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What We Do
What We Have Done

COGENT COMPANY OVERVIEW
Who Is Cogent Company?
  Dallas-based technology and management consulting firm…

  • Founded on the premise that:
    • Microsoft’s Office server and productivity tools would be revolutionary in the enterprise
      application space.
    • Client service should involve more than just providing a good hourly rate, but rather should
      focus on delivering value fast and continuously.

  Team brings unique experience to the table…

  • Industry-recognized expertise in Microsoft and related enterprise technologies
  • Experience advising client executives and implementing enterprise-class applications in
    multiple industries and client sizes.

  A unique approach…

  • Whether client serving, recruiting, or developing business, Cogent strives for excellence in
    every aspect of our business.
  • Unique engagement model that helps Cogent become a steward of our client’s resources
    (people, process, and technology)


                                                               © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
What Services Do We Offer?
                                           Core Infrastructure Services
 Identity and Access           Security and            Data Protection and       IT Management and                     Desktop, Device, and
    Management                 Networking                   Recovery                  Security                         Server Management




                                               Productivity Services
Decision Services       Communication        Enterprise Content                             Enterprise Project                   Unified
                                                                  Enterprise Search
     (BI/LI)           and Collaboration       Management                                     Management                      Communication




                           Custom Application Development Services
                                                                                                            Service Oriented Architecture
     User Experience                  Data Management                Software Development
                                                                                                              and Systems Integration



                                                                             © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
Framework for Discussion
Integration of Frameworks Gets Us to Infrastructure Optimization

                                                    • Technology sequencing
                                                      framework to build
           Application Platform                       Infrastructure for a
   Basic     Standardized      Advanced   Dynamic     People Ready Business
                                                    • Maps IT to business needs
           Business Productivity                    • Drive cost reduction,
   Basic     Standardized      Advanced   Dynamic
                                                      security & efficiency gains
                                                    • Backed by analysts
                            Core                    • Provide guidance and
                                                      best practices for step-by-
   Basic     Standardized      Advanced   Dynamic
                                                      step implementation

                                                         © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
Core Infrastructure Optimization
Model

                         Identity and Access Management
               Manage Identities and Access to Resources * Protect Identities



                    Desktop, Device, and Server Management
                Manage Desktops and Mobile Devices * Deploy Applications



                               Security and Networking
          Protect Information * Protect Infrastructure * Provide Access to Resources



                           Data Protection and Recovery
                Provide Backup * Protect Information * Recover Data Quickly


  Basic                Standardized                  Rationalized                                      Dynamic

                                                          © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
Business Productivity
Infrastructure Optimization Model
                     Unified Communications & Collaboration
                       From: Basic e-mail & phone, with ad-hoc teaming
          To: Secure unified business communications & collaboration beyond firewall



                          Enterprise Content Management
                      From: Content on files shares & poor discoverability
          To: Federated documents & records mgmt with integrated search capabilities



                                  Business Intelligence
                               From: Data silos & manual analysis
                       To: Real-time, strategy-driven closed loop analysis


  Basic                 Standardized                   Rationalized                                      Dynamic

                                                            © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
Application Platform Infrastructure
Optimization Model
                                         User Experience
            Move from no UX awareness to proactive collaboration of design and development


                                   SOA and Business Process
      Move from disconnected applications and services to SOA and adaptive business processes


                                        Data Management
     Move from managing disparate data silos to a scalable, integrated data management platform


                                           Development
 Move from ad hoc development on legacy systems to modern, team development throughout the SDLC


                                      Business Intelligence
             Move from data silos and manual analysis to real-time and closed loop analysis

    Basic                   Standardized                  Rationalized                                      Dynamic

                                                               © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
How Do We Work?
                           Microsoft
QuickStart
                           Packaged                    Toolkits                               Accelerators
 Series
                           Services
    Business Value           Desktop Deployment
     Accelerator              Planning Services                                                   SharePoint Development
                                                                                                        Accelerator
                                                          PMO Toolkit
                            Exchange Deployment
Managed Content Portal
                              Planning Services

                                                                                                       Office Business
   Business Process        SharePoint Deployment
                                                                                                      Application (OBA)
     Automation               Planning Service
                                                                                                   Integration Accelerator

