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Busting the
cloud myth
Cloud computing in India is expected to grow from
USD 400 million to USD 4.5 billion by 2015.

                                              * Source: Zinnov Research
USD 352 MN is the
estimated size of the Indian
SAAS market in 2012. it was
USD 10mn in 2009.


That’s 35x growth*


                               * Source: Spring board Research
The other side
   of the story
Enterprise adoption of cloud has
been   sluggish
At 1.4% in 2010-11
Cloud was a very small
percentage of the total IT spend
So


What
Should we believe about cloud?
Before that let’s understand
what the cloud really is.
cloud is NOT A
TECHNOLOGY
Cloud   is not about
        virtualization, OPEX,
        Security & savings.
VIRTUALIZATION is
not a rocket science




                       Image source: http://technet.microsoft.com/en-us/security/gg558510.aspx
OPEX is an old business model
Pure Cost Savings
is not the only goal
So, if cloud
is not all of
this what is it
IT IS ABOUT NEW
IDEAS OF DELIVERING
BETTER IT SERVICES
It is about giving what
cannot be achieved on Premises.
It is about better uptime,
Faultless connectivity &
Zero Data Loss
Summary


1. Cloud is about delivering better IT services

2. Cloud is about delivering what you cannot
achieve on-premises like High Availability, Least
latency, superior connectivity

3. Cloud is about capitalizing on existing
technologies
So, what have we
done with cloud?
So, what can we
deliver?
Zero Data   Private   Storage &    Cloud
  Loss      Cloud      Back-up    enabling
                       services    apps
The advantage of
cloud spread over
3 locations
Hyderabad
                  2 DC Architecture for Zero                   Mumbai


                  Data Loss Infrastructure




        < 2 ms                  Multi-gig link           < 2 ms
        latency                                          latency
        between        < 20 ms latency between cities   between
        DC’s                                                DC’s
Achieving Near Zero Data Loss
Products: VMWare SRM , Veeam and Inmage

USP: Near Zero Data Loss protection from
    virtualization layer

How: Data is replicated over WAN with latency
    supported not greater than 3 ms



       Quick View



1.   No Zero Data loss Product readily available
2.   Tools supports Compression
3.   RPO can be 5 min – 15 min depending on tools
4.   Supports network convergence
5.   DR site IP pool can be defined in the tool, which assigns the
     VM with DR site IP address automatically when the DR strikes
Achieving Near Zero Data Loss
Products: Storage Foundation and VVR on Cloud

USP: Zero Data Loss protection

How: Data is replicated over WAN




      Quick View



1.   Zero Data loss Product with 3 way architecture
2.   Tool supports Compression.
3.   RPO can be 0 min in synchronous
4.   Network Convergence is manual
5.   RTO can be 30 to 90 mins depending on complexity
Achieving Zero Data Loss
Solution: SQL native synchronous                                                                Datacenter C




USP: Zero Data Loss protection                                                                 Witness

                                                                     Datacenter A                                        Datacenter B

How: Synchronous replication without witness server
                                                                                   Synchronous Database Mirroring


                                                             Principal                                                                 Mirror




       Quick View                                           Log Shipping
                                                              1h delay
                                                                              Log backup file server     Log backup file server   Log Shipping
                                                                                                                                    No delay




                                                                         Database backup file server     Database backup file server


1.   Zero Data loss Product with 3 way architecture
2.   Tool supports Compression in 2008.
3.   Witness server for enabling automation at a DB level
4.   RTO at DB level is near 0
Achieving Zero Data Loss
Solution: Oracle DG native, synchronous
USP: Zero Data Loss protection

How: Synchronous replication with witness server




       Quick View



1.   Zero Data loss Product with 3 way architecture
2.   Tool supports Compression in 2008.
3.   Witness server for enabling automation at a DB level
4.   RTO at DB level is near 0
Case study 1
 Achieving ZLD Goals
 for DR IT

                   The Abraaj Capital group is a leading private equity
                   manager based in UAE and investing in global growth
                   markets with presence in more than 30 countries and
                   approximately US$ 7.5 billion in assets under
                   management
Business
                             Solution Design         Result
      Objective

