Clash is an alternative music magazine first published in 2004 that targets alternative music and fashion fans. It uses several design conventions for its covers and contents pages, including a prominent masthead to grab attention, cover lines to highlight stories, and relevant images to entice readers. Throughout the magazine, Clash maintains a consistent modern house style. Its contents pages use columns and varying sizes to show story importance. The case study analyzes Clash's design to inform the creation of a new magazine, noting bold colors, simple layout, and inclusion of a "puff" teaser as desirable elements.