Codes and conventions question
- 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Evaluation
- 2. Colour scheme Green is for the album hold your colour Because the most prominent colour is green The colour scheme for the digipak is taken from Pendulum’s three studio albums because a convention of the genre and something the audience enjoy are intertextual links to a band/artists previous work or history Red is for the album in silico As red is a very prominent colour on the album cover The aqua blue is for the album Immersion Because Immersion’s cover has an underwater theme and aqua blue is the colour used the most This colour scheme is carried out throughout the digipak
- 3. Digipak products Album-front cover Audience research showed that the target audience enjoyed references to earlier work by a band or artist as a way to prove their knowledge to other fans so this album cover contains several intertextual references to Pendulum’s earlier work Sections from Pendulum’s previous album covers are in the background The colour scheme for the logo and for the text is inspired by previous albums. This is the same for the entire digipak
- 4. Digipak products Album-back cover The album back cover follows genre conventions because it follows a similar style to the front cover by using the same title, font, uses the same logo and the same colour scheme The album cover has a barcode a convention for all album covers Logos are a code for all albums. These logos are from the record company(Earstorm) and distributor (Warner Music group) that Pendulum use Track list of 13 songs from across Pendulums previous albums and the average length of the previous albums is 13 tracks so this greatest hits album is 13 tracks long
- 5. Digipak products CD design This CD follows the same colour scheme as the other products This product incorporates pieces from Pendulum’s previous studio albums The inner blue was cut from a section of the album “Immersion” The middle is the foetus from the album “in silico” The outer most section of the circle is part of the eyelash from the album “Hold your colour” We have done this because it is a greatest hits album so it is made up of all the band’s past work , we felt the designs in the digipak should follow this idea. As well as it being a chance to satisfy fans by referencing the bands past
- 6. Digipak products DVD design This product uses the same title with the same colours as the other products however the other colours have been inverted because it is the other side of the album physically being the other side of Pendulum the side of the band that the fans don’t see and our research showed that pendulum were a very closed band so seeing a behind the scenes video would be a good thing for fans Like the CD the circle for the DVD is made up of different images from Pendulum’s past only in this one it is from mostly tour posters because the DVD features a behind the scenes tour diary. The non colour-inverted version of the design is below The outer most part of the circle is from the Pendulum 2009 U.S tour poster The middle of the circle is a section from the Pendulum Australian album preview tour The inner most part of the circle is from a poster for the single witchcraft because the DVD contains “the making of witchcraft” about the making of the music video we made
- 7. Digipak products Inside of the album (both sides) The space theme is an intertextual link to the band’s music videos because there are several with a space them as shown in our product research in the music videos for- Propane nightmares, Granite and Watercolour Follows the same colour scheme as other products It uses the font from the other products The colours have been inverted on the DVD/back side because it is the other side of the album physically being the other side of Pendulum the side of the band that the fans don’t see and our research showed that pendulum were a very closed band so seeing a behind the scenes video would be a good thing for fans. Also the fan section of the Pendulum website is called the other side so and it has an inverted colours on the site so this is a homage to the fans
- 8. Magazine advert This product follows the colour scheme of the digipak It has a memorable slogan which references the bands past albums This advert follows the conventions of magazine adverts because it promotes the release date (the fact it is out now) and a website to find out more about the album It has logos advertising places where the song can be released Band logo the same as the one used in the album “Hold your colours against the wall” are lyrics from the title song of Pendulum’s first album Immerse yourself, is a reference to Pendulums third album “Immersion” Font is the same as our album and Pendulums other albums
- 9. Music video Our music video follows the conventions of the genre because as we found in our research the band use dark colours a lot and in our music video one of the characters in the music video and the members of the band wear black
- 10. Music Video My music video follows conventions because it suggests the protagonist has an underlying mental problem because he is being chased by himself. This follows the convention of the band because Pendulum’s music video “Crush” which was analysed in my research is about a character with a mental issue because he is delusional . My video also follows the conventions of real media products because there is a mix of story and live element it also has the song playing over the top of the entire video. Also the band member appears multiple times in the video and in multiple roles which is a convention for the band