Claro Networked Business Model Canvas
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The Claro Toolkit for Networked Business Models provides resources for designing and analyzing complex business models involving multiple stakeholders. It includes tools like the Value Exchange diagram and the Claro Business Model Canvas, which facilitate understanding user needs, creating unique solutions, and strategizing partnerships. The toolkit emphasizes the importance of value exchange and collaboration in developing innovative business strategies.
Claro Networked Business Model Canvas
- 1. Claro Toolkit for networked business models
- 2. Copyright Claro Partners Inc. Aldo de Jong, aldo@claroventures.org Please DO NOT reproduce or use models without crediting Claro Partners and DO NOT share further without Aldo’s consent. aldo@startupbootcamp.org
- 3. Learning goals Interview guide Idea generation Asset mapping Stakeholders maps Interview debrief Value proposition Network effects Hypothesis validation User profile Design principles Distribution of control Criteria based decision Human needs framework Service architecture Networked business lifecycle Customer journey Service blueprint Claro business model canvas Heroes journey map Prototyping Value capture Competition framework Idea storyboarding Positioning canvas Value exchange Revenue estimation Cost estimation Claro Toolkit - for networked business models Goal framing External Solution Corporate + partnership Understand users and context Design a unique solution Build a strategic advantage Define goals and take objective decisions 5 15 37 63 7 17 39 65 9 21 41 67 11 23 43 69 25 45 73 27 47 75 31 51 33 53 57 59
- 4. 4 How to use this toolkit Tool name Tool description When to use it Instructions Template and example
- 5. Value exchange A way to visually represent the relationships, and value exchanged, between different players involved in the production, delivery and use of a specific concept. This will first help you have a complete view of the actors’ motivations, and then to improve the service thinking holistically. Iterate solution Prototype 1 2 3 MAP STAKEHOLDERS AND IDENTIFY VALUES EXCHANGED Identify the different stakeholders involved in the production, delivery and use of the concept. Write down on a table who gives, and receives, what. REPRESENT VALUE EXCHANGED GRAPHICALLY Use lines and arrows to represent the value exchange among these players. Keep in mind that value can be: assets, labour, salary, data, payments, connections, knowledge, skills, etc. PRIORITISE If there are many players or types of value being exchanged, prioritise and select the ones that are more significant for your narrative. Launch Implement
- 6. 56 Value Exchange Who are the actors? When is value created for each? Who do you think is more willing to pay? Are there 3th parties who could also pay? Map out the value exchange
- 7. 57 Value Exchange Partner Corporate Customer Partner Corporate Customer
- 8. 75 Claro Business Model Canvas This is an evolution of the original and lean start- up canvases. It is particularly useful for both analysing existing and designing new business models which involve multiple players. 1 3 IDENTIFY WHAT IS YOUR CONTEXTUAL SCENARIO To best use the canvas, you must first identify what is your situation. At what stage of the innovation process are you? Are you developing a solution with a partner you already identified or not? IF YOU ARE USING THE CANVAS TO IDEATE A SOLUTION WITHOUT A PARTNER IN MIND Start on the left of the canvas and write down the actors involved in the use-case context you have in mind. Then as you define the solution, you will see if one of the actors would be suitable for Corporate to partner with. You can then write it down on the top right part of the canvas (Corporate + ___ ), and proceed to analysing the delivery of the service based on this scope. IF YOU ALREADY KNOW WHO YOUR PARTNER IS Start by writing the partner’s name on the top right. In this situation the ideation / iteration of the solution comes at the end, based on a parallel analysis of both the context and the capabilities of Corporate + Partner. Develop concepts Concept 2 Urbanites looking for a flat 25 000 clients on year 1 x yearly ARPU of $150 = 3,750,000 Agents Terry Sheer agencies Online Landlord looking for renter Agents looking to match renter and landlord Pay a monthly fee rather than an upfront bond 6 months of rent insured + damages Pool of potential renters already insured Customer base Underwriting Expertise w/ similar product Data on reputation of tenants First mover advantage + network effects Claro business model canvas
- 9. Solution Unfair Advantage What prevents from being replicated? Solution Description including key features Value exchange Diagram representing the service visually Assets Material and immaterial, for SC and Partner(s) Channels How is the service delivered? Synergies What synergies exist with other Corporate business models? Value Proposition Main benefit for the actor Actors Key external participants in the model Problem Statement What is the actor’s problem? Alternatives What are the substitutes for the solution? Revenue Main Revenue streams (volume x unit price) Cost Fixed and variable costs Design a unique solution Concept Name. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Date. . . . . . . . . . . . . . . . Version. . . . . . . . . External Understand users and context Corporate + . . . . . . . . Build a strategic advantage, autonomously or with partner(s) Claro business model canvas Adapted from the Business Model Canvas from A. Osterwalder and the Lean Startup Canvas from A. Maurya