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EMC SAN Overview
Business Impact of EMC SAN




© 2003 EMC Corporation. All rights reserved.   1
Networked Storage Technologies

                                                    SAN                  NAS                  CAS
                                                  Storage Area     Network-Attached      Content Addressed
                                                    Networks           Storage                Storage

                                               Fibre Channel      IP, Fibre Channel
 Type of Transport                             IP (emerging)      (*MPFS)                IP

                                                                                         Object,
 Type of Data                                  Block              File                   fixed content

                                               Deterministic      Multi-protocol         Longevity,
 Key Requirement                               performance        sharing                integrity assurance

                                                                  Software and product
                                               OLTP, data         development,           Content
 Typical Applications                          warehousing, ERP   file server            management
                                                                  consolidation

*MPFS (Multipath File System) is NAS request with SAN delivery (via Celerra HighRoad)



© 2003 EMC Corporation. All rights reserved.                                                                   2
SAN Benefits
  High availability and manageability
               – All servers access same storage
                                                             SAN
                                                           Storage Area
               – Simplified management                       Networks
               – Service for multiple platforms
                                                        Fibre Channel
  Application performance                              IP (emerging)
               – SAN provides a dedicated network
                                                        Block
               – DBMS / transaction processing
               – Fastest record access                  Deterministic
                                                        performance
  Fast scalability
               –    Hundreds of servers                 OLTP, data
               –    Hundreds of storage devices         warehousing, ERP
               –    Leverages existing infrastructure
               –    Overcomes distance limitations
  Better replication and recovery options
  Storage consolidation optimizes TCO
© 2003 EMC Corporation. All rights reserved.                               3
SAN Delivers Business Benefits
Reduce Costs                                    Storage consolidation
                                                Server consolidation
                                                Result: less resources to manage


Business Continuity                             Storage consolidation enables business continuity
                                                Consolidation reduces risks with multiple backup
                                                 devices with multiple points of control
                                                Consolidated data—managed, controlled, and
                                                 synchronized more efficiently

Business Flexibility                            Enable IT to easily manage growth
                                                More information moves faster
                                                Meet existing SLAs


Manageability                                   Centralize storage management and automate
                                                 control of devices
                                                Achieve storage management efficiencies
                                                Less people manage more

© 2003 EMC Corporation. All rights reserved.                                                         4
Typical Customer IT Issues

                                  Issue                 EMC SAN Solution
 Costs of information management               Consolidate storage and storage
 rising                                        management to lower TCO
                                               Balance server, storage, and SAN
 Increase applications response time
                                               workloads for optimal performance
 Decentralized storage is hard to              Increase storage utilization and simplify
 manage and hard to change                     management by pooling storage
                                               Centralized SAN-attached storage
 Need better information backup and
                                               simplifies data protection, backup, and
 disaster recovery process
                                               information recovery
                                               SAN infrastructures provide greatest
 Company mergers require data
                                               storage flexibility, wide interoperability,
 migration and high availability
                                               and sophisticated data migration and
 improvements
                                               availability options



© 2003 EMC Corporation. All rights reserved.                                                 5
EMC SAN Delivers Business Impact
Credit Card Company
 Problem: poor response time,                                         “Although we
      management difficulties, limited floor                           were previously
                                                                       a single vendor
      space; disaster recovery solution                                shop, we were
      needed                                                           impressed by
            – Large credit card company with over                      EMC’s solution
                                                                       because they
              1 million peak hours transactions     took the time to address all of our
              per day                               requirements. The sales team
            – Needed to consolidate and simplify    helped us with a TCO model and
              management                            we were quite impressed when we
                                                    engaged with local reference
            – Balancing online and batch            accounts. After implementing
              workloads                             phase one of the solution we
                                                    reduced our storage footprint by
 Business impact                                   50%, peak hour I/O response time
            – I/O response time decreased by 50%    decreased by 50% and our batch
                                                    processing production window
            – Batch processing time shortened by    shrunk by 30%. Phase two will
              30%                                   address DR.”
            – Storage footprint reduced by 50%       — VP IT Operations, Credit Card
                                                       Company
© 2003 EMC Corporation. All rights reserved.                                              6
EMC SAN Delivers Business Impact
University
 Problem: scalability, flexibility, and                                 “EMC offered a
      access                                                             complete
                                                       solution. The     sales team
            – PeopleSoft and e-mail applications                         focused on
              impacted by dynamic nature of large                        showing us how
              university environment                                     the whole thing
            – Decentralized environment made           worked together and demonstrated
              access to data difficult                 how we we adjust as required had
                                                       how we could plan for the future.
 Business impact                                      And, EMC was the only vendor to
                                                       guarantee the data migration.
            – Centralized solution with single point
                                                        — Director of Operations, University
              of management
            – Improved quality of service
            – Increased disk utilization