                                               Customer DR
• Exchange 2010 Near DR                        Activation:
setup with Zero Data Loss.                     • RTO: < 15 Minutes.
                                               • RPO: Zero Data
• Exchange 2010 Remote DR                        Loss.
setup for before Point of
Failure Recovery with Zero                     Customer DR Switch
Data Loss..                                    Back to Primary:
                                               • Customer DR
                                                 Switched Back with in
                                                 7 Minutes.
                                               • RTO: < 7 Minutes.
                                               • RPO: Zero Data Loss
“   I would like to thank the entire team for
    making the DR drill test. The drill was
    successful and we managed the
    changeover with minimum downtime


                        ”
    and zero data loss.
                              - Ajith Prasad
                                AVP – IT, Abraaj Capital
Zero Data   Private
  Loss      Cloud
Case study 2
 Private Cloud Setup and
 MS-CRM

                    L&T Infotech is a global IT services and solutions
                    provider. Their services and solutions have a strong
                    domain focus that helps clients in different industries
                    maximize the value of IT spend.
Business
                                      Solution Design                       Result
       Objective


• L&T Innovation Labs Setup
                              CtrlS
                                                                      • Testing of
                                                                        Applications on Cloud
                                            VM   VM     VM       VM




• CRM and other apps for                    OS   OS     OS       OS   • CtrlS Provides
3rd Party                                                               Hardware

• Compute, Storage and                           Private Cloud        • Supports Virtual
Network on Demand                                                       Machine
                                                                        Configuration
• Security Signoff
                                                                      • Bandwidth on
                                                                        Demand

                                                                      • Tests Security of the
                                                                        Set-Up
“   We were up and running in no time.


                     ”
    Excellent support.


                       - Bharti Lele
                         Head - Innovation Labs, L&T Infotech
Case study 3

 IBM P Series with DR on
 Demand

                    AGI is the largest manufacture of container glass in
                    South India and is the second largest in the country. The
                    factories are located in South-Central India, close to the
                    raw-material sources and fast growing markets.
Business
                             Solution Design         Result
Objective


                                               • DR on on Demand on
                                                 IBM AIX platform
Primary Infrastructure is
present in house; wants to                     • Saved an estimated
establish a Near DR.                             30 to 40% on initial
                                                 investment

                                               • Assured DR with on-
                                                 demand prices has
                                                 decreased
                                                 operational cost
“   The CtrlS solution for our needs was
    very effective and helped us mitigate


            ”
    our risks

                             - Som uday
                               GM - IT
Zero Data   Private    DR on
  Loss      Cloud     Demand
Case study 4

 DR On Demand


                Rajiv Gandhi Cancer Institute & Research Centre is the
                Visionary Project of Indraprastha Cancer Society &
                Research Centre aimed at providing the best of
                Oncological Care to those who need it.
Business
                                               Solution Design                         Result
Objective
                                  CtrlS


Direct support of corporate                         WEB   WEB     APP      DB
                                                                                • 500 Users per Day
strategic plan to improve IT
Disaster service                                     OS   OS      OS       OS
                                                                                • Peak Concurrency of
                                                                                  1000
                                RGCIL, Delhi
                                                           Private Cloud        • Used for Application
                                                                                  redundancy

                                                                                • Back-Up of Scanned
                                                                                  Images

                                                                                • High availability of
                                                                                  Patient Data


                               Reduced TCO by 60%
“   We chose CtrlS because they own and



                                 ”
    understand this space.


                          - Jai Prakash Dwivedi,
                            CIO, RGCIL
Case study 5

 DR On Demand


                Elecon Engineering Company Limited was established
                in the year 1951. Since then it has been cast in the
                mould of a pioneer. Setting trailblazing standards of
                technical excellence scaling new heights in its
                determination to deliver the best
Business
                                  Solution Design         Result
Objective


Set-up a HOT DR. address                            • DR on on Demand on
challenges related to some                            Solaris platform
of the applications linked with
manufacturing industry like                         • Saved an estimated
windchill etc.,                                       30 to 40% on initial
                                                      investment

                                                    • Assured DR with on-
                                                      demand prices has
                                                      decreased
                                                      operational cost
“   The implementation has worked very



             ”
    well for us.


