Who is Accessing My API?
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The document discusses strategies for understanding and enhancing API consumer interactions, emphasizing the importance of identifying users, applications, devices, and locations. It suggests externalizing identity as an API and monetizing APIs through understanding consumer intent and context. The ultimate goal is to create a compelling user experience by blending identity awareness with API functionalities.
Who is Accessing My API?
- 2. Who is Accessing My API? Chris Haddad
- 3. Who is accessing my API? Not this guy again! Copyright © 2015 Cloud Identity Summit. All rights reserved. 3
- 4. For a Session: Focus Less On Building an API Fortress
- 5. Copyright © 2015 Cloud Identity Summit . All rights reserved. 5 Think About Identity Driving The API Economy!
- 6. http://wso2.com/landing/enabling-the-connected-business Increase Revenue Opportunities © Mathias Rosenthal - Fotolia.com
- 7. Copyright © 2015 Cloud Identity Summit . All rights reserved. 7 Enhance Customer Intimacy
- 8. Copyright © 2015 Cloud Identity Summit . All rights reserved. 8 Extend Your Business Reach
- 9. Step One: Know Your API Consumer • User • Application • Device • Location Copyright © 2015 Cloud Identity Summit. All rights reserved. 9
- 10. Identifying the User • SAML Grant Type for Oauth Copyright © 2015 Cloud Identity Summit. All rights reserved. 10
- 11. Identifying the Application • Oauth 2.0 Bearer Token Copyright © 2015 Cloud Identity Summit. All rights reserved. 11
- 12. Identifying the Device • What you know? • Universal device identifier • What you have? • Certificate Copyright © 2015 Cloud Identity Summit. All rights reserved. 12
- 13. Identifying the Location • Mobile Connect Discovery API • GSMA OneAPI Copyright © 2015 Cloud Identity Summit. All rights reserved. 13
- 14. Action Item: Externalize Identity (as an API) Copyright © 2015 Cloud Identity Summit. All rights reserved. 14
- 15. Step Two: Know what your API Consumer Wants! http://www.amazon.com/The-Intention-Economy-Customers-Charge/dp/1422158527
- 16. Step 3: Understand Context • Your Brand • Social Context • Customer, Location • Environment
- 17. Step 4: Blend Context with Intent {incidents: [ {impacting: false, eventCode: 0, iconURL: "http://...", lat: 38.743999, shortDesc: "Exit ramp closed on I 95...", type: 1, severity: 0, fullDesc: "In NEWINGTON exit ramp closed on I-95 ...", startTime: "2010-02-21T00:14: 07", lng: -77.188004, id: "368598263", endTime: "2010-02-27T05:04:19" }, Image source: http://www.directoryofnewyorkcity.com/blog/2009/05/how-to-find-parking-in-new-york-city/ Real-time traffic map: http://www.mapquestapi.com/traffic/
- 18. Action Item: Make API Analytics Identity Aware http://wso2.com/landing/enabling-the-connected-business © adam121 - Fotolia.com
- 19. Copyright © 2015 Cloud Identity Summit . All rights reserved. 19 Step 5: Monetize APIs • Membership service levels • Monetization rates and discounts • Business processes and rules for stores and ecosystem
- 20. With Identity, Your API can • Responsively interact in the serendipitous, contextual moment • Virally connect ecosystem participants • Drive helpful and relevant decisions • Deliver a compelling end-to-end user experience Copyright © 2015 Cloud Identity Summit. All rights reserved. 20