CMO's Marketing Tech Stack
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The document outlines an essential marketing technology stack designed for CMOs, detailing various tools and platforms for CRM, marketing automation, e-commerce, content marketing, and more. It aims to help marketing teams streamline their processes and improve their strategies across multiple engagements. The content emphasizes the importance of a simple, original, and compelling product story for effective organic marketing.
CMO's Marketing Tech Stack
- 2. www.organicmarketing.live THE ESSENTIAL MARKETING TECH STACK! About This Deck This is for our CMO who is trying to get his people and marketing stack together. From infrastructure, backbone platforms, middleware, and all other marketing experiences, here’s a primer on the best of the best technology in marketing out there which we are widely using across multiple engagements. This is by no means a complete list but just a yardstick to figure out the way forward. 2
- 3. www.organicmarketing.live 3 CRM, Lead Management, Account Based Marketing Sales backbone platform to track lead journey from marketing to sales, understand funnels, and perform account based marketing. Marketing Automation The marketing backbone platforms to run nurturing tracks, manage and segment lists, analyze email performance, and a lot more! E-‐Commerce Transaction platform stack to set up e-‐commerce sites for businesses with complex requirements.
- 4. www.organicmarketing.live 4 Website Design, UI and Development A combination of tools with wireframing stacks, responsive design tools, website staging, and development platforms. Website Analytics, Keyword Research, and Optimization Post production tools to track incoming traffic, monitor and optimize keywords, email & landing pages. List Building, Buying, and Segmentation Key growth hacking technology and intelligence to build target audience and database to run nurturing tracks. .
- 5. www.organicmarketing.live 5 Content Marketing Content platform stack to track marketing asset project workflows and distribution of content. Video Marketing, Communities and Reviews Visual content platforms to distribute corporate and user generated content for distribution. Project and Resource Management Software to track key project milestones, deadlines, project owners etc. for intra and inter marketing departments.
- 6. www.organicmarketing.live 6 Display and Native Ads Ad platform to create and monitor paid digital marketing campaigns with intelligent and tactful content. Event Marketing and Program Management Software stack to create and manage marketing programs such as webcasts, meetups, virtual meetings. Mobile Marketing and Analytics Mobile platforms to track app performance and in-‐ app and other mobile marketing campaigns.
- 7. www.organicmarketing.live 7 Asset and Resource Management Experience stack to manage and monitor large scale content with asset and resource management software. Communication stack to manage team collaboration. Interactive Marketing and Social Media Tracking Platforms to track social media performance, conduct surveys and other interactive marketing activities. Social Media Channels Platforms to distribute content across specialized social channels.
- 8. www.organicmarketing.live 8 About Organic Marketing Our mission is to help startups in new and emerging technologies think about Marketing organically. Organic because the story of your product or service needs to be simple, original, and compelling. Organic because your story needs to be ‘noise free’.