                          - Darshan Mehta
                            Sr. IT Manger, Elecon
Zero Data   Private    DR on   Storage &
  Loss      Cloud     Demand    Back-up
                                services
Case study 6

 Financial Applications


                      Founded in 2006, Loylty Rewardz is a young, energetic,
                      professional company with a history of creating
                      successful customer-focused loyalty programs by
                      analyzing customer behavioral patterns, installing
                      appropriate rewards & recognition mechanisms and by
                      leveraging cutting edge technology
Business
                                                  Solution Design                                Result
        Objective

                                  CtrlS
                                                                                           • 1,00,000 Users per
                                                                                             Day
                                                               WEB      WEB    APP    DB

Host a high availability
                                                                                           • Peak Concurrency of
platform with a multi-tenancy                                  OS       OS     OS     OS

                                                                                             5000
for different clients using the           IPSec
loyalty rewards solutions                  VPN
                                                                      Private Cloud        • Hardware /
                                                                                             Bandwidth on
                                                                                             Demand

                                                                                           • Multi-tenancy for
                                                     Dedicated set-up for
                                                                                             Different banks
                                                     Loylty Rewardz
“   The USP of the CtrlS is the out-of-box



                           ”
    solutions being offered


                             - Bijaei Jayaraj
                               CEO, Loylty Rewardz
Zero Data   Private    DR on   Storage &    Cloud
  Loss      Cloud     Demand    Back-up    enabling
                                services    apps
Case study 7

 Multi-Tenant Cloud Services


                     Talisma Corporation Pvt. Ltd., a wholly owned subsidiary
                     of Campus Management Corporation, is the leading
                     provider of Constituent Relationship Management (CRM)
                     software for a wide range of industries. Talisma CRM
                     enables organizations to deliver an exceptional customer
                     experience on a global scale through traditional and
                     online communications channels
Business
                                                  Solution Design                                Result
       Objective

                                  CtrlS



                                                              WEB      WEB    APP    DB
                                                                                          • On-demand Growth
Host a high availability                                      OS       OS     OS     OS




platform with a multi-tenancy                                                             • Multi-Tenant Setup
                                          IPSec
for different clients using the            VPN
loyalty rewards solutions                                            Private Cloud        • DC and DR services

                                                                                          • GoLive since last 3
                                                                                            years

                                                    Dedicated set-up for
                                                    Loyalty Rewardz
“   The CtrlS solution has helped us grow


                             ”
    strong with our offerings

                            - Jins varghese
                              Director – IT & Hosting
3   Datacenter Infrastructure



                  Tested Services Framework
For the App
Developers
                  Enterprise SaaS Portal



                  Control panel for delivery & billing
3 Tier-IV Datacenters
Competency teams.                             Cloud

Trained, tested and
                                                                  Linux
prepared.                    SAP
                                             Program
                                            management




                                                               IT
                               Network        CRM        Infrastructure   Windows
                                         CtrlSteam
                                               Academy
                 Databases




                                              Security
                                                                     Messaging
                                                                     & OS
                          Data
                        Assurance
                                              DR on
                                             Demand
Microsoft Dynamics   Sugar CRM   SAP
4   Tier-IV Datacenter Infrastructure



                    Secure & fully redundant network


For the Cloud
                    Least latency – 5 to 50 ms
Customers

                    High Availability – 99.995% uptime



                    High Data Integrity – Zero Data Loss
Customer Business

                                          ERP Applications SAP, Ebiz, Dynamix
R e c o v e r y



                                 High             Databases
                                 Available                                      Hardware