© 2003 EMC Corporation. All rights reserved.                                                   7
EMC SAN Migration Services Delivers Business Impact
Automobile Manufacturer
 Problem: application implementation                                  “EMC’s
                                                   Professional        Services
            – $300 million rollout six revenue-
                                                   delivered a         detailed
              related applications in an NT        migration plan      and timeline
              environment                          which eliminated downtime. Since
            – 650 NT servers backing up manually   our downtime costs can top
              to tape                              $500,000 per hour, this plan along
                                                   with EMC’s recommendation to use
 Business impact                                  mirroring was particularly
            – Quantifiable TCO—shared storage,     compelling. EMC’s software
                                                   functionality, service and support
              servers redeployed, TimeFinder
                                                   delivered a much higher value than
              shortened backup window              our incumbent vendor.”
            – Replaced JBOD with RAID               — IT Director, Automobile Manufacturer
            – Speedier time to market




© 2003 EMC Corporation. All rights reserved.                                                 8
EMC SAN Delivers Business Impact
Telecommunications Company
 Problem: consolidation and disaster                                     “EMC was the
      recovery                                                            only company
                                                                          to approach us
            – Telco merger required consolidation                         as a business
              of two IT infrastructures                                   consultant
            – Reliable SAN infrastructure required                        rather than just
              to provide uninterrupted service                            a vendor. EMC
                                                     recommended that we utilize our
            – Customer care and billing considered   existing infrastructure and
              financial life line                    enhance it to meet our goals. As a
 Business impact                                    result we shorted our billing cycle
                                                     from 14 days for 5 million users to
            – Shortened billing cycle for more       7 days for 9 million users—an
              users                                  improvement of 290%. EMC also
            – Utilized existing infrastructure       helped us to easily mirror our
                                                     critical billing and customer care
                                                     data 61 km over Fibre Channel”
                                                      — CIO, Telco Company



© 2003 EMC Corporation. All rights reserved.                                                 9
Connectrix Family Offers Choice
Enterprise Directors and Switches

 Right scale                                  Connectrix Directors

 Right functionality
 Proven interoperability
 EMC support                                  ED-12000B    ED-140M       MDS 9509

                                               Connectrix Switches


                                                  DS-32B2              DS-32M2


                                                  DS-16B2              DS-24M2


                                                  DS-8B2              MDS 9216
© 2003 EMC Corporation. All rights reserved.                                         10
Guaranteed Interoperability

 EMC ensures all SAN components
      work together
 System level qualifications
           – Fibre Channel switches and
             directors, hosts and operating
             systems, HBAs, storage, clustering
                                                                         IBM
             software, applications, backup, etc.
 Cooperative support agreements                    WindowsUNIX Novell         Sequent ICL Unisys
                                                                      Fibre
 EMC Support Matrix published                                       Channel
      monthly on emc.com and Powerlink               Sun HP    IBM              Bull Stratus SGI

 EMC maintains documented best
      practices in wide range of areas:                       Siemens DG NCR NEC
           – Data migrations, storage
             consolidations, building and
             managing Internet data centers, etc.


© 2003 EMC Corporation. All rights reserved.                                                        11
Centralized Management

 Single dashboard
 Centralized control
 Remote management
 Framework
      integration
 Multi-vendor support




                                               EMC ControlCenter Console




© 2003 EMC Corporation. All rights reserved.                               12
EMC SAN Services

 Custom or “a la carte” offerings
 Business focus
            –    Assess
            –    Design
            –    Implement
            –    Train                         Making it work
            –    Service
                                                  for you
            –    Support
 7,800+ professionals are
      measured by one criteria—
      your complete satisfaction




© 2003 EMC Corporation. All rights reserved.                    13
Why EMC for SAN?

