Digital transformation
- 2. Digital Transformation in Manufacturing 2 Solution Implement an API Management solution that provides: • A secure messaging environment between the auto manufacturer and the partners. • An easy to use developer portal • Extensive real-time analytics to better understand customer behavior and usage patterns Result • Launched new service utilizing sensor data from the car, GPS coordinates and roadside service stations to minimize breakdowns and locate nearby repair facilities • Generated multiple customer testimonials that helped increase dealer traffic by 8% Business Challenge • Create additional sticky services for auto owners • Expand the ecosystem for dealers and partners including road service and hospitality brands. • Generate higher dealer traffic volume Types of APIs • Location based services • Sensor data to warranty systems • Alerts to dealers • Service record access • Google Maps: GPS location mapping • GM OnStar: vehicle diagnostics online monitoring while you drive • BMW Connected Drive: intelligent emergency call for assistance Examples of Apps • Google Maps: GPS location mapping • GM OnStar: vehicle diagnostics online monitoring while you drive • BMW Connected Drive: intelligent emergency call for assistance
- 3. Digital Transformation in Insurance 3 Business Challenge • Streamline claims processing for cost reduction • Improve customer satisfaction by speeding up claim resolution • Grow customer base Implement an API Management solution that does the following: 1. Exposes customer policy information on mobile devices 2. Enables claims adjustors to include images of claim to verify damage estimate. 3. Includes select repair partners to exchange data for fast resolution Solution Result • Eliminated paper based claims and reduced processing time by 3 days • Customers had the option of having the claim check direct deposited to their banking account • Overall Customer Satisfaction rating improved significantly and then used as central marketing theme
- 4. Digital Transformation in Supply Chain 4 Business Challenge • Streamline procurement process when on-boarding new trading partners • Minimize reliance on VANs (Value Added Networks) to reduce costs • Maintain accurate real-time location and inventory usage data Implement an API Management solution that provides: 1. A secure/encrypted environment for maintaining and transmitting sensitive purchasing data 2. An easy to use developer portal 3. Extensive real-time analytics to better understand location and usage patterns Solution Result • Eliminated need for sending and receiving purchase order and invoice documents for new vendors • Provided catalog access and “shopping cart” order process • Generated extensive analytics tracking individual products for location, shelf life and consumption statistics
- 5. Digital Transformation in Retail 5 Business Challenge • High cost of sale due to reliance on retail stores • No participation of external, web-based /mobile markets • Limited access to customers in locations without store-fronts Implement an API Management solution that: • Publish APIs targeting content aggregation providers Solution Result • Increased revenue via participation in external markets • Increased profitability by closing under-performing stores • Established differentiation in external markets by providing same day fulfillment (via storefronts)
- 6. Digital Transformation in Travel & Transportation 6 Business Challenge Implement an API Management solution that: • Publish APIs targeting content aggregation providers Result • Increased revenue via participation in external markets • Increased profitability by closing under-performing stores • Established differentiation in external markets by providing same day fulfillment (via storefronts) • Increase revenue from in-flight services. • Improve customer satisfaction for passengers riding in economy class • Combine travel information from partners in an easy to use app. Solution Implement an API Management solution that provides: 1. An easy to use developer portal to create effective apps 2. Establish a partner ecosystem to combine customer specific info 3. Extensive real-time analytics to better understand customer behavior • Created an app that incorporates travel info combined with map mash up • Economy passengers can now pre order food and beverage up to 2 hours before the flight which has increased in flight revenues by 6% in early trials. • Partner reservation data access • Inventory look up and order processing for airline caterers. • Aircraft services list (i.e. Wi-Fi on board) and order processing before boarding • Access to map sources • Google Maps: for directions once on the ground • Tripit: for aggregating travel information • Pizza Hut: food ordering and payment processing Types of APIs Example of Apps