                                                                                           Load Balancing
                                                   Oracle




                                                                                                            Business Continuity
                                                               Microsoft
                                 Bandwidth                                        Intel
                  Firewalll
                                                                LINUX
                                                                                  AMD
                                                                Solaris
                                                  MS-SQL                          SUN
                                 High                           HPUX
                                                                                   HP
                                                                 AIX
                                 Availability                                     IBM
                                 On                MySQL
D i s a s t e r




                                 Hardware



                  Messaging Services                            Storage



                              DC Ready             DC Consulting           DC Audit
Who are we?
India’s First
Tier-IV Datacenter
Hyderabad
Asia’s Largest
Tier-IV Datacenter Navi
Mumbai
3rd World-class Tier-
IV Datacenter
Noida, Delhi
We are growing at a rate of

50% YOY
For the past 3 years
                              * Estimated revenue FY 2013
Fastest
 Featured in
                  growing
TOP 10 of the
                company in
   growth
                the growth
  category
                 category
350 people
strong and getting to
600 by end of FY ‘13
250 new clients
added in FY’11
250 crores +
Invested. Additional 120 crores
committed in FY’12-13
Poised to take-
off to     90%
growth in FY ‘12-13



                      * Estimated revenue FY 2013
Our Approach
We Strongly believe that
adding value to customers
is just not fundamental to us
but also defines our very
purpose



                                Total Ownership
This is what our clients say
Thank you.

