Best Practices: The Role of API Management
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This document discusses the benefits of application programming interfaces (APIs) for companies. It argues that APIs can help companies extend their brand, accelerate access to new channels and devices, and create stickiness with customers. The document recommends that companies build an API platform to manage APIs, provide security, and support developers in creating applications that interface with company systems and data. It also discusses best practices for building APIs and supporting their lifecycle.
![www.soa.com
Create stickiness
• Customers are fickle
• Exposing your business in greater ecosystems
[via APIs] builds dependence on your product
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Best Practices: The Role of API Management
- 1. Copyright © 2001-2012 SOA Software, Inc. All Rights Reserved. All content subject to confidentiality agreement between SOA Software and Customer. www.soa.com Best Practices The Role of API Management
- 2. www.soa.com The API Economy --Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
- 3. www.soa.com APIs are an Effect, not a Cause • Extend/embed your brand • Enable new channels/devices to reach: – Partners – App Developers – Employees (BYOD) • Create stickiness for your products or services
- 5. www.soa.com Accelerate New Channels • In the beginning companies reached their customers using: – The phone – Snail mail – Advertising – Yellow Pages
- 6. www.soa.com Accelerate New Channels • Then they invested in web sites • Initially just marketing themselves • Then eCommerce • Those that didn’t….aren’t
- 7. www.soa.com Accelerate New Channels • With the cellphone and mobile internet came more pressures • Companies extended their web presence with mobile (WAP) versions of their existing site • Limited success
- 8. www.soa.com Accelerate New Channels • The iPhone effect • Mobile web browsers are not adequate… • ..so companies build their own Apps to provide a rich experience to their consumers
- 9. www.soa.com Accelerate New Channels • If building your own App helps reach your own consumers….
- 10. www.soa.com Accelerate New Channels • If building your own App helps reach your own consumers…. • A Developer Community building tens, hundreds, or even thousands of Apps…
- 11. www.soa.com Accelerate New Channels • If building your own App helps reach your own consumers…. • A Developer Community building tens, hundreds, or even thousands of Apps… • Can reach consumers in ways you can’t even dream of
- 12. www.soa.com Accelerate New Channels • Building the enterprise Website reached 20% of your market… • For 80% of your total development investment
- 13. www.soa.com Accelerate New Channels • Building APIs reaches the remaining 80% of your market. • For only 20% of your total development investment
- 14. www.soa.com Accelerate new channels • APIs = – more apps, – more developers, – more partners • Through Federation
- 15. www.soa.com Create stickiness • Customers are fickle • Exposing your business in greater ecosystems [via APIs] builds dependence on your product or service
- 16. www.soa.com Review • Extend/embed your brand – Use well defined APIs to control the rendering of your syndicated/shared content • Enable new channels/devices – Significantly reduce technical hurdles to business integration of partners or new sales channels – Use federation to rapidly expand the eco-system of your business • Create stickiness to your products or services – Make your products or services relevant in related activities to build dependence on your offering
- 18. www.soa.com Best Practices • Build the right API - Your API must be a product • Build it the right way – Build from the outside in • Run it successfully – Protect, secure, Manage, Measure • Share it aggressively – Publish, support, syndicate • -> Build an API Platform
- 19. www.soa.com The Enterprise API Platform • Think about your customers’ needs, the apps that will meet those needs, and the APIs that will be needed to support them • There will likely be a technology and capability gap between the APIs and your backend systems
- 20. www.soa.com 1 - Rehashing mashups? • There are hundreds of technologies out there to build APIs • Two key factors: – The number, type and abilities of development resources at your disposal. – The presence of, and complexity of, the backend services and data sources • Having backend services (SOA) greatly increases your time to market
- 21. www.soa.com 2 - Sandbox • The Sandbox should provide a simple test platform for developers. • For sensitive data/transactions it may provide a dummy application front-end • Could also support App verification
- 22. www.soa.com 3 - developer.yourcompany.com • The Developer Portal is the focal point for your API initiative • Describes the value of the API • Hosts technical and legal documentation • Support the developers • Lifecycle and workflow of Apps and Apis
- 23. www.soa.com 4 – API Security and Management • Support all non-functional requirements – API Security, incl. OAuth – Traffic Monitoring – QoS Management – Caching – App Management & Provisioning – Policy and Plan Management
- 24. www.soa.com 5 – Lifecycle Management • Your API initiatives will have to integrate with your existing SDLC • The dependencies on backend services and systems will drive the need for an integrated approach to lifecycle and operations management
- 25. www.soa.com On-premise or in the Cloud • The API Platform, or components of it are now available as a PaaS offering • This allows you to accelerate time-to- market and lower your initial setup costs
- 26. Copyright © 2001-2012 SOA Software, Inc. All Rights Reserved. All content subject to confidentiality agreement between SOA Software and Customer. www.soa.com Product Overview
- 27. www.soa.com SOA Governance & API Management
- 28. www.soa.com Thanks… • Alistair Farquharson, CTO, SOA Software • alistair.farquharson@soa.com • https://twitter.com/afarqu • @atmosphere_api • @SOASoftwareInc
Editor's Notes
- #10: Innovate outside the enterprise Developers are the gateway to your consumers