The document introduces the concept of a mobile-first cloud and mobile backend as a service (mBaaS) platforms. It discusses how mBaaS abstracts the complexities of mobile application development by providing cloud services, SDKs, and a management console. This enables developers to focus on building mobile apps instead of infrastructure. Examples are given of how a mobile-first cloud can provide data access, authentication, integration with enterprise systems, push notifications, and events in a simplified way. The benefits of the mobile-first cloud are that it accelerates time to market and provides consistent management of mobile solutions.