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Cloud Connect

  • 2. Cloud computing in India is expected to grow from USD 400 million to USD 4.5 billion by 2015. * Source: Zinnov Research
  • 3. USD 352 MN is the estimated size of the Indian SAAS market in 2012. it was USD 10mn in 2009. That’s 35x growth* * Source: Spring board Research
  • 4. The other side of the story
  • 5. Enterprise adoption of cloud has been sluggish
  • 6. At 1.4% in 2010-11 Cloud was a very small percentage of the total IT spend
  • 8. Before that let’s understand what the cloud really is. cloud is NOT A TECHNOLOGY
  • 9. Cloud is not about virtualization, OPEX, Security & savings.
  • 10. VIRTUALIZATION is not a rocket science Image source: http://technet.microsoft.com/en-us/security/gg558510.aspx
  • 11. OPEX is an old business model
  • 12. Pure Cost Savings is not the only goal
  • 13. So, if cloud is not all of this what is it
  • 14. IT IS ABOUT NEW IDEAS OF DELIVERING BETTER IT SERVICES
  • 15. It is about giving what cannot be achieved on Premises. It is about better uptime, Faultless connectivity & Zero Data Loss
  • 16. Summary 1. Cloud is about delivering better IT services 2. Cloud is about delivering what you cannot achieve on-premises like High Availability, Least latency, superior connectivity 3. Cloud is about capitalizing on existing technologies
  • 17. So, what have we done with cloud?
  • 18. So, what can we deliver?
  • 19. Zero Data Private Storage & Cloud Loss Cloud Back-up enabling services apps
  • 20. The advantage of cloud spread over 3 locations
  • 21. Hyderabad 2 DC Architecture for Zero Mumbai Data Loss Infrastructure < 2 ms Multi-gig link < 2 ms latency latency between < 20 ms latency between cities between DC’s DC’s
  • 22. Achieving Near Zero Data Loss Products: VMWare SRM , Veeam and Inmage USP: Near Zero Data Loss protection from virtualization layer How: Data is replicated over WAN with latency supported not greater than 3 ms Quick View 1. No Zero Data loss Product readily available 2. Tools supports Compression 3. RPO can be 5 min – 15 min depending on tools 4. Supports network convergence 5. DR site IP pool can be defined in the tool, which assigns the VM with DR site IP address automatically when the DR strikes
  • 23. Achieving Near Zero Data Loss Products: Storage Foundation and VVR on Cloud USP: Zero Data Loss protection How: Data is replicated over WAN Quick View 1. Zero Data loss Product with 3 way architecture 2. Tool supports Compression. 3. RPO can be 0 min in synchronous 4. Network Convergence is manual 5. RTO can be 30 to 90 mins depending on complexity
  • 24. Achieving Zero Data Loss Solution: SQL native synchronous Datacenter C USP: Zero Data Loss protection Witness Datacenter A Datacenter B How: Synchronous replication without witness server Synchronous Database Mirroring Principal Mirror Quick View Log Shipping 1h delay Log backup file server Log backup file server Log Shipping No delay Database backup file server Database backup file server 1. Zero Data loss Product with 3 way architecture 2. Tool supports Compression in 2008. 3. Witness server for enabling automation at a DB level 4. RTO at DB level is near 0
  • 25. Achieving Zero Data Loss Solution: Oracle DG native, synchronous USP: Zero Data Loss protection How: Synchronous replication with witness server Quick View 1. Zero Data loss Product with 3 way architecture 2. Tool supports Compression in 2008. 3. Witness server for enabling automation at a DB level 4. RTO at DB level is near 0
  • 26. Case study 1 Achieving ZLD Goals for DR IT The Abraaj Capital group is a leading private equity manager based in UAE and investing in global growth markets with presence in more than 30 countries and approximately US$ 7.5 billion in assets under management
  • 27. Business Solution Design Result Objective Customer DR • Exchange 2010 Near DR Activation: setup with Zero Data Loss. • RTO: < 15 Minutes. • RPO: Zero Data • Exchange 2010 Remote DR Loss. setup for before Point of Failure Recovery with Zero Customer DR Switch Data Loss.. Back to Primary: • Customer DR Switched Back with in 7 Minutes. • RTO: < 7 Minutes. • RPO: Zero Data Loss
  • 28. I would like to thank the entire team for making the DR drill test. The drill was successful and we managed the changeover with minimum downtime ” and zero data loss. - Ajith Prasad AVP – IT, Abraaj Capital
  • 29. Zero Data Private Loss Cloud
  • 30. Case study 2 Private Cloud Setup and MS-CRM L&T Infotech is a global IT services and solutions provider. Their services and solutions have a strong domain focus that helps clients in different industries maximize the value of IT spend.
  • 31. Business Solution Design Result Objective • L&T Innovation Labs Setup CtrlS • Testing of Applications on Cloud VM VM VM VM • CRM and other apps for OS OS OS OS • CtrlS Provides 3rd Party Hardware • Compute, Storage and Private Cloud • Supports Virtual Network on Demand Machine Configuration • Security Signoff • Bandwidth on Demand • Tests Security of the Set-Up
  • 32. We were up and running in no time. ” Excellent support. - Bharti Lele Head - Innovation Labs, L&T Infotech
  • 33. Case study 3 IBM P Series with DR on Demand AGI is the largest manufacture of container glass in South India and is the second largest in the country. The factories are located in South-Central India, close to the raw-material sources and fast growing markets.