 Storage networking experience
 Extensive choice
            – Directors and switches
 Guaranteed interoperability
 Centralized management
 Industry-leading Customer
      Service




© 2003 EMC Corporation. All rights reserved.   14
© 2003 EMC Corporation. All rights reserved.   15
What Is a Storage Area Network (SAN)?
                         …A dedicated network carrying storage traffic




                                                  IP                    Fibre Channel
                                               NETWORK                    NETWORK


                                                 LAN                        SAN
                                               Switches                   Switches
                                                                          Directors


 Users / Application                                  Servers / Applications          Storage / Application
      Clients                                                                                Data

© 2003 EMC Corporation. All rights reserved.                                                                  16

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Emc san-overview-presentation

  • 1. EMC SAN Overview Business Impact of EMC SAN © 2003 EMC Corporation. All rights reserved. 1
  • 2. Networked Storage Technologies SAN NAS CAS Storage Area Network-Attached Content Addressed Networks Storage Storage Fibre Channel IP, Fibre Channel Type of Transport IP (emerging) (*MPFS) IP Object, Type of Data Block File fixed content Deterministic Multi-protocol Longevity, Key Requirement performance sharing integrity assurance Software and product OLTP, data development, Content Typical Applications warehousing, ERP file server management consolidation *MPFS (Multipath File System) is NAS request with SAN delivery (via Celerra HighRoad) © 2003 EMC Corporation. All rights reserved. 2
  • 3. SAN Benefits  High availability and manageability – All servers access same storage SAN Storage Area – Simplified management Networks – Service for multiple platforms Fibre Channel  Application performance IP (emerging) – SAN provides a dedicated network Block – DBMS / transaction processing – Fastest record access Deterministic performance  Fast scalability – Hundreds of servers OLTP, data – Hundreds of storage devices warehousing, ERP – Leverages existing infrastructure – Overcomes distance limitations  Better replication and recovery options  Storage consolidation optimizes TCO © 2003 EMC Corporation. All rights reserved. 3
  • 4. SAN Delivers Business Benefits Reduce Costs  Storage consolidation  Server consolidation  Result: less resources to manage Business Continuity  Storage consolidation enables business continuity  Consolidation reduces risks with multiple backup devices with multiple points of control  Consolidated data—managed, controlled, and synchronized more efficiently Business Flexibility  Enable IT to easily manage growth  More information moves faster  Meet existing SLAs Manageability  Centralize storage management and automate control of devices  Achieve storage management efficiencies  Less people manage more © 2003 EMC Corporation. All rights reserved. 4
  • 5. Typical Customer IT Issues Issue EMC SAN Solution Costs of information management Consolidate storage and storage rising management to lower TCO Balance server, storage, and SAN Increase applications response time workloads for optimal performance Decentralized storage is hard to Increase storage utilization and simplify manage and hard to change management by pooling storage Centralized SAN-attached storage Need better information backup and simplifies data protection, backup, and disaster recovery process information recovery SAN infrastructures provide greatest Company mergers require data storage flexibility, wide interoperability, migration and high availability and sophisticated data migration and improvements availability options © 2003 EMC Corporation. All rights reserved. 5
  • 6. EMC SAN Delivers Business Impact Credit Card Company  Problem: poor response time, “Although we management difficulties, limited floor were previously a single vendor space; disaster recovery solution shop, we were needed impressed by – Large credit card company with over EMC’s solution because they 1 million peak hours transactions took the time to address all of our per day requirements. The sales team – Needed to consolidate and simplify helped us with a TCO model and management we were quite impressed when we engaged with local reference – Balancing online and batch accounts. After implementing workloads phase one of the solution we reduced our storage footprint by  Business impact 50%, peak hour I/O response time – I/O response time decreased by 50% decreased by 50% and our batch processing production window – Batch processing time shortened by shrunk by 30%. Phase two will 30% address DR.” – Storage footprint reduced by 50% — VP IT Operations, Credit Card Company © 2003 EMC Corporation. All rights reserved. 6