                             Office Business Value
Collaboration and Search
                               Planning Service          Requirements
                                                       Management Toolkit                                Infrastructure
                                                                                                          Optimization
  Rapid Collaboration      Microsoft Online Services                                                      Accelerator
    (CorasWorks)              Advisory Program




                                                             © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
What Have We Done?
Client Firm               Solution                                   Technologies                               Cogent Solutions
Fortune 50 wireless       Implement PMO for integration of billing   • Microsoft Project 2003                   Cogent PMO Toolkit
telecommunications        and customer care systems for largest      • Microsoft SharePoint 2003
firm                      wireless merger.
Fortune 50 financial      Customize Microsoft Outlook and            • Microsoft Office 2003                    Cogent Office Application
services firm             integrate to third party CRM system and                                               Integration Accelerator
                          processes.
Fortune 50 software       Customize SharePoint to manage             Microsoft SharePoint 2007                  • Cogent SharePoint
firm                      channel sales process.                                                                  Development Accelerator
Fortune 500 real estate   Implement reporting system on legacy       Microsoft SQL Server 2005                  • Cogent PMO Toolkit
services firm             operations systems and processes.                                                     • Cogent Requirements
                                                                                                                  Management Toolkit
Global direct marketing   Develop image selection application and    Microsoft SharePoint Portal                Cogent SharePoint Development
service agency            integrate digital asset management         Server 2007                                Accelerator
                          system. Implement web site design.
Regional Health           Develop and deploy content                 • Microsoft SharePoint Portal              • Cogent Business Value
Insurance Firm            management system and integrate 3rd          Server 2007                                Accelerator
                          party applications.                        • CorasWorks Suite                         • Cogent Requirements
                                                                                                                  Management Toolkit
                                                                                                                • Cogent SharePoint
                                                                                                                  Development Accelerator
National Specialty        Deploy IT governance process and           • Microsoft Project Server 2003            • Cogent Business Value
Hospital                  system.                                    • Microsoft SharePoint 2003                  Accelerator
                                                                                                                • Cogent PMO Toolkit

                                                                                  © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
Cogent Thinking
  Books

  •Office 2003 Programming: Real World Applications
  •Pro ASP.NET 2.0 Website Programming
  •Pro Office 2007 Development with VSTO

  Articles (call for links)

  • 5 Business Reasons for Adopting the Windows Platform - CIO.COM
  •Easy Time & Billing with SharePoint, Outlook, & Excel (and VSTO tool) - Devx.com
  •Repurpose SharePoint Services Data Using Excel's Spreadsheet XML - Devx.com
  •Outlook the Way You Want It—Build Custom Outlook GUIs with WinForms & VSTO - Devx.com
  •Create a Sales Dashboard using Excel, InfoPath and VSTO 2005 - Devx.com
  •VSTO's Outlook Integration Makes Building Managed Add-ins A Snap - Devx.com
  •An Office Developer's Timesaver: Using VSTO 2005 to Integrate Excel and Access - Devx.com


  Blogs (call for links)

  •Business System Builder
  •Office Developer
  •Simple Talk

  Academics

  •Southern Methodist University, Cox School of Business: Adjunct Faculty; Guest Lecturer, IT and Operations Management.
  •University of North Texas: Guest Lecturer in College of Business Administration and English Department; Advisory Board, College of
   Business Administration, Information Technology & Decision Sciences Department




                                                                                     © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
Cogent Business Value Planning Services

IMPROVE MY BUSINESSES
PRODUCTIVITY!
Trends and Issues in Technology
Adoption
Primary Finding: Internal Adoption of information worker platforms is
                 inhibited by cultural issues, i.e. People and Process
Issue                                            Result
New information worker technologies are          Low chance of adoption: Not visible on desktop,
deployed in a legacy context as tools/products   Not visible to users.

Little effort focused on integrating tools to    Tools not integrated into business processes
solve a specific business problem                will often be ignored

Capabilities are not actively marketed to the    Business is not aware of the potential and
business                                         therefore not driven to adopt

Absence of a business case for specific solutions Executive or BU management not aware of the
or overall strategy.                              tangible benefits and therefore no push to
                                                  adopt

                                                          © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
Unlock the 2007 Office System with
Cogent’s Adoption Planning Services
Cogent-led Engagements to design an Office System
solution to improve a specific business process or workflow


     Develop a formal Business Case for the proposed solution
     to justify the initiative