  • 34. Business Solution Design Result Objective • DR on on Demand on IBM AIX platform Primary Infrastructure is present in house; wants to • Saved an estimated establish a Near DR. 30 to 40% on initial investment • Assured DR with on- demand prices has decreased operational cost
  • 35. The CtrlS solution for our needs was very effective and helped us mitigate ” our risks - Som uday GM - IT
  • 36. Zero Data Private DR on Loss Cloud Demand
  • 37. Case study 4 DR On Demand Rajiv Gandhi Cancer Institute & Research Centre is the Visionary Project of Indraprastha Cancer Society & Research Centre aimed at providing the best of Oncological Care to those who need it.
  • 38. Business Solution Design Result Objective CtrlS Direct support of corporate WEB WEB APP DB • 500 Users per Day strategic plan to improve IT Disaster service OS OS OS OS • Peak Concurrency of 1000 RGCIL, Delhi Private Cloud • Used for Application redundancy • Back-Up of Scanned Images • High availability of Patient Data Reduced TCO by 60%
  • 39. We chose CtrlS because they own and ” understand this space. - Jai Prakash Dwivedi, CIO, RGCIL
  • 40. Case study 5 DR On Demand Elecon Engineering Company Limited was established in the year 1951. Since then it has been cast in the mould of a pioneer. Setting trailblazing standards of technical excellence scaling new heights in its determination to deliver the best
  • 41. Business Solution Design Result Objective Set-up a HOT DR. address • DR on on Demand on challenges related to some Solaris platform of the applications linked with manufacturing industry like • Saved an estimated windchill etc., 30 to 40% on initial investment • Assured DR with on- demand prices has decreased operational cost
  • 42. The implementation has worked very ” well for us. - Darshan Mehta Sr. IT Manger, Elecon
  • 43. Zero Data Private DR on Storage & Loss Cloud Demand Back-up services
  • 44. Case study 6 Financial Applications Founded in 2006, Loylty Rewardz is a young, energetic, professional company with a history of creating successful customer-focused loyalty programs by analyzing customer behavioral patterns, installing appropriate rewards & recognition mechanisms and by leveraging cutting edge technology
  • 45. Business Solution Design Result Objective CtrlS • 1,00,000 Users per Day WEB WEB APP DB Host a high availability • Peak Concurrency of platform with a multi-tenancy OS OS OS OS 5000 for different clients using the IPSec loyalty rewards solutions VPN Private Cloud • Hardware / Bandwidth on Demand • Multi-tenancy for Dedicated set-up for Different banks Loylty Rewardz
  • 46. The USP of the CtrlS is the out-of-box ” solutions being offered - Bijaei Jayaraj CEO, Loylty Rewardz
  • 47. Zero Data Private DR on Storage & Cloud Loss Cloud Demand Back-up enabling services apps
  • 48. Case study 7 Multi-Tenant Cloud Services Talisma Corporation Pvt. Ltd., a wholly owned subsidiary of Campus Management Corporation, is the leading provider of Constituent Relationship Management (CRM) software for a wide range of industries. Talisma CRM enables organizations to deliver an exceptional customer experience on a global scale through traditional and online communications channels
  • 49. Business Solution Design Result Objective CtrlS WEB WEB APP DB • On-demand Growth Host a high availability OS OS OS OS platform with a multi-tenancy • Multi-Tenant Setup IPSec for different clients using the VPN loyalty rewards solutions Private Cloud • DC and DR services • GoLive since last 3 years Dedicated set-up for Loyalty Rewardz
  • 50. The CtrlS solution has helped us grow ” strong with our offerings - Jins varghese Director – IT & Hosting
  • 51. 3 Datacenter Infrastructure Tested Services Framework For the App Developers Enterprise SaaS Portal Control panel for delivery & billing
  • 53. Competency teams. Cloud Trained, tested and Linux prepared. SAP Program management IT Network CRM Infrastructure Windows CtrlSteam Academy Databases Security Messaging & OS Data Assurance DR on Demand
  • 54. Microsoft Dynamics Sugar CRM SAP
  • 55. 4 Tier-IV Datacenter Infrastructure Secure & fully redundant network For the Cloud Least latency – 5 to 50 ms Customers High Availability – 99.995% uptime High Data Integrity – Zero Data Loss
  • 56. Customer Business ERP Applications SAP, Ebiz, Dynamix R e c o v e r y High Databases Available Hardware Load Balancing Oracle Business Continuity Microsoft Bandwidth Intel Firewalll LINUX AMD Solaris MS-SQL SUN High HPUX HP AIX Availability IBM On MySQL D i s a s t e r Hardware Messaging Services Storage DC Ready DC Consulting DC Audit
  • 60. 3rd World-class Tier- IV Datacenter Noida, Delhi
  • 61. We are growing at a rate of 50% YOY For the past 3 years * Estimated revenue FY 2013
  • 62. Fastest Featured in growing TOP 10 of the company in growth the growth category category
  • 63. 350 people strong and getting to 600 by end of FY ‘13
  • 64. 250 new clients added in FY’11
  • 65. 250 crores + Invested. Additional 120 crores committed in FY’12-13
  • 66. Poised to take- off to 90% growth in FY ‘12-13 * Estimated revenue FY 2013
  • 67. Our Approach We Strongly believe that adding value to customers is just not fundamental to us but also defines our very purpose Total Ownership
  • 68. This is what our clients say