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Los Angeles | London | New Delhi 
Singapore | Washington DC 
Students and video 
Elisabeth Leonard, MSLS, MBA 
Executive Market Research Manager 
elisabeth.leonard@sagepub.com
Los Angeles | London | New Delhi 
Singapore | Washington DC 
Why? 
● SAGE is launching 6 video collections in 
2015. 
● We want to know what students, faculty, and 
librarians use video for so we can meet 
student, faculty, and librarian needs.
Los Angeles | London | New Delhi 
Singapore | Washington DC 
To instruct students on 
practical skills outside 
of the classroom. 
To illustrate 
a point in 
the 
classroom. 
To support student 
learning outside of the 
seminar / lecture. 
To bring 
distinguished 
lecturers from other 
institutions and 
countries into the 
classroom. 
To increase media literacy. 
To instruct students 
on practical skills in 
the classroom. 
To reclaim 
lapsed 
attention in the 
classroom. 
Assign on reading lists for 
classroom prep 
Showing a 
different 
perspective 
or covering 
a touchy 
issue. 
Faculty and video
Los Angeles | London | New Delhi 
Singapore | Washington DC 
The next frontier 
STUDENTS
Los Angeles | London | New Delhi 
Singapore | Washington DC 
What do you think? 
● Where do you expect students go when 
looking for a video? 
• Google 
• Google Scholar 
• Library site (includes catalog, LibGuide, database 
page) 
• Class webpage or reading list 
• Textbook 
• YouTube
Los Angeles | London | New Delhi 
Singapore | Washington DC 
Where they find video 
● YouTube 
● Google search 
● Class web page 
● Library
Los Angeles | London | New Delhi 
Singapore | Washington DC 
Main destinations 
● YouTube 
● Khan Academy 
● TedTalks 
● Disciplinary hubs 
● Textbook supplementary websites
What makes for “good” video 
● Engaging speakers 
● Plenty of (relatable) examples 
● Practical applications of theoretical concepts 
● Infographics, colorful visuals, or diagrams 
● Humor 
Los Angeles | London | New Delhi 
Singapore | Washington DC
Los Angeles | London | New Delhi 
Singapore | Washington DC 
What makes for “bad” video 
● Monotone speakers 
● Wrong audience level 
● Not easily identified as relevant 
● Odd sounds or bad audio 
● Distracted speakers
STUDENT CASE STUDIES 
Los Angeles | London | New Delhi 
Singapore | Washington DC 
Making it personal
Case study: Melinda, Economics 
major 
● Can’t remember not watching videos 
● 90% of her classes include video 
● Looks for bias and authority 
● Appreciates her professor’s efforts 
Los Angeles | London | New Delhi 
Singapore | Washington DC
Case study: Karen, Psychology 
major 
● Watches video for most of her classes 
● Wants more advanced topics 
● Sees video as a way to bring the 
international academic community to her 
device 
Los Angeles | London | New Delhi 
Singapore | Washington DC 
● Not aware of the library
Case study: Cedric, Media studies 
major 
● Watches video to analyze it 
● Often watches the same segment again 
Los Angeles | London | New Delhi 
Singapore | Washington DC 
and again 
● Unaware that library has streaming video, 
but does use documentaries on DVD 
● Video not shown in all his classes 
● Not aware of the library
Case study: Jeff, graduate student in 
instructional design 
● Use includes live streaming video of the 
Los Angeles | London | New Delhi 
Singapore | Washington DC 
classroom 
● Watches 2 videos per class period 
● Wants videos to be short or in chunks 
● Sees videos as a way to scaffold learning
Generalizations 
● Tend to watch 2-8 minutes 
● Easily bored/distracted, but want to learn 
● Looking for something just right 
● Length, topic, examples, authority 
● A large part of their educational experience has 
Los Angeles | London | New Delhi 
Singapore | Washington DC 
included video 
● They actually say “flipped classroom” 
● They learn about the library’s holdings…but not 
from you
Los Angeles | London | New Delhi 
Singapore | Washington DC 
To instruct students on 
practical skills outside 
of the classroom. 
To illustrate 
a point in 
the 
classroom. 
To support student 
learning outside of the 
seminar / lecture. 
To bring 
distinguished 
lecturers from other 
institutions and 
countries into the 
classroom. 
To increase media literacy. 
To instruct students 
on practical skills in 
the classroom. 
To reclaim 
lapsed 
attention in the 
classroom. 
Assign on reading lists for 
classroom prep 
Showing a 
different 
perspective 
or covering 
a touchy 
issue. 
Faculty and video
Los Angeles | London | New Delhi 
Singapore | Washington DC 
What do you think? 
● What are the main reasons students watch 
educational videos?
Main reasons students watch videos 
● Assigned for class 
● Shown during class 
● To gain understanding of a concept 
● As a source for a paper 
Los Angeles | London | New Delhi 
Singapore | Washington DC
Los Angeles | London | New Delhi 
Singapore | Washington DC 
It is shown in the 
classroom. 
To illustrate a 
point in a 
presentation. 
To support their 
learning outside of the 
seminar / lecture. 
In hopes that if 
someone else says 
it, they will 
understand. 
To learn practical 
skills outside the 
classroom. 
It is assigned from a 
reading lists for 
classroom prep 
To hear another point 
of view. 
Students and video 
To use for 
extracurricular 
work.
Los Angeles | London | New Delhi 
Singapore | Washington DC 
Want to know more? 
● For ALA Midwinter attendees, join us in the 
SAGE booth #4021 for a behind-the-scenes look 
at video in higher education and BRUNCH. Email 
camille.gamboa@sagepub.com if you are 
interested in attending. 
● The video whitepaper on students will be 
released spring 2015. Email 
elisabeth.leonard@sagepub.com for details.

