The document outlines six tactics for building successful APIs: 1) define a business model to identify goals like enabling app development or new revenue streams, 2) build managed APIs that are advertised, secured, and monitored, 3) focus on API security like access control and authentication, 4) reconcile service and API lifecycles and governance, 5) integrate APIs with enterprise systems, and 6) brand APIs and treat them as products to enable monetization.
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