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Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
Windows RT               Windows 8
 ARM Based               x86 Based
 Windows Store Apps      Windows Store Apps
 Microsoft Office        Microsoft Office
 Surface with Windows    Windows Desktop Apps
  RT                      Surface with Windows 8
 Other OEMs and form     Other OEMs and form
  factors                  factors
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
demo
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
Windows Phone Developer blog, March 2011
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium
Windows 7   Android    iOS   Mac
As of March, 2012 - IDC
                           690M       345M      190M   32M
Codestrong 2012 breakout session   new device platform support for titanium
Codestrong 2012 breakout session   new device platform support for titanium

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Codestrong 2012 breakout session new device platform support for titanium

  • 4. Windows RT Windows 8  ARM Based  x86 Based  Windows Store Apps  Windows Store Apps  Microsoft Office  Microsoft Office  Surface with Windows  Windows Desktop Apps RT  Surface with Windows 8  Other OEMs and form  Other OEMs and form factors factors
  • 15. demo
  • 19. Windows Phone Developer blog, March 2011
  • 23. Windows 7 Android iOS Mac As of March, 2012 - IDC 690M 345M 190M 32M

Editor's Notes

  • #3: WinRT is based on COM, interfaces, so doesn’t feel natural in OO lang.Projections take care of this so it feels natural.
  • #4: WinRT is based on COM, interfaces, so doesn’t feel natural in OO lang.Projections take care of this so it feels natural.
  • #5: WinRT is based on COM, interfaces, so doesn’t feel natural in OO lang.Projections take care of this so it feels natural.
  • #6: WinRT is based on COM, interfaces, so doesn’t feel natural in OO lang.Projections take care of this so it feels natural.
  • #7: WinRT is based on COM, interfaces, so doesn’t feel natural in OO lang.Projections take care of this so it feels natural.
  • #8: WinRT is based on COM, interfaces, so doesn’t feel natural in OO lang.Projections take care of this so it feels natural.
  • #9: WinRT is based on COM, interfaces, so doesn’t feel natural in OO lang.Projections take care of this so it feels natural.
  • #10: WinRT is based on COM, interfaces, so doesn’t feel natural in OO lang.Projections take care of this so it feels natural.
  • #11: WinRT is based on COM, interfaces, so doesn’t feel natural in OO lang.Projections take care of this so it feels natural.
  • #12: WinRT is based on COM, interfaces, so doesn’t feel natural in OO lang.Projections take care of this so it feels natural.
  • #13: WinRT is based on COM, interfaces, so doesn’t feel natural in OO lang.Projections take care of this so it feels natural.
  • #14: WinRT is based on COM, interfaces, so doesn’t feel natural in OO lang.Projections take care of this so it feels natural.
  • #15: WinRT is based on COM, interfaces, so doesn’t feel natural in OO lang.Projections take care of this so it feels natural.
  • #16: What I need to show here is around discoverability within the store, from the public web and also from sites that use deep links in IE10.Also want to tour around the different stores, spotlights, markets, rating, etc – will firm this up when I’ve seen the store.Designed for discovery (spotlight, recommend)Unprecented reachFlexible business models (free, paid, in-app, trials)Transparent termsBest economics
  • #17: We are everywhere.Mention localization. You can capitalize on that and make a lot more money. NOTE: YOU MUST READ THIS BLOG POST FOR YOUR LOCAL DETAILS http://blogs.msdn.com/b/windowsstore/archive/2012/01/05/global-reach.aspx Buy from 231 markets.. 45 market-specific app catalog..sLocal pricing in 40 markets *** Developer payments in 51 markets.. Is not in slide, keep it relevant to locale **
  • #19: This is big money .. Big money… Use an example of the math to make it stick… In the apple model, if you had $1M in sales, you would get $700K If on Windows, that would be $17.5K + 780K… == 87.K difference.. If you sold five 10 millions, the difference is $997500 … Making 10 M in revenue is not that hard given there is 500M users!!! At a price of $4.99, you would need to sell to less than 0.5% of the Windows customer base to make $10M..
  • #20: ** read the article in the link** Based on our lessons from Windows Phone, apps with trials get 70x more downloads.. And the conversion rate is pretty high (and quick, usually within hours a few hours ) … at 70x more downloads and a 10% conversion you end up with more revenue..
  • #21: http://windowsteamblog.com/windows_phone/b/wpdev/archive/2011/03/08/an-update-on-windows-phone-marketplace-new-tips-policies-and-regional-access-program.aspx
  • #22: Emphasize strongly that their choice has to meet store policies and certification..