  • 7. EMC SAN Delivers Business Impact University  Problem: scalability, flexibility, and “EMC offered a access complete solution. The sales team – PeopleSoft and e-mail applications focused on impacted by dynamic nature of large showing us how university environment the whole thing – Decentralized environment made worked together and demonstrated access to data difficult how we we adjust as required had how we could plan for the future.  Business impact And, EMC was the only vendor to guarantee the data migration. – Centralized solution with single point — Director of Operations, University of management – Improved quality of service – Increased disk utilization © 2003 EMC Corporation. All rights reserved. 7
  • 8. EMC SAN Migration Services Delivers Business Impact Automobile Manufacturer  Problem: application implementation “EMC’s Professional Services – $300 million rollout six revenue- delivered a detailed related applications in an NT migration plan and timeline environment which eliminated downtime. Since – 650 NT servers backing up manually our downtime costs can top to tape $500,000 per hour, this plan along with EMC’s recommendation to use  Business impact mirroring was particularly – Quantifiable TCO—shared storage, compelling. EMC’s software functionality, service and support servers redeployed, TimeFinder delivered a much higher value than shortened backup window our incumbent vendor.” – Replaced JBOD with RAID — IT Director, Automobile Manufacturer – Speedier time to market © 2003 EMC Corporation. All rights reserved. 8
  • 9. EMC SAN Delivers Business Impact Telecommunications Company  Problem: consolidation and disaster “EMC was the recovery only company to approach us – Telco merger required consolidation as a business of two IT infrastructures consultant – Reliable SAN infrastructure required rather than just to provide uninterrupted service a vendor. EMC recommended that we utilize our – Customer care and billing considered existing infrastructure and financial life line enhance it to meet our goals. As a  Business impact result we shorted our billing cycle from 14 days for 5 million users to – Shortened billing cycle for more 7 days for 9 million users—an users improvement of 290%. EMC also – Utilized existing infrastructure helped us to easily mirror our critical billing and customer care data 61 km over Fibre Channel” — CIO, Telco Company © 2003 EMC Corporation. All rights reserved. 9
  • 10. Connectrix Family Offers Choice Enterprise Directors and Switches  Right scale Connectrix Directors  Right functionality  Proven interoperability  EMC support ED-12000B ED-140M MDS 9509 Connectrix Switches DS-32B2 DS-32M2 DS-16B2 DS-24M2 DS-8B2 MDS 9216 © 2003 EMC Corporation. All rights reserved. 10
  • 11. Guaranteed Interoperability  EMC ensures all SAN components work together  System level qualifications – Fibre Channel switches and directors, hosts and operating systems, HBAs, storage, clustering IBM software, applications, backup, etc.  Cooperative support agreements WindowsUNIX Novell Sequent ICL Unisys Fibre  EMC Support Matrix published Channel monthly on emc.com and Powerlink Sun HP IBM Bull Stratus SGI  EMC maintains documented best practices in wide range of areas: Siemens DG NCR NEC – Data migrations, storage consolidations, building and managing Internet data centers, etc. © 2003 EMC Corporation. All rights reserved. 11
  • 12. Centralized Management  Single dashboard  Centralized control  Remote management  Framework integration  Multi-vendor support EMC ControlCenter Console © 2003 EMC Corporation. All rights reserved. 12
  • 13. EMC SAN Services  Custom or “a la carte” offerings  Business focus – Assess – Design – Implement – Train Making it work – Service for you – Support  7,800+ professionals are measured by one criteria— your complete satisfaction © 2003 EMC Corporation. All rights reserved. 13
  • 14. Why EMC for SAN?  Storage networking experience  Extensive choice – Directors and switches  Guaranteed interoperability  Centralized management  Industry-leading Customer Service © 2003 EMC Corporation. All rights reserved. 14
  • 15. © 2003 EMC Corporation. All rights reserved. 15
  • 16. What Is a Storage Area Network (SAN)? …A dedicated network carrying storage traffic IP Fibre Channel NETWORK NETWORK LAN SAN Switches Switches Directors Users / Application Servers / Applications Storage / Application Clients Data © 2003 EMC Corporation. All rights reserved. 16