Cloud Infrastructure and Services (CIS) - Webinar

Editor's Notes

• #3: With 50,000 people in 83 countries, EMC is securing a powerful global presence.
• #24: IT infrastructure develops ‘service offeringsEssential placed into catalogMade available as services w/ policies and implicit infrApplication managers reach into self service portalSelect from these to provision BU applicationPerformance is monitored against service policiesDepartments charge based on service level and usageEssentially, internal IT looks like a SP!
• #25: Cloud Computing can be classified into three deployment models: private, public, and hybrid. These models provide a basis for how Cloud infrastructures are constructed and consumed. In a Public Cloud, IT resources are made available to the general public or organizations and are owned by the Cloud service provider. The Cloud services are accessible to everyone via standard Internet connections. In a public Cloud, a service provider makes IT resources, such as applications, storage capacity, or server compute cycles, available to any consumer. This model can be thought of as an “on-demand” and as a “pay-as-you-go” environment, where there are no on-site infrastructure or management requirements. However, for organizations, these benefits come with certain risks: no control over the resources in the cloud, the security of confidential data, network performance issues, and interoperability. Popular examples of public clouds include Amazon’s Elastic Compute Cloud (EC2), Google Apps, and Salesforce.com.
• #26: In a private Cloud, the Cloud infrastructure is operated solely for one organization and is not shared with other organizations. This Cloud model offers the greatest level of security and control. There are two variations to a private Cloud: On-premise Private Cloud: On-premise private Clouds, also known as internal Clouds, are hosted by an organization within their own data centers. This model provides a more standardized process and protection, but is limited in terms of size and scalability. Organizations would also need to incur the capital and operational costs for the physical resources. This is best suited for applications which require complete control and configurability of the infrastructure and security. Externally-hosted Private Cloud: This type of private Cloud is hosted externally with a Cloud provider, where the provider facilitates an exclusive Cloud environment for a specific organization with full guarantee of privacy or confidentiality. This is best suited for organizations that do not prefer a public Cloud due to data privacy/security concerns. Like a public Cloud, a private Cloud also enables provisioning an automated service request rather than a manual task processed by IT. In on-premise private Cloud, organizations will have to run their own hardware, storage, networking, hypervisor, and Cloud software. Many enterprises, including EMC, Cisco, IBM, Microsoft, Oracle, and VMware, now offer Cloud platforms and services to build and manage a private Cloud.
• #27: In hybrid Cloud environment, the organization consumes resources from both private and public Clouds. The ability to augment a private Cloud with the resources of a public Cloud can be utilized to maintain service levels in the face of rapid workload fluctuations. Organizations use their computing resources on a private Cloud for normal usage, but access the public Cloud for high/peak load requirements. This ensures that a sudden increase in computing requirement is handled gracefully. For example, an organization might use a public Cloud service, such as Amazon Simple Storage Service (Amazon S3), for archiving data, but continues to maintain in-house storage for operational customer data. Ideally, the hybrid approach allows a business to take advantage of the scalability and cost-effectiveness that a public Cloud Computing environment offers without exposing mission-critical applications and data to third-party vulnerabilities.
• #28: The Cloud infrastructure is shared by several organizations and supports a specific community that has shared concerns (e.g., mission, security requirements, policy, and compliance considerations). An example where a community Cloud could be useful is in a state government setting.  If various agencies within the state government operate under similar guidelines, they could all share the same infrastructure and spread the cost among themselves. A community Cloud may be managed by the organizations or by a third party. With the costs spread over to fewer users than a public cloud, this option is more expensive but may offer a higher level of privacy, security, and/or policy compliance. The community Cloud offers organizations access to a vast pool of resources than that in the private Cloud.
• #29: Consider a scenario where an organization wants to run its business-critical applications using 1000 servers to meet the desired service levels. They have two options to consider: the first option is to set up an on-site infrastructure for running 1000 servers and the second one is to hire 1000 instances of servers on an Amazon EC2 Cloud. Let us consider various cost components involved in both these options:In the first option, to set up an on-site infrastructure, the organization would require capital investment for purchasing server, storage, and network hardware, together with additional expenses for hardware maintenance, licensing OSs, power and cooling options, building data center infrastructure, administrative costs, and data transfer. In contrast to that, the second option involves only two cost components: the major cost on instance usage and a minor cost on data transfer. The diagram displayed on this slide—sourced from Amazon.com—shows that the first option incurs 10 times more TCO, compared to the second option. This clearly illustrates the economic benefit of Cloud, compared to an on-site infrastructure.
• #30: Explosion in types of data<CLICK>Not just types but size: New digital universe study by IDC, Information will grow 50x before 2021BELOW ARE NOTES ONLY, NOT FOR MONITOR:We see that the sources of data are expanding, and it’s not just the types of data, but the size of this data. Data will grow 50X in the next 10 years super Moore’s Law in growth rate of data.
• #31: BELOW ARE NOTES ONLY, NOT FOR MONITOR:Big Data is literally changing the world. Let’s take a look at a few examples of what we mean by this….
• #36: IDC has tracked this “Big Data” challenge across all major industries and the enterprise… media and entertainment, web2.0, cloud, engineering, Oil & Gas just to name a few… In 2009 for the first time 50% of all storage capacity sold was for file-based data equaling that for block-based data or SAN. More importantly, by 2012 80% of all storage capacity sold will be for file-based data. This spells out a tremendous sales opportunity for EMC with Isilon as the solution to deliver on it.In terms of customers storage spend, in 2012, customers for the first time will spend more file based storage than block based storage.
• #40: In the following slides, we will explore an example of how the digital universe can change a customer’s shopping experience by leveraging structured and unstructured data with public sources.
• #41: This is EMC’s head of marketing, Jeremy Burton. As a smart phone user who has opted into having his exact location shared with his grocery store, Jeremy receives a tweet with the following message: “Welcome back to Star Grocers Jeremy! Today is British Day. We have specials on all items from the U.K.”
• #42: When Jeremy enters the store, the store knows where he is and what aisle he is in. From collected structured data, they know what he has bought in the past and what his preferences are. As opposed to having to clip a coupon, the store can use positioning and public-sourced information from their own database to digitally send Jeremy a coupon for his favorite biscuit, Hobnobs.
• #43: Because they know that he’s in the salty snacks aisle, the store pushes another coupon on Jeremy, this time for Lays chips. Jeremy buys three bags of Lays and gets a fourth for free.
• #44: The store anticipates that, with salty snacks, Jeremy will want something to drink with his Lay chips. They send him a coupon for beer.
• #45: Finally, the store figures that if Jeremy plans on drinking all that beer, he might need painkillers too.This is a whole new shopping experience, the retailing and advertising of the future.