Autonomy	in	Alignment	for	decentralised	organisations	
Claro	Partners	|	Navigating	Disruptive	Shifts
Intersection	Conference,	Barcelona,	September	2017
Autonomy	in	alignment
Why	do	we	need	a	new	way	of	working?
What	does	the	structure	look	like?
Who	is	the	new	“employee”?
What	is	the	new	employee	experience?
How	can	we	transition	and	adapt?
Q&A
1
2
3
4
5
6
We	take	an	ethnographic	approach	to	business	and	design	challenges
@claropartners #intersection17
Why	do	we	need	new	ways	of	working?1
@claropartners #intersection17
!
The	traditional	organisation is	
struggling	to	innovate	
and	attract	talent.
@claropartners #intersection17
New	attitudes	
towards	jobs	and	
lifestyle
New	expectations	
towards	customisation	
of	products
New	capabilities	to	
get	things	done	
independently
New	balance	of	
economies	of	scale	vs.	
economies	of	small
We	need	new	
organisational	design
for	a	new	dynamic	reality
Today’s	shifts	mean	the	traditional	organisation	struggles	to	
cater	to	employees	or	customers.	
@claropartners #intersection17
The	new	organisational	model	is	a	value	exchange	network
Who	is	the	new
“employee”?
What	does	the	
structure
look	like?
What	is	their	
experience	
from	recruit	to	alumni?
@claropartners #intersection17
The	new	organisational	model	is	diametrically	opposite	to	the	traditional	model
Command	&	control	chain
Centralised	value	creation
Detachment	of	“solution” from	“need”
Efficient	labour	use
Main	challenge:	funding	/	resource	allocation
Limits	to	scale	&	speed	&	localness	
Inflexible,	hierarchical,	planned
TRADITIONAL
High	on	the	company	side:
(Participants	don’t	contribute)
High	level	of	accountability
Adaptive,	decentralised	and	flexible
Orchestration	&	distributed	decision	making
Peripheral	value	co-creation
Collocation	of		“need” and	“solution”
Redundancy	&	flexibility	of	roles	
(àresilience)
Main	challenge:	motivating	/resource	attraction
Traditionally	unaffordable	projects	
become	affordable
NETWORKED
Low	on	the	company	side:	
(Distributed	to	participants)
Low	level	of	accountability
CONTROL
VALUE	CREATION
WORKFORCE
RESOURCES
FINANCING
STRUCTURE
ACCOUNTABILITY
ASSET	ALLOCATION
@claropartners #intersection17
Machine Family Organism
This	points	us	to	a	new	metaphor	for	the	organisation
@claropartners #intersection17
Machines	are	all	about	
consistency	and	standardisation
Then	more	progressive	
organisations talked	about	
families.	But	families	can	be	
dysfunctional
We	see	the	future	organisation as	
an	organism.	Flexible,	adaptive,	
self	regulating
Value	creation	networks	will	only	function	with	“autonomy	in	alignment”
Control
FreedomControl Autonomy	in	alignment
@claropartners #intersection17
Autonomy	in	alignment	should	be	present	in	people,	structure,	experience
Who	is	the	new
“employee”?
What	does	the	
structure
look	like?
What	is	their	
experience	
from	recruit	to	alumni?
@claropartners #intersection17
What	does	the	structure	look	like?2
@claropartners #intersection17
Structures	for	value	creation	networks
NETWORK
HUB	&	SPOKES
SEPARATE	CELLS
@claropartners #intersection17
Individuals Teams
Separate	cells|	every	person	is	a	virtual	company	and	delivers	end-
to-end	products	to	their	own	customers
Matt	Black	Systems
@claropartners #intersection17
Hub	&	Spokes|	cells	share	a	fundamental	set	of	capabilities that	
enable	them	to	deliver	a	product	or	service
Handelsbanken
LeedsChippenham
Poole
Ipswich
London
Yeovil
@claropartners #intersection17
Network|	every	team	owns	one	piece	of	the	service
Spotify
Ads
Track	
listing
Artist	
pages
Playlists
Discovery
Browsing	
experience
@claropartners #intersection17
Who	is	the	new	“employee”?3
@claropartners #intersection17
!
People	are	the	most	
important	element	of	a	
value	creation	network.
@claropartners #intersection17
“I	am	responsible	for	taking	action,	asking	questions,	getting	
answers,	and	making	decisions.	I	won’t	wait	for	someone	to	tell	me.	
If	I	need	to	know,	I’m	responsible	for	asking.”
Learning-maniac	pledge,	WD40
@claropartners #intersection17
Value	creator	characteristics
Find	solutions
• Curious
• Resourceful
• Collaborative
Are	adaptive
• Has	or	can	acquire	
multiple	skills	
• Holistic	thinker
• Responsible	risk	taker
Thrive	in	a	culture	
based	on	norms,	
not	standards
• Self-motivated	
• Self-disciplined
• Has	empathy
@claropartners #intersection17
What	is	the	new	“employee”	experience?4
@claropartners #intersection17
!Autonomy	in	alignment	is	
an	every	day	experience.	
@claropartners #intersection17
Autonomy	in	alignment	at	every	step
Attract Engage Extend
@claropartners #intersection17
Autonomy	in	alignment		needs	to	happen	at	every	step
@claropartners #intersection17
How	to	transition	and	adapt?5
@claropartners #intersection17
The	key	to	success	is	a	set	of	unique	and	genuine	core	values	that	are	lived	every	day
@claropartners #intersection17
Transformation	has	to	be	done	bottom-up	and	top-down
One	big	
roll	out
Small	and	incremental	
experiments
@claropartners #intersection17
Networks	are	better	suited	to	attracting	employees	and	
delivering	to	customers
For	them	to	function,	we	need	autonomy	in	alignment.	
This	depends	on	reinventing	the	hiring	profile,	structure	
and	day	to	day	experience.
We	can	transition	through	roll-outs	
or	experimentation
Summary
@claropartners #intersection17
Thank!
Claro	Partners
www.claropartners.com
Aldo	de	Jong
aldo.dejong@claropartners.com
Request	our	point	of	view	
paper	at
pov@claropartners.com

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Autonomy in Alignment for decentralised organisations