Clustering strategy (1)
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The document discusses several proposals for clustering strategy for Czech Republic LCs in 2010. Proposal 1 suggests short-term clusters based on performance and membership for 2010 only. Proposal 2 clusters LCs based on issues like growth, decreasing performance, or membership focus. Proposal 3 takes a long-term approach clustering LCs based on city relevance and results. No proposal was selected and additional options were discussed.
Clustering strategy (1)
- 1. Clustering Strategy Czech Republic 2010 Meeting with MC
- 2. Facts Objectives • Knowledge about clustering • Presentation of the options for • We decided to have this our clustering strategy strategy in our plan • Define witch is the proposal • Focus of the clusters: that is more align with our MC ▫ X+L priorities ▫ TD + X • Analyze the processes that are ▫ X going to be align with the clusters • Questions and Answers about the process
- 3. Proposal 1. Performance – Membership • Pro: • Contra: ▫ Short term clusters (one year) ▫ We will need to think again ▫ Enable the entities in the about the clusters the next 2010 year ▫ 3 clusters + extensions ▫ Can change in a big way the ▫ Clear competition between performance of the LCs los clusters ▫ Is really simple, we don’t are ▫ Customized TM processes in taking into account the the LCs market ▫ Push the coach to: High Performance Creating Capacity Starting the Growth Russia- Colombia
- 4. Proposal 3. Cities Relevance – Results • Pro: • Contra: ▫ Long term strategy ▫ Minimum opportunities for ▫ We will take advantage for small LCs? the external environment ▫ No competition for growth ▫ Our strategy is going to be just because mindset base in the connection with ▫ Do we really need to have a the city long term strategy in ▫ Bigger use of the 3rd clusters? sector, Government ▫ Can be irrelevant this ▫ Bigger opportunities in segmentation? Bigger LCs ▫ Pilsen?
- 5. Proposal 2. Based on issues • Pro: • Contra: ▫ We will generate culture to ▫ Our support is just base on move forward the stuck LCs issues? ▫ We will challenge them base ▫ How we are going to support on percentage no numbers them in exchange if we are ▫ 3 Clusters: focus in their issues? Growing LC ▫ Is a 6 months strategy, so we Decreasing Performance will need to revaluate the Membership Focus clusters again ▫ Using strategies to overcome ▫ The support the same cluster the current issue needs is different ▫ Short term results and strategies
- 7. Proposal A. Results- X pipeline • Pro: • Contra: ▫ Will be based in the current ▫ We will need to think again reality of the LCs about the clusters the next ▫ We will take advantage of Q3 semester and Q4 for the incoming term ▫ Can change in a big way the ▫ Customized support to use performance of the LCs what we have in the platform ▫ Is really simple the for exchange proposal, we don’t are taking ▫ 3 clusters + Extentions into account the market ▫ Just 2 LCs in the performance cluster Russia
- 8. Proposal B. Size of the LCs (# Members) – Results • Pros: • Contra: ▫ Long term strategy ▫ LCs in the cluster can stop ▫ 3 clusters + expansions the growth of others? ▫ Membership focus to enable ▫ Do we really need to have a exchange long term strategy in ▫ Every person counts in our clusters? structures ▫ Just 2 LC in the big ▫ Focus in membership performance cluster efficiency South Cone – Brasil
- 9. Proposal C. Based on goals for 2010 • Pro: • Contra: ▫ We are basing this cluster ▫ We knows who is going to be strategy in the goals the best LC . ▫ We will track their results and ▫ Praha is going to be in one based our strategies on the cluster alone numbers ▫ 5 LCs in the same cluster with different realities, no customized support for them. ▫ Which is the type of culture that we want to create?