Session 4: Cluster Organisation Development
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This document discusses a series of events related to cluster analysis and development. It provides details on four sessions to be held from September 28-29, 2015 in Cork, Ireland, focusing on cluster analysis in academia and industry, building economic growth through clusters from a policy perspective, and cluster organization development. It also lists the program sponsors and venue locations for each session.
Session 4: Cluster Organisation Development
- 1. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 http://www.cit.ie Monday 28th and Tuesday 29th of September 2015 Proudly Sponsored by: Faculty of Business and Humanities & Cork County Council As featured in: Programme: • Session 1: Cluster Analysis - Academia. Monday 28th 2:30 to 4:30pm Venue: Seminar Room, CIT. • Session 2: Building International Collaborations - Industry. Monday 28th 6:00 to 7:30pm Venue: County Hall Council Chamber. • Session 3: Building Economic Growth Through Clusters - Policy. Tuesday 29th 10:00 to 12:00pm Venue: CIT Council Chambers. • Session 4: Cluster Organisation Development. Tuesday 29th 2:30 to 4:30pm Venue: Seminar Room, CIT.
- 2. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 www.be-wiser.eu Cluster Organisations Role What is the Key Ingredient of a Successful Cluster?
- 3. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 www.be-wiser.eu How to Understand Clusters Clusters don’t need to be the next Silicon Valley to innovate and grow, they just need to understand, how they function, their members and how to build on their strengths & develop their weaknesses. V-LINC is an expert methodology and software application which informs and develops policy recommendations through mapping, visualising and analysing the strength of key relationships within Cluster Ecosystems. V-LINC can be applied to any industry sector.
- 4. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 www.be-wiser.eu Tamara Högler Head of Innovations and International Affairs CyberForum e.V. Karlsruhe, Germany. CyberForum is a cluster which connects more than 1000 firms from the high-tech and IT sector in Karlsruhe’s Technology Region. Their membership includes start-up and software companies to seasoned international IT suppliers. CyberForum brings its members together whilst acting as an intermediary to support their development through connecting them with R&D competence, business contacts, and career development and training opportunities. hoegler@cyberforum.de @CyberForum Joan Martí Estévez Director of Cluster Development ACCIÓ (Catalan Agency for Competitiveness) Barcelona, Catalonia. ACCIÓ is the Government agency responsible for the competitiveness of industry in Catalonia. ACCIÓ specialises in promoting innovation and internationalization and has a network of 31 offices worldwide. ACCIÓ has over 20 years of experience and knowledge in supporting developing programs and services for clusters to support the development of Catalan firms. ACCIÓ is attached to the Department of Enterprise and Employment of the Generalitat of Catalonia. jomarti@gencat.cat @JMartiClusters Cluster Manager Presenters
- 5. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 http://www.cit.ie Running order for Session 4: Cluster Organisation Development Thursday 10th of September 2015 13:00 – 14:00 www.cit.ie/vlinc Tuesday 29th 2:30 to 4:30pm Venue: Seminar Room, Melbourne Building, CIT. Opening of Session by Mr Brian McGrath, Head of School of Business, CIT. Tamara Högler (CyberForum) & Joan Martí Estévez (ACCIÓ) will discuss the following themes: • Development paths of clusters (cluster organisation). • Cluster Organisation Financing Structures – Providing value for Members. • Building productive links with State Agencies and Government Departments. • Identifying and developing common interest in projects amongst Cluster members. Q&A
- 6. Governance. Cluster Organizations Cork, 29th September 2015
- 7. CLUSTERS IN THE WORLD 2001199719921980 Regions and countries with initiatives based on cluster development •+ •- Emilia- Romagna Toscana .... Basque Country Scotland Arizona Catalonia Massachusetts New Zealand Costa Rica California .... Sweden Turkey Lithuania Austria Jordanian México South Africa .... France Estonia Denmark Slovenia UK Minas Gerais ... 1990 2003 Aprox. More than 3.000 initiatives in different countries and regions (*) 2005 Pakistan Kazakhstan Poland …. 2015 (*) Estimation from TCI,European Cluster Observatory 2011 Catalonia: a pioneer country
- 8. Cluster (“wild cluster”) “Clusters are geographic concentrations of interconnected companies, specialized suppliers, service providers, firms in related industries, and associated institutions in particular fields that compete but also cooperate” Michael E. Porter Footwear industry Raw materials (recolectors) Leather tanners Fontanellasi Marti Vidal Bosch Curtidos Badia Apparel industry Goes SA Torras SA (...) Chemical products Cleaning and tanning Adovinbe Warehouse Buyers Associations Unió d’adobadors CEC-FECUR Gremi de Blanquers Technological Centres AIICA S L A U G H T E R H O U S E S Other end-users Cluster initiative “Cluster initiatives are organised efforts to increase the growth and competitiveness of clusters within a region, involving cluster firms, government and/or the research community” Örjan Sölvell, Göran Lindqvist & Christian Ketels in The Cluster Initiative Greenbook (2003). Mapping Analysis Implementation Institutionalization Mentoring Monitoring Evaluation Cluster association Cluster organizations are entities that are managing and representing a cluster initiative. A cluster organization does not necessarily have members, but it provides services to the cluster initiative participants. A cluster association is a not for profit legally formed entity gathering businesses and other stakeholders involved in cluster initiatives
- 9. uniqueness
- 10. Strategic Change Process Month 0 Month 4 Competitive analysis Strategic Analysis Definition main characteristics of the sector Strategic analysis (competitive strengths) Environment analysis Business tendencies at global level Suggested actions for companies Suggested actions for Government Cluster monitoring Publicpresentation Action plan Companies’ Strategic change Technological change Executive training Internationalization Benchmarking Strategic Dive Tailored actions Cluster Methodology Month 16 1 Understanding the business 2 Changing the strategy in the right direction Set up cluster association 3 Stablishing governance Hiring Cluster manager 4 Guarantying sustainability Governance Month 20 Analysis Udate after 4 years
- 11. Retailers Contract Manufacturing Operator Eleectrosthetic equipment Secents Providers Cosmetics and perfumes Knowledge centers Consulting and Certification Cluster: Ecosystem
- 12. 3. Working with small groups with leaders sharing the same vision But, how do we cooperate? 1. Creating Trust 2. Developing transformational projects based on the strategic challenges 4. Searching for your own profitability but also “sweating the t-shirt” for others Cooperation is a “muscle” which develops exercising
- 13. MONEY FOR COFFEE
- 14. The ambidextrous cluster: Explore vs exploit
- 15. The future will be hybrid Optics cluster Health tecnologies cluster Advanced materials Cluster Fashion Cluster Agricultural machinery Cluster ICT cluster
- 16. SHORT TERM LONG TERM PRIVATE LEADERSHIP IS ESSENTIAL HIGH PRIORITY LOW PRIORITY •Sourcing in China •Marketing China •Support to companies’ strategic change • Tablet’s Promotion •Connect •Support to tax reliefs •EU Brand •LEGO •Logistics in Morocco •Promotion of retail •Research in ICT •manufacturing centers •OUTLET •Training •Brand marketing •Simulation tools •New products T.I No projects without private leadership
- 17. Cluster Governance “Classical” Business Association Cluster Association Statistical code Controlled by the big ones Value chain Lead by the active ones Vertical: Presidentialist Horizontal:Coleadership by projects Lobby To foster strategic projects Manager Cluster manager “Tractor” Board“Institutional” Board Immobilist Vision Adaptive Vision Associated members Strategic Board Cluster Manager
- 18. Font:The Cluster Initiative Greenbook
- 19. Cluster Governance Snowball of credibility
- 20. Cluster board - Shared values - Small teams (9-13) - Strategy definition - Support to cluster manager - Focus on well defined projects - Shared leadership: horizontal organization First people, then strategy
- 21. TECHNOLOGICAL CENTERS RAW MATERIALS INKS PRINTERS FILM AUXILIARY MACHINERY PACKAGING MACHINERY PROCESS AUTOMATION PACK ENS USER A diverse and cross-sectorial board facilitates open innovation
- 22. Leadership
- 23. Cluster chairman:the good and the bad
- 24. Cluster leaders Believers (25-30%) Followers (50%) Hidden (20 – 25%) Change agents, break conventional wisdom, team players, spread the word. Board membres. They participate in some cluster activities They show up when they’re through difficultues Source: David García, Cluster Manager Fashion Textile
- 25. The cluster is not Top-Secret
- 26. Matching with pre-existing sectorial organizations Less budget on fairs, but more on linkedin (retail meeting point:leaders on retail, fashion all over the world, affiliation programs)
- 27. The power of cluster managers
- 28. Cluster manager: T-shaped talent Strategic vision Communication skills Project management Match maker Optimistic Passionate Intercluster promoter Sectorial Expertise
- 29. Ignasi, Strategist David, Psychologist Sergio, EntrepreneurEnric, Networker
- 31. We have some scars from where we’ve been: sharing failures
- 32. Israel 2013Boston 2012 Silicon Valley 2014 Team building Inspiration from an advanced ecosystem International connections Training in an international context Québec 2015 International Mission of Catalan Cluster Managers
- 33. Takeaways • Cluster Organization is a means to increase companies’ competitiveness, never the goal • Cluster organizations should differ from preexisting business associations • Cluster members should be salmons, not the “usual suspects”. The board is not about the biggest ones is about the most active ones. • A medium sized board team is required: 9-13 • CEOs from companies should be the majority + leaders from support institutions (research organizations, Universities, design centers, depending on the cluster value chain) • Time is the main resource needed • The global agenda should be on the lead not every member’s agenda • It’s better there’s somebody missing than somebody left over • Regular meetings are required (once a month the 1st year)
- 34. Catalonia: A Holistic Cluster Ecosystem 1.200 active companies in 30 clusters Pro-clusters Government since 1993 Business Schools (IESE,ESADE) training Cluster Professionals TCI Headquarters Some world-leading Cluster Consultants
- 35. Go raibh maith agat! Joan Martí Estévez Director Cluster Development Division jomarti@gencat.cat Twitter:@JMartiClusters LinkedIN: http://es.linkedin.com/pub/joan-martí- estévez/10/433/34b
- 36. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 Session 4 Cluster Organisation Development Tamara Högler, Head of Innovations and International Affairs, CyberForum e.V. Cork, 29.09.2015
- 37. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 www.be-wiser.eu Technology Region Karlsruhe • Established 1987 as regional action group, called „TechnologyRegion“ • Comprises one regional federation, ten cities, and four counties • Acting together in order to optimise cooperation between economy, science, culture, and regional public administration • > 1.25m citizens • > 70,000 companies • > 450,000 employees • Competence emphases of research and industry: • ICT, nanotechnology, microsystems technology, mechatronics • Chemical technologies and material engineering • Robotics, process and production technologies • Automotive engineering, energy technologies • Environmental and biotechnologies • Process engineering, medical technology • Specific strength in B2B-Business and IT operating industries 37
- 38. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 www.be-wiser.eu Karlsruhe – A Medium-Sized City with Huge Opportunities • Karlsruhe is a European ICT Hub (4th place among > 1,000 regions, only Munich, London and Paris ahead) • Karlsruhe is a German ICT stronghold and participant of the German Software-Cluster • 99% SMEs, but also large companies (SAP, Siemens, Bosch, United Internet, …) • Many Hidden Champions (e.g. security, logistics, traffic management) • Many companies and research facilities are involved in the top cluster „Electric Mobility South- West“ • Outstanding research facilities • Karlsruhe Institute of Technology (largest German research facility) • FZI Research Centre for Information Technologies • 3 Fraunhofer institutes • Many citizens are tech- and media-savvy • 13 of 100 citizens possess an own domain (2nd place in Germany after Munich) • 12 of 100 citizens use cloud applications (top position in Germany) • Largest regional German ICT cluster => CyberForum
- 39. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 www.be-wiser.eu Cyberforum … Who we are & what we do 1997 Inception 1000 IT Start Ups 4000 New Employees >1000 Members 23.000 Staff 600 Trainees 33 Employees 2015 Today Multiple Certifications* as one of the best IT- clusters in Europe! 1
- 40. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 www.be-wiser.eu Founded in 1997: „Network of Founders“ Development paths of clusters Stages of development I 10/5/2015P. 40
- 41. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 www.be-wiser.eu 2004: Affiliate Programme starts „Business Angels“ Founded in 1997: „Network of Founders“ Stages of development II 10/5/2015P. 41
- 42. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 www.be-wiser.eu 2006: From „Network of Founders“ to a „Network of High-Tech Companies“ Founded in 1997: „Network of Founders“ 2004: Affiliate Programme starts Stages of development III 10/5/2015P. 42
- 43. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 www.be-wiser.eu Knowledge Transfer. Networks. Moderated Platforms. 2010: „Network of High-Tech Companies“ and „Cluster of Excellence“ Founded in 1997: „Network of Founders“ 2004: Affiliate Programme starts 2006: From „Network of Founders“ to a „Network of High-Tech Companies“ Stages of development IV 10/5/2015P. 43
- 44. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 Time bar Foundation 100 members 0.5 FTE 1997 2000 500 members 1st Business Angel Event 2.4 FTE 2006 1st EU-project 2.4 FTE 2010 Software- Cluster 16 FTE Vision & Mission CyberLab 1,000 members 25 FTE New management structure Foundation of affiliated company Smart BusinessIT 23 FTE 1st Cyber Congress 1998 2007 1st Catch- the-Job Business- Angel network 4.4 FTE CEO, Event- Manager 2011 2013 Strategy change Elan 1,050 members 29 FTE BA-Network: 41 members and over 100 guests 2015
- 45. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 Our vision: Connect.Combine.Cooperate. h
- 46. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 Vision HighTech.Entrepreneur.Network. in the TechnologyRegion Karlsruhe: „We are engine and competence centre for a internationally attractive ICT location“ We support… … the whole company lifecycle Idea Foundation Early Growing Growing Maturity 05/10/201 5 46
- 47. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 Cluster Organisation Financing Structures & Providing Value for Members Why are we able to offer our services? 1. We know what our members need (surveys, interviews, direct requests…) 2. We try to find appropriate funding opportunities (local, regional, national, European level) – Very tight contact to City of Karlsruhe, Ministries of Baden-Wuerttemberg, Ministries of the Federal Republic of Germany 3. We develop services during funded projects 4. We evaluate their sustainability in terms of economics & members´ needs – If business model economically stable: New chargeable service – If business model economically weak (but service needed): New funding opportunities or service paid by membership fees • In fact: appr. 80% of budget funded, 20% by other „incomes“ (membership fees, donations…) • To be honest: Quite risky!!!
- 48. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 Funding opportunities 1. Local level: City of Karlsruhe (regular funding, project-based subcontracting) 2. Regional / state level: Ministry of Economics, Ministry for Research & Education – Sometimes „only“ convincing necessary, sometimes „regular“ applications 3. Baden-Wuerttemberg international: – Different funding schemes for clusters (e.g. financial support for attendance of delegation tours, up to 3.000€ / trip; 10.000€ for business delegation tours (CF + some members), fundings for hosting foreign delegations 4. National level: Federal Ministries have different kinds of calls (BMBF, BMWi) – Regular applications, e.g. OpenIT, FinishIT 5. European level: – Horizon 2020, Innosup, Interreg, …. As non-profit: Mostly 100% funding (Interreg: less…) No „state / federal support“, almost every single Cent has to be earned! Yearly turnover: appr. 2 Mio
- 49. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 CyberForum 2.0 • Founding of CyberForum Service GmbH in 2012 • Objective: Keep non-profit status of CyberForum e.V., generate „real“ profit by offering also services that do not match to the „association statutes“. 100% subsidiary to • Charged services for all other purposes • National & international funded projects -> as supplier CyberForum e.V. CyberForum Service GmbH • Services „for free“ • Charged services for educational purpose • National & international funded projects
- 50. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 www.be-wiser.eu Building Productive Links with State Agencies and Government Departments National level: • Tight cooperation with Economic Development Department • CyberForum CEO is on of the Karlsruhe councillors • Cooperation with CCIs in the region (events, new educational program for college dropouts) • Lobbying and cooperating with Ministries on state level (step by step expanding our visibility and presence at national level) • One of the coordination sites for Europe´s largest software cluster „Emergent software for the digital enterprise“ • BITMi: Association for IT in SMEs • Smart BusinessIT: Initiative funded by state Baden-Württemberg, connecting regional clusters, acting as “project executing organisation” International level: • Business Roaming Agreement (BRA): 67 clusters and similar initiatives linked – worldwide! • MCCIA in Poona • Economic Development Department has an office for internationalisation activities in Poona 50
- 51. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 Identifying and Developing Common Interest in Projcets Amongst Cluster Members: Our Digital Transformation Eco-system Cyber Forum Software Cluster TRK Electro Mobility SW SIG KAITSi SIG MCC AEN EDD SCKA FZI KIT DICE FHI SmBIT BW con BMWi BITMi BW IHK MFG Cyber Lab HoLL
- 52. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 www.be-wiser.eu Benefits for our members • Services for the whole company lifecycle at first-hand • Connected to many other clusters & institutions -> „network of networks“ - > additional services, interlinkage of experience • 18 years of experience • Networking events • new business opportunities • knowledge transfer • Visibility! PR! Lobbying! National & international!
- 53. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907 Tamara Högler Head of Innovations and International Affairs Email: hoegler@cyberforum.de Thank you for your attention!