- 7. © 2013 IBM Corporation Business Challenge Solution Result Types of APIs Example Apps • Manage partner ecosystem leading up to major a movie release • Control ticket distribution for selected premier venues • Effectively manage IT infrastructure for cyclical demand loads • Implement an API Management solution that provides: 1. An easy to use and access developer portal for partners 2. Traffic management to control demand for access to ticket outlets 3. Scalable cloud based infrastructure to meet demand • Ticket purchase • Product placement promotions • Access to sound track recordings • Tiered access (i.e. gold, silver, bronze etc.) • Launched new developer portal for partners to add tie in promotions for new movie releases • Smoothed message traffic and incorporated a tiered access program for high value customers • Augmented an on premise implementation with on-demand cloud expansion as needed. • Moviefone pre-release ticket ordering • ComingSoon.net: movie trailers and latest news on stars • Sony Pictures Brand Placement on YouTube, webpages etc. Media & Entertainment: API Use Case
- 8. Telecommunications Co. Powered by API Economy THE BUSINESS NEED Make the API economy the new channel to market. Phased approach starting internally, moving to partner and eventually public APIs. Internally meet demand for opportunities within the organization across mobile, resourcing, networks, applications, business functions and processes. Deliver on business development opportunities with customers and partners. Inspire local and worldwide community of application developers to create new profit opportunities. THE SOLUTION MoveintotheAPIeconomy usingIBMAPIConnect starting internally and moving outward. Provide self service automation for customers (e.g. Activation). Provide service request APIs for business customers. Reduce service desk requests to save costs. Offer Pre-paid mobile top-up APIs to partners. Bank customers can top-up from the Banking mobile app. Drive a new revenue channel. Support new enrollment, entitlement, and account management for online streaming TV service. Provide Telecommunications as-a- service. A government initiative for providing and purchasing communication and connectivity solutions. 8
- 9. Airline Powered by API Economy THE BUSINESS NEED Needed to control partner access to internal assets. The airline has been providing flight information system to its partner airlines, but they have not been able to meet the partners' demand for customizing and branding the user interface. They needed a way to give partners the freedom to customize the user interface by self service. The airline already had APIs for their own internal use, but could not provide it to partners because the access was not controlled. THE SOLUTION IBMAPIConnect provides managed and secure access to airline assets. The airline has adopted IBM API Connect on cloud as a frontend to their existing APIs, to add the necessary layer of control. They can now visualize the amount of calls that they receive from each of their partners giving them better insight to their service usage. 9
- 10. Worldwide Hotel Chain Powered by API Economy THE BUSINESS NEED APIs have become table stakes for partnering in the Travel and Transportation industry. Online travel search tools (e.g. Orbitz, Expedia, etc.) expect to access hotel information via APIs Creating core partnerships with specific airlines and car services required API access to hotel data and transactions. THE SOLUTION IBMAPIConnect will enable them to simplify access to data and transactions for internal and external developers. Developers at online search tools can quickly and securely sign up and consume APIs using the developer portal using a self service approach. Internal mobile developers can also speed delivery of their applications through self service access to the APIs through the IBMAPIConnect portal. APIs provide necessary access to the data and transactions while API management ensures the security and controls around API usage. 10
- 11. Thank you Is Your Organization Ready for an IBM Power i (AS/400) Digital Transformation? Schedule your free demo and try the API 400 Anoop Goyal +1-917-267-8737 anoop.goyal@ableone.com anoop.goyal@tekmonks.com
Editor's Notes
- #8: Blockbuster movies, games, and concerts generate significant interest from consumers and the key players on the producer side are looking for a major return on their investment. APIs can help provide access to seat inventory, special ticket promotions, early access to new games/programs etc. They can also provide the tie-ins for loyalty programs as well as product placement promotions. Connecting partner assets/programs helps all these players generate new revenue streams, improved customer satisfaction and more intense loyalty alignment. API Management provides a secure environment for transactions to take place and includes near real time analytics to understand what is going on with the transactions. To help generate new applications from internal, partner or independent developers, a branded, easy to use developer portal is included.
- #9: Image: https://upload.wikimedia.org/wikipedia/commons/d/d0/Young_people_texting_on_smartphones_using_thumbs.JPG
- #10: Image: http://www.public-domain-image.com/vehicles/airplane/slides/big-airplane-take-off.jpg