CodeFest 2014. Krzysztof Szafranek — Mobile game development: the good, the bad and the ugly
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Krzysztof Szafranek discusses mobile game development at Wooga. He outlines Wooga's multi-platform strategy, data-driven design approach, QA process without testers using techniques like pair programming and continuous integration, and measuring key metrics to improve games. Szafranek emphasizes testing but moving fast, measuring what is useful, and determining if an app is truly needed over a responsive website.
CodeFest 2014. Krzysztof Szafranek — Mobile game development: the good, the bad and the ugly
- 2. Krzysztof Szafranek Mobile Game Development Wooga @szafranek
- 4. Кжыштоф Шафранек Roche Nokia Wooga 2001 2005 2009 2012 Web
- 12. Launched on 22. August 2013
- 14. 3 million daily active users
- 17. 14k years
- 19. Mul>-‐pla@orm strategy QA without testers Data-‐driven design
- 20. Mul>-‐pla@orm
- 24. 0 50 100 150 200 2012 2013 Indexed Downloads Android iOS 0 50 100 150 200 2012 2013 Indexed Revenue Downloads App Revenue Source: AppAnnie 2013 Retrospective
- 28. Objective C for Android Native performance Open Source
- 30. UIKit animation performance Some tweaks required Cocos Builder
- 31. 1. Do you need an app or responsive website? Mileage may vary...
- 32. 2. Which platforms do you need to support? Mileage may vary...
- 33. 3. Can you deliver good user experience on all supported platforms? Mileage may vary...
- 34. Data-‐driven
- 36. HiPPO Highest Paid Person’s Opinion Sam Howzit, flickr
- 37. Analyst in every team Business Intelligence team Open access to data
- 40. Demographics Retention Revenue (bookings) New users Marketing effectiveness
- 43. GAME CLIENTS
- 46. GAME CLIENTS NGINXNGINXNGINX LOAD BALANCER APACHE KAFKA MYSQL MAIL REPORTS
- 47. GAME CLIENTS NGINXNGINXNGINX LOAD BALANCER APACHE KAFKA EXASOL DASHBOARDS MYSQL MAIL REPORTS
- 50. A/B tests
- 53. You can’t A/B test your way out of bad design www.dvdrewinder.com
- 56. PAIR PROGRAMMING
- 58. PAIR PROGRAMMING UNIT TESTS INTEGRATION TESTS
- 59. PAIR PROGRAMMING UNIT TESTS INTEGRATION TESTS CONTINUOUS BUILDS
- 60. PAIR PROGRAMMING UNIT TESTS INTEGRATION TESTS CONTINUOUS BUILDS STAGING
- 61. PAIR PROGRAMMING UNIT TESTS INTEGRATION TESTS CONTINUOUS BUILDS INTERNAL RELEASE STAGING
- 62. PAIR PROGRAMMING UNIT TESTS INTEGRATION TESTS CONTINUOUS BUILDS INTERNAL RELEASE STAGING LIVE
- 63. CONTINUOUS BUILDS INTEGRATION TESTS UNIT TESTS Jenkins
- 68. CONTINUOUS BUILDS STAGING INTERNAL RELEASE LIVE INTEGRATION TESTS PAIR PROGRAMMING UNIT TESTS
- 69. CONTINUOUS BUILDS STAGING INTERNAL RELEASE LIVE INTEGRATION TESTS PAIR PROGRAMMING UNIT TESTS
- 70. CONTINUOUS BUILDS STAGING INTERNAL RELEASE LIVE INTEGRATION TESTS PAIR PROGRAMMING UNIT TESTS
- 71. CONTINUOUS BUILDS STAGING INTERNAL RELEASE LIVE INTEGRATION TESTS PAIR PROGRAMMING UNIT TESTS
- 73. Do you really need an app? Test, but move fast Measure what’s useful
- 74. Do you really need an app? Test, but move fast Measure what’s useful Thank you! @szafranek www.wooga.com