Jeff Haynie: Building World Class Mobile Experiences on Titanium
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The document discusses the growth and achievements of Titanium, founded in 2007 with a focus on building mobile applications and training. It highlights various projects, including a fiber tracker app aimed at enhancing user experience for consumers and healthcare professionals. The strategic objectives encompass cross-platform development, real-time engagement, and expanding revenue opportunities while ensuring a seamless personalized experience across mobile channels.
Jeff Haynie: Building World Class Mobile Experiences on Titanium
- 1. Building World Class Mobile Experiences on Titanium Jeff Haynie
- 4. Founded in 2007 Relocated from Atlanta 2008 18 employees a year ago … 100 today Mountain View HQ Worldwide presence VC Funded: Storm Ventures, Sierra Ventures, eBay
- 15. Titanium Certified Titanium Advanced App Developer Training Certification Training Training delivered this year in USA, Sweden, England, Germany, Japan, Mexico, and India
- 19. NY State Senate Surrey Police Smart Traveler Bill tracker; open sourced UK Police, community US travel alerts for iOS and Android engagement, open API and route finder
- 21. Tradui Oil Reporter Aidori Creole-to-English translator Oil tracking app Japanese Earthquake news, built for Haiti Earthquake for spill clean up by Japanese Titans in 72 hours
- 25. to enabling enterprise and consumer mobility
- 26. to enabling enterprise and consumer mobility Empower mobile workforce
- 27. to enabling enterprise and consumer mobility Empower Transform mobile customer workforce relationships
- 28. to enabling enterprise and consumer mobility Empower Transform Scalable mobile customer mobile workforce relationships strategy
- 29. Integrated Mobile Platform for Enterprise and Consumer Applications
- 31. Objective: Create a real-time, in-the-field iPad inventory management app for field managers worldwide
- 37. Mobile Strategy Evolution Jay Leno Jimmy Fallon NBC (iPhone) (iPhone & Android) (iPad, iPhone & Android) OBJECTIVES Reach Reach, Reach, Engagement, Engagement Loyalty, & Monetization
- 40. FOR EVERY TASTE, EVERYWHERE! Portfolio ranging from iconic brands to local favorites! In 2010, Kellogg brand was ranked 35th of all global brands, the highest- ranking among packaged food manufacturers - by Interbrand!
- 41. IT Strategy Overview! Business Objectives for Mobile ! • Grow Qualified Leads! • Real time Interactive Relationship! • Expand Revenue Opportunities! Technical Strategy! • Identifies complexity of a mobile landscape – “The Problem”! • Shift from “all mobile implementations are the same” to ! ! “cross-platform focused approach”! • Deliver a seamless personalized consumer experience regardless of mobile channels! • Optimize and deliver mobile experience with industry standard QA, Security, Monitoring and Response on all our mobile campaigns!
- 46. Fiber Tracker App! Scheduled to go live on September 25, 2011! Objective! Create mobile app for the Fiber Tracker tool currently residing on KelloggsNutrition.com to drive greater convenience of use for consumers and healthcare professionals.! 46
- 47. Fiber Tracker App Pilot Objectives! • Cross Platform Development! • Complete native user experience! • Location Based Services ! • Social Sharing ! • App Testing and Release Cycles! • Post Launch Support! 47
- 49. Innovate Scale Control