The document discusses the evolution of enterprise mobile operations management from managing devices to managing apps to managing business data. It argues that effectively managing mobile business data through context-aware and mobile-first policies is now the most important aspect of enterprise mobile management. This requires a mobile middleware infrastructure that can apply various policies to control access to mobile data sources based on factors like location, device, network, user and more. Managing mobile business data in transit, at rest and in use is key to security and governance in today's increasingly mobile enterprise.