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Students and Video

  • 1. Los Angeles | London | New Delhi Singapore | Washington DC Students and video Elisabeth Leonard, MSLS, MBA Executive Market Research Manager elisabeth.leonard@sagepub.com
  • 2. Los Angeles | London | New Delhi Singapore | Washington DC Why? ● SAGE is launching 6 video collections in 2015. ● We want to know what students, faculty, and librarians use video for so we can meet student, faculty, and librarian needs.
  • 3. Los Angeles | London | New Delhi Singapore | Washington DC To instruct students on practical skills outside of the classroom. To illustrate a point in the classroom. To support student learning outside of the seminar / lecture. To bring distinguished lecturers from other institutions and countries into the classroom. To increase media literacy. To instruct students on practical skills in the classroom. To reclaim lapsed attention in the classroom. Assign on reading lists for classroom prep Showing a different perspective or covering a touchy issue. Faculty and video
  • 4. Los Angeles | London | New Delhi Singapore | Washington DC The next frontier STUDENTS
  • 5. Los Angeles | London | New Delhi Singapore | Washington DC What do you think? ● Where do you expect students go when looking for a video? • Google • Google Scholar • Library site (includes catalog, LibGuide, database page) • Class webpage or reading list • Textbook • YouTube
  • 6. Los Angeles | London | New Delhi Singapore | Washington DC Where they find video ● YouTube ● Google search ● Class web page ● Library
  • 7. Los Angeles | London | New Delhi Singapore | Washington DC Main destinations ● YouTube ● Khan Academy ● TedTalks ● Disciplinary hubs ● Textbook supplementary websites
  • 8. What makes for “good” video ● Engaging speakers ● Plenty of (relatable) examples ● Practical applications of theoretical concepts ● Infographics, colorful visuals, or diagrams ● Humor Los Angeles | London | New Delhi Singapore | Washington DC
  • 9. Los Angeles | London | New Delhi Singapore | Washington DC What makes for “bad” video ● Monotone speakers ● Wrong audience level ● Not easily identified as relevant ● Odd sounds or bad audio ● Distracted speakers
  • 10. STUDENT CASE STUDIES Los Angeles | London | New Delhi Singapore | Washington DC Making it personal
  • 11. Case study: Melinda, Economics major ● Can’t remember not watching videos ● 90% of her classes include video ● Looks for bias and authority ● Appreciates her professor’s efforts Los Angeles | London | New Delhi Singapore | Washington DC
  • 12. Case study: Karen, Psychology major ● Watches video for most of her classes ● Wants more advanced topics ● Sees video as a way to bring the international academic community to her device Los Angeles | London | New Delhi Singapore | Washington DC ● Not aware of the library
  • 13. Case study: Cedric, Media studies major ● Watches video to analyze it ● Often watches the same segment again Los Angeles | London | New Delhi Singapore | Washington DC and again ● Unaware that library has streaming video, but does use documentaries on DVD ● Video not shown in all his classes ● Not aware of the library
  • 14. Case study: Jeff, graduate student in instructional design ● Use includes live streaming video of the Los Angeles | London | New Delhi Singapore | Washington DC classroom ● Watches 2 videos per class period ● Wants videos to be short or in chunks ● Sees videos as a way to scaffold learning
  • 15. Generalizations ● Tend to watch 2-8 minutes ● Easily bored/distracted, but want to learn ● Looking for something just right ● Length, topic, examples, authority ● A large part of their educational experience has Los Angeles | London | New Delhi Singapore | Washington DC included video ● They actually say “flipped classroom” ● They learn about the library’s holdings…but not from you
  • 16. Los Angeles | London | New Delhi Singapore | Washington DC To instruct students on practical skills outside of the classroom. To illustrate a point in the classroom. To support student learning outside of the seminar / lecture. To bring distinguished lecturers from other institutions and countries into the classroom. To increase media literacy. To instruct students on practical skills in the classroom. To reclaim lapsed attention in the classroom. Assign on reading lists for classroom prep Showing a different perspective or covering a touchy issue. Faculty and video
  • 17. Los Angeles | London | New Delhi Singapore | Washington DC What do you think? ● What are the main reasons students watch educational videos?
  • 18. Main reasons students watch videos ● Assigned for class ● Shown during class ● To gain understanding of a concept ● As a source for a paper Los Angeles | London | New Delhi Singapore | Washington DC
  • 19. Los Angeles | London | New Delhi Singapore | Washington DC It is shown in the classroom. To illustrate a point in a presentation. To support their learning outside of the seminar / lecture. In hopes that if someone else says it, they will understand. To learn practical skills outside the classroom. It is assigned from a reading lists for classroom prep To hear another point of view. Students and video To use for extracurricular work.
  • 20. Los Angeles | London | New Delhi Singapore | Washington DC Want to know more? ● For ALA Midwinter attendees, join us in the SAGE booth #4021 for a behind-the-scenes look at video in higher education and BRUNCH. Email camille.gamboa@sagepub.com if you are interested in attending. ● The video whitepaper on students will be released spring 2015. Email elisabeth.leonard@sagepub.com for details.

Editor's Notes

  • #10: Too academic or too high school
  • #16: “If I am very interested in a topic then I will be more likely to watch the whole video. “
  • #18: Add an open ended poll