          Develop a detailed Adoption & Implementation plan



                Workshops will be either 1, 3, 5, 10, or 15 days in length


                     Can be funded through Microsoft Software Assurance
                     benefits


                                                        © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
Solution Workshop Components and
    Participants
                                                                                    Solution Engagement/
                     Strategy Briefing             Solution Workshop
                                                                                       Implementation


Solution               Strategy               Workshop
                                                                        Conduct                               Workshop
Workshop               Briefing              Preparation
                                                                        Workshop                              Follow-Up
Components            Follow-Up               Meeting

               • Complete Solution       • Narrow Problem Areas    • Document and Analyze               • Review and Refine
Activities       Workshop Discovery        and Workshop Scope        As-Is Process                        Deliverables as
                 Questionnaire           • Identify and Review     • Develop To-Be                        Necessary
                                           Relevant Client           Solution Design                    • Launch Solution
                                           Documentation and       • Develop Deliverables                 Engagement
                                           Materials


               • Cogent Company          • Cogent Company          • Cogent                             • Cogent
Participants   • Client Lead / Liaison   • Client Lead / Liaison   • Client Lead / Liaison              • Client Lead / Liaison
                                         • Client Subject Matter   • Client Engagement
                                           Experts (SMEs)            Team (CET)
                                                                   • Client SMEs



                                                                        © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
Solution Workshop Deliverables
Deliverables     Description

Current State    Review, documentation, and analysis of the
Analysis         way a process is currently performed
Future State     Develop a revised and improved business
Analysis         process utilizing 2007 Office System
                 Solution
Business Case    Develop a cost / benefit analysis and case
                 for proposed process change, including key               $50.0 Estimated 3-Year Cumulative Cash
                                                                                              Flow (Most Likely)
                 performance indicator improvement and                    $40.0

                 multi-year cash flow analysis                            $30.0




                                                              Benefits (in Millions)
                                                                          $20.0
Adoption &       Guidance on resources required, solution                 $10.0
Implementation   owners, risk mitigation, task sequencing,                             $0.0
Plan             change management, and communication                  Year 0
                                                                 ($10.0)                         Year 1      Year 2   Year 3
                 required to implement the proposed              ($20.0)

                 solution
Deliverable /    Proposal to implement developed solution,
Proposal         including summary of current state, future
                 state, and business case analyses




                                                                    © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
Deliverable Content and Detail
                                                                  1-Day        3-Day             5-Day                  10-Day                 15-Day
                             Executive Summary
                             Current State Analysis
 Current State
   Analysis




                             Current State Process Diagram
                             Current State Infrastructure
                             Optimization Assessment
                             Future State Analysis
 Future State
   Analysis




                             Future State Process Diagram
                             Future State Infrastructure
                             Optimization Assessment
 Business




                             Anticipated Benefits
  Case




                             Anticipated Costs

                             Adoption / Implementation Overview
 Adoption & Implementation




                             Resources Required
                             Roles & Responsibilities
          Planning




                             Project Plan
                             Risk Assessment & Mitigation
                             Training, Communications, and
                             Change Management Planning
                             Deliverable / Proposal

                                  Level of Content Detail         High-Level                  Moderate                              In-Depth
                                                                                       © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
For More Information, Contact
             Marc Hoppers
         Office: 214.341.1004
Email: mhoppers@cogentcompany.com
       www.cogentcompany.com

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Cogent Company Overview.11292009

  • 1. Who We Are What We Do What We Have Done COGENT COMPANY OVERVIEW
  • 2. Who Is Cogent Company? Dallas-based technology and management consulting firm… • Founded on the premise that: • Microsoft’s Office server and productivity tools would be revolutionary in the enterprise application space. • Client service should involve more than just providing a good hourly rate, but rather should focus on delivering value fast and continuously. Team brings unique experience to the table… • Industry-recognized expertise in Microsoft and related enterprise technologies • Experience advising client executives and implementing enterprise-class applications in multiple industries and client sizes. A unique approach… • Whether client serving, recruiting, or developing business, Cogent strives for excellence in every aspect of our business. • Unique engagement model that helps Cogent become a steward of our client’s resources (people, process, and technology) © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
  • 3. What Services Do We Offer? Core Infrastructure Services Identity and Access Security and Data Protection and IT Management and Desktop, Device, and Management Networking Recovery Security Server Management Productivity Services Decision Services Communication Enterprise Content