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Apps ideas, delivered!
Who we are?
•   Carlos G. Mercado, founder is an experienced Internet/Mobile Architect
    and Entrepreneur who has more than 15 years running internet/technologies
    business at the P.R./USA market. On his career he has achieved:
     –   Management:
          •   Centennial of PR Operation Direct – Oversees PR, USVI and Miami Operations
          •   NeXellence CTO – Oversees PR and DR operations and Development.
          •   GFR Media/El Nuevo Dia/ APEX VP Product Development – Overseas ElNuevoDia.com &
              PrimeraHora.com Product Development with a staff over 30 developers including PR, Mexico,
              Uruguay, Dominican Republic, Los Angeles Teams.
     –   Market Place:
          •   Create the Puerto Rico’s first ecommerce and mobile online ticketing app (Casatron).
          •   Create the Puerto Rico’s first Online Music Store TusExitos.com
          •   Create the Puerto Rico’s Bigest MarketPlace portfolio: Clasificados.pr, Yes Store, Shop.pr
              and Ofertadeldia.com
     –   News and Media
          •   Architect & Overseas the island's principal news and information portal
                –   Teleonce (1999),
                –   Vocero.com (2000),
                –   Wapa.tv (2007)
                –   ElNuevoDia.com & PrimeraHora.com (2009-2012)
     –   Mobile and SMS
          •   Co-Founder of NeXellence (2006), mobile sms aggregator and mobile app development company
              with various SMS/mobile project such: Jangueo.TV, Wapa movil mobile video platform,
          •   Oversseas Ellow Operation and Development including USA Televisa trivia SMS apps.
          •   Architect of the Web2Ivr platform. A low cost IVR solution to deliver automated call
              center functionalities.
Our Customers
Products and Services
•   Low cost Web2IVR
•   Custom Social Geo Web and Mobile Apps
•   Custom Programming Services
•   Low cost Software Operation Services
Web2IVR Platform
• Low Cost Outbound/Inbound Call
  Platform to reach customer base via
  phone or SMS.

                                  Custom camping
                                     reporting
                                                        Optional Transfer to
      Custom Text message                                   call Center
       in Spanish or English


                                  Web2IVR


        Custom recorded
            message



                                                    The recorded message or text will be played
                               500K Residential    and the user can interact with IVR options and
                                                        also be transferred to a call center.
                               Phone Database
Benefit of using the Platform
          Low cost warranty!
• Actual call center call cost is $5.24 on Average.
  You will save over 94% with our platform. Our
  price is 6% of that cost, just 30¢ per call.
• Our Puerto Rico Residential database of over
  500,000 records is Geographically segmented
  so you can target by zone and town.
• The database query fee per record is as low as
  3¢
Geo-social Apps = Mobile + Social Apps
• Geo-social is the type of social network that
  uses your geo-position services and
  capabilities such geocoding and geo-tagging,
  to enable additional social dynamics. Example:
• “Check-in” with…
Who is Using Geo-Social Apps in USA
• 83% of American adults 18 and older own a cell
  phone. 58% of smartphone owners use a geo-social
  app to get directions or recommendations.
                                            Gender


                                                  57%




                                                                    59%


             Age
                                 56%        57%         58%   59%              household income

                         45%                                                                                              65%



                                     58%                                                                            59%


                                      60%                                                                       54%


0%     20%         40%         60%
                                                                          0%    10%   20%   30%   40%   50%   60%     70%
Geo-social Apps, delivered
• SaL and your friends recommend:



                   •   You check in on
                       restaurants.
                   •   You make reviews.
                   •   You share in Facebook.




                              •   The system push a list of
                                  places/event relevant to
                                  you base on your actions,
                                  friends reviews and
                                  location.
Social Apps: The Long-Tail effect
                                       • Long tail effect is the
                                         driver that enable the
                                         relevance of must
                                         social transactions.
                                         The social streaming
                                         of content and the
                                         relationship or bind
                                         between relevance
                                         and connections is the
                                         base to distribution
                                         channels. How?
                                         Enable your
                                         Application a Social
                                         Connection…
Souce:http://blog.hubspot.com/blog/t
abid/6307/bid/4723/6-Ways-to-
Leverage-the-Long-Tail-in-Your-
Marketing.aspx
Social Apps: The Long-Tail effect
Our Offering is simple:
 1. The most advance low cost platform on IVR.
 2. To make your Apps, Social, Mobile and Geo-
based so your app can join the new marketplace
   that of consumers are demanding… NOW!
                carlosgmercado@cm2labs.com




