Cutting Through the Clutter: How to effectively put together a social media campaign for your brand!
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The document outlines strategies for effectively creating a social media campaign, emphasizing the importance of understanding audience engagement and channel diversity. Key points include that social media is essential for branding, requires a strategic approach, and allows for measurable results. It also identifies major social media platforms where businesses can interact with customers, including Facebook, LinkedIn, Pinterest, Twitter, and YouTube.
Cutting Through the Clutter: How to effectively put together a social media campaign for your brand!
- 1. CUTTING THROUGH THE CLUTTER How To Effectively Put Together a Social Media Campaign for Your Brand! Presented by: Hatel Bhakta, Partner, Creative Intellects Stephanie Selesnick, President, International Trade Information, Inc. Mitesh Solanki, Partner, Creative Intellects
- 2. Session Outline Social Media 101 Creating a Social Media Presence Measuring your Investment (ROI) Summary and Q&A
- 3. Social Media 101 • Another tool in the tool belt of sales, communication, PR, market research
- 4. The Social Media Paradigm: • Customers and prospects determine the method of communication. • Push communication is bad, Pull is good. • Where are you driving people to? – Company Website – Retail outlets – Other places
- 5. The Big Social Media Secrets 1. Your audience dictates where and how you interact with them 2. Engagement is king, Content is queen 3. Lurk first, Strategize second, Execute third 4. Never post the same exact message on all channels!
- 6. The Big 5 • Where do your customers and prospective customers hang out – and where are they open to your message? – Facebook (b2c) – LinkedIn (b2b) – Pinterest (b2b, b2c, c2c) – Twitter (b2b, b2c, c2c) – YouTube (b2b, b2c, c2c)
- 42. Summary • Social Media is not scary • Social Media is a necessity for branding • Social Media helps you understand competition • Social Media requires a strategy • Social Media results are measurable
- 43. Q&A For more information, contact: • Creative Intellects: – Hatel Bhakta: hatelb@creativeintellects.com – Mitesh Solanki: miteshs@creativeintellects.com – Tel: 310.846.8587 • International Trade Information, Inc.: – Stephanie Selesnick: Stephanie@intltradeinfo.com – Tel: 818.591.2255
Editor's Notes
- #2: HB - Opening