#CoachingDancefloor
the definitive model for Agile Coaching
B Y A N G E L D I A Z - M A R O T O
What is Agile Coaching?
7 Myths about Agile Coaching
I was a Scrum Master and ...
... I’ve been promoted to Agile coach.
¡Miami me lo confirmo!
A Coach only asks questions ...
... Powerful Questions.
A coach do not offer solutions...
... that is advising.
There is a lot of resistance to change
There is no place for agile consultants.
I was a Life Coach ...
... and I became an Agile coach.
... I learned Scrum in a 2 day class ...
#CoachingDancefloor: The Definitive Model for Pragmatic Agile Coaching
#CoachingDancefloor: The Definitive Model for Pragmatic Agile Coaching
We need more pragmatism
Agile Coaching is ...
Agile + Coaching
Agile as a frame of reference
Coaching as a development method.
Angel Diaz-Maroto
"Agile Coaching is a conversational process to enable new ways of
doing, being and interpreting that lead to results, within the territory
of Agility, which were not possible before."
Agility?
@angeldiazmaroto
Ability of a system to change direction quickly and with ease in
response to changes in the context.
@angeldiazmaroto
Territory -> boundaries
@angeldiazmaroto
You can't intervene in a world
you don't understand.
Rafael Echeverria
Coaching?
“The conversations represent the soul of the company,
they define its level of performance, its level of
profitability, its level of competitiveness, its problems and
its successes, its successes and failures."
-Rafael Echeverria-
4 dimensions of CoachingDancefloor
1. Territory
Dimensions of
Business Value
Market - market position, reputation, market
share, marketing, sales
M
H
F
O
Financial - finances, accounting,
administration, procurement, auditing, legal
Human Capital - organisational structure,
culture, governance, policies, talent
acquisition and retention
Operational - production, supply chain
management/ distribution/logistics
2. Stance
Being enables doing.
Adaptive + Technical
@angeldiazmaroto
3. Skills
INQUIRE ANCHOR
LISTEN ARTICULATE
4. Process
Establish the relationship
Relationship
Frame
Identify the Gap
Without a Gap,
there is no coaching
@angeldiazmaroto
Purpose
Context
Dimensions of
Business Value
Market - market position, reputation, market
share, marketing, sales
M
H
F
O
Financial - finances, accounting,
administration, procurement, auditing, legal
Human Capital - organisational structure,
culture, governance, policies, talent
acquisition and retention
Operational - production, supply chain
management/ distribution/logistics
Evoque transformation
Purpose
Context
Future
Present
Awareness of the present
“Awareness creates choice.”
Purpose
Context
Present
Hidden
purpose
Interpretation
of the context
Purpose
Context
Present
Interpretation
of the context
Purpose
Context
Mindset
Purpose
Context
Options
Mindset
Purpose
Context
Actions
Options
Mindset
Commitment for a future
Purpose
Context
Present
Future
Interpretation
of the context
Future
Purpose
Context
Actions Actions
Options
Mindset
Options
Mindset
Present
Future
Purpose
Context
Actions Actions
Options
Mindset
Options
Mindset
Present
INQUIRE ANCHOR
LISTEN ARTICULATE
"I found a stable job ...
... as an internal Agile Coach."
Organizational level
Future
Purpose
Context
Practices Practices
Relations
Culture
Relations
Culture
Present
INQUIRE ANCHOR
LISTEN ARTICULATE
"Coaching is a learning process that
happens between coaching
interventions."
"Results are just a good excuse."
Certified Scrum Trainer (CST) Certified Enterprise
Coach (CEC) & Certified Agile Leadership Educator
(CALE) by the Scrum Alliance. ICF Professional
Certified Coach (PCC)
DM AGILE COACHING
WWW.DMAGILECOACHING.COM
Founder, coach & trainer
ANGEL DIAZ MAROTO
@angeldiazmaroto
Follow my Angel Diaz Maroto

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#CoachingDancefloor: The Definitive Model for Pragmatic Agile Coaching