                             @cm2labs

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Cm2labs

  • 2. Who we are? • Carlos G. Mercado, founder is an experienced Internet/Mobile Architect and Entrepreneur who has more than 15 years running internet/technologies business at the P.R./USA market. On his career he has achieved: – Management: • Centennial of PR Operation Direct – Oversees PR, USVI and Miami Operations • NeXellence CTO – Oversees PR and DR operations and Development. • GFR Media/El Nuevo Dia/ APEX VP Product Development – Overseas ElNuevoDia.com & PrimeraHora.com Product Development with a staff over 30 developers including PR, Mexico, Uruguay, Dominican Republic, Los Angeles Teams. – Market Place: • Create the Puerto Rico’s first ecommerce and mobile online ticketing app (Casatron). • Create the Puerto Rico’s first Online Music Store TusExitos.com • Create the Puerto Rico’s Bigest MarketPlace portfolio: Clasificados.pr, Yes Store, Shop.pr and Ofertadeldia.com – News and Media • Architect & Overseas the island's principal news and information portal – Teleonce (1999), – Vocero.com (2000), – Wapa.tv (2007) – ElNuevoDia.com & PrimeraHora.com (2009-2012) – Mobile and SMS • Co-Founder of NeXellence (2006), mobile sms aggregator and mobile app development company with various SMS/mobile project such: Jangueo.TV, Wapa movil mobile video platform, • Oversseas Ellow Operation and Development including USA Televisa trivia SMS apps. • Architect of the Web2Ivr platform. A low cost IVR solution to deliver automated call center functionalities.
  • 4. Products and Services • Low cost Web2IVR • Custom Social Geo Web and Mobile Apps • Custom Programming Services • Low cost Software Operation Services
  • 5. Web2IVR Platform • Low Cost Outbound/Inbound Call Platform to reach customer base via phone or SMS. Custom camping reporting Optional Transfer to Custom Text message call Center in Spanish or English Web2IVR Custom recorded message The recorded message or text will be played 500K Residential and the user can interact with IVR options and also be transferred to a call center. Phone Database
  • 6. Benefit of using the Platform Low cost warranty! • Actual call center call cost is $5.24 on Average. You will save over 94% with our platform. Our price is 6% of that cost, just 30¢ per call. • Our Puerto Rico Residential database of over 500,000 records is Geographically segmented so you can target by zone and town. • The database query fee per record is as low as 3¢
  • 7. Geo-social Apps = Mobile + Social Apps • Geo-social is the type of social network that uses your geo-position services and capabilities such geocoding and geo-tagging, to enable additional social dynamics. Example: • “Check-in” with…
  • 8. Who is Using Geo-Social Apps in USA • 83% of American adults 18 and older own a cell phone. 58% of smartphone owners use a geo-social app to get directions or recommendations. Gender 57% 59% Age 56% 57% 58% 59% household income 45% 65% 58% 59% 60% 54% 0% 20% 40% 60% 0% 10% 20% 30% 40% 50% 60% 70%
  • 9. Geo-social Apps, delivered • SaL and your friends recommend: • You check in on restaurants. • You make reviews. • You share in Facebook. • The system push a list of places/event relevant to you base on your actions, friends reviews and location.
  • 10. Social Apps: The Long-Tail effect • Long tail effect is the driver that enable the relevance of must social transactions. The social streaming of content and the relationship or bind between relevance and connections is the base to distribution channels. How? Enable your Application a Social Connection… Souce:http://blog.hubspot.com/blog/t abid/6307/bid/4723/6-Ways-to- Leverage-the-Long-Tail-in-Your- Marketing.aspx
  • 11. Social Apps: The Long-Tail effect
  • 12. Our Offering is simple: 1. The most advance low cost platform on IVR. 2. To make your Apps, Social, Mobile and Geo- based so your app can join the new marketplace that of consumers are demanding… NOW! carlosgmercado@cm2labs.com @cm2labs