Mobile Game Development
- 1. Krzysztof Szafranek Mobile Game Development Wooga @szafranek
- 2. Кжыштоф Шафранек Roche Nokia Wooga 2001 2005 2009 2012 Web
- 9. Launched on 22. August 2013
- 11. 3 million daily active users
- 14. 14k years
- 15. Mul>-‐pla@orm strategy QA without testers Data-‐driven design
- 16. Mul>-‐pla@orm
- 21. 0 50 100 150 200 2012 2013 Indexed Downloads Android iOS 0 50 100 150 200 2012 2013 Indexed Revenue Downloads App Revenue Source: AppAnnie 2013 Retrospective
- 25. Objective C for Android Native performance Open Source
- 27. UIKit animation performance Some tweaks required Cocos Builder
- 28. 1. Do you need an app or responsive website? Mileage may vary...
- 29. 2. Which platforms do you need to support? Mileage may vary...
- 30. 3. Can you deliver quality user experience on all supported platforms? Mileage may vary...
- 31. Data-‐driven
- 32. HiPPO Highest Paid Person’s Opinion Sam Howzit, flickr
- 33. Analyst for every live game Business Intelligence team Open access to data
- 36. Errors Session length Engagement Churn rate Marketing effectiveness ...
- 38. GAME CLIENTS NGINXNGINXNGINX LOAD BALANCER APACHE KAFKA EXASOL DASHBOARDS MYSQL MAIL REPORTS
- 41. A/B tests
- 44. You can’t A/B test your way out of bad design www.dvdrewinder.com
- 47. PAIR PROGRAMMING UNIT TESTS INTEGRATION TESTS CONTINUOUS BUILDS INTERNAL RELEASE STAGING LIVE
- 48. CONTINUOUS BUILDS INTEGRATION TESTS UNIT TESTS Jenkins
- 52. CONTINUOUS BUILDS STAGING INTERNAL RELEASE LIVE INTEGRATION TESTS PAIR PROGRAMMING UNIT TESTS
- 54. Do you really need an app? Test, but move fast Measure what’s useful Thank you! @szafranek www.wooga.com