faster
straight to the point
...but not to...
answer all their questions
fully understand their responses
be very intuitive or reliable
offer opinions
be too informal or expressive
Chat Bots: A consumer research study, myclever.com (2016)
Chatbot Strategy: Market research report, Fifthquadrant (Nov 2016)
- Understanding users’ expectations and needs -
1 Purpose
Why does this chatbot exist for end
users? What purpose does it serve?
2 Platform
What means does this chatbot use to
interact with end users?
3 Possibilities
What is this chatbot capable of doing?
4 Personality
How does the chatbot express itself
through conversation? PURPOSE
PLATFORM
POSSIBILITIES
PERSONALITY
- Establishing and clarifying constraints -
H I G H U S E R
E X P E C T A T I O N
L O W U S E R
E X P E C T A T I O N
C H A T B O T
W E A K N E S S
C H A T B O T
S T R E N G T H
D E L I V E R
A N D
D E L I G H T
S U G G E S T
A N D
G U I D E
L I M I T
A N D
C L A R I F Y
P A R T N E R
A N D
R E D I R E C T
- Establishing and clarifying constraints -
- Designing with conversation as a medium -
Here’s who I am,
and what I do,
and I’m learning
new things as I go.
Here are some
suggestions
- Designing with conversation as a medium -
Entity: 38 bus
Intent: bus status
(phrase and
entity match)
- Shaping processes to improve outcomes -
Team
collaboration -
approach and
processes
Production,
management, and
tools
Editorial
standards and
governance
- Shaping processes to improve outcomes -
http://www.elviavasconcelos.com/UX-for-conversational-Interfaces-1
“I found myself adjusting
and tweaking conventional
UX methods to better suit
working with conversations
and this was crucial for a
successful collaborative
design process.”
— Elvia Vasconcelos
"The [AI] technology is
neither good nor bad. It's
agnostic. It's happening,
so we just have to adjust."
Garry Kasparov
https://www.youtube.com/watch?v=zhkTHkIZJEc
In closing, let’s...
make chatbot experiences more meaningful
Understanding
users’ expectations
and needs
Establishing and
clarifying
constraints
Designing with
conversation as a
medium
Shaping processes
to improve
outcomes
Thank you.
boon.chew@gmail.com
@boonych

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Chatbots, the design agenda

  • 1. Boon Yew Chew SapientRazorfish @boonych Chatbots: The Design Agenda UX.Live October 2017
  • 7. Chatbot problems Most are very linear or condition driven. (human puppet effect)
  • 8. Chatbot problems Not self aware. Limited ability to handle its’ own limitations and failings.
  • 9. Chatbot problems Poor multiple line handling. Limited ability to handle corrections / undo
  • 10. Chatbot problems Poor use of personality.
  • 14. What’s behind the rise of chatbots? AI Investment Messaging Media Platforms
  • 16. USD $ 994.5M by 2024 source; Transparency Market Research Dec 2016 CHATBOTS 1Tby 2024 ARTIFICIAL INTELLIGENCE USD $ source; Transparency Market Research Sept 2017 MOBILE APP 54.9B by 2020 USD $ source; Transparency Market Research Mar 2016
  • 19. Facebook launches Messenger platform with chatbots | TechCrunch April 2016 Microsoft deletes 'teen girl' AI after it became a Hitler-loving sex robot within 24 hours | Telegraph March 2016 Computer simulating 13- year-old boy becomes first to pass Turing test | Guardian June 2014 Google AI chatbot threatens human master | WIRED UK June 2016 Facebook puts cork in chatbots that created a secret language | CNET July 2017 No, a chatbot (DoNotPay) can't automatically sue Equifax for $25,000 | TechCrunch September 2017
  • 20. Speech recognition chatbots: what’s under the hood? Natural Language Processing Chat clients (e.g. FB messenger, Kik, Slack) Dialogue building GUI Data services Answer engines It depends“It depends” AI terminology, theory, practice Team and skillsets
  • 24. “The whole point of human-centred design is to tame complexity." Don Norman http://www.jnd.org/dn.mss/simplicity_is_not_th.html
  • 25. Understanding users’ expectations and needs Establishing and clarifying constraints Designing with conversation as a medium Shaping processes to improve outcomes Where can designers help?
  • 26. users’ expectation and needs - Understanding users’ expectations and needs - chatbot abilities and expectation setting DIALOGUE
  • 27. Research sources Input only trials Top tasks surveys Call centre logs Chat logs etc. - Understanding users’ expectations and needs -
  • 28. People expect chatbots to be... useful for assisting in basic tasks and queries efficient and get things done faster straight to the point ...but not to... answer all their questions fully understand their responses be very intuitive or reliable offer opinions be too informal or expressive Chat Bots: A consumer research study, myclever.com (2016) Chatbot Strategy: Market research report, Fifthquadrant (Nov 2016) - Understanding users’ expectations and needs -
  • 29. 1 Purpose Why does this chatbot exist for end users? What purpose does it serve? 2 Platform What means does this chatbot use to interact with end users? 3 Possibilities What is this chatbot capable of doing? 4 Personality How does the chatbot express itself through conversation? PURPOSE PLATFORM POSSIBILITIES PERSONALITY - Establishing and clarifying constraints -
  • 30. H I G H U S E R E X P E C T A T I O N L O W U S E R E X P E C T A T I O N C H A T B O T W E A K N E S S C H A T B O T S T R E N G T H D E L I V E R A N D D E L I G H T S U G G E S T A N D G U I D E L I M I T A N D C L A R I F Y P A R T N E R A N D R E D I R E C T - Establishing and clarifying constraints -
  • 31. - Designing with conversation as a medium -
  • 32. Here’s who I am, and what I do, and I’m learning new things as I go. Here are some suggestions - Designing with conversation as a medium - Entity: 38 bus Intent: bus status (phrase and entity match)
  • 33. - Shaping processes to improve outcomes - Team collaboration - approach and processes Production, management, and tools Editorial standards and governance
  • 34. - Shaping processes to improve outcomes - http://www.elviavasconcelos.com/UX-for-conversational-Interfaces-1 “I found myself adjusting and tweaking conventional UX methods to better suit working with conversations and this was crucial for a successful collaborative design process.” — Elvia Vasconcelos
  • 35. "The [AI] technology is neither good nor bad. It's agnostic. It's happening, so we just have to adjust." Garry Kasparov https://www.youtube.com/watch?v=zhkTHkIZJEc
  • 36. In closing, let’s... make chatbot experiences more meaningful Understanding users’ expectations and needs Establishing and clarifying constraints Designing with conversation as a medium Shaping processes to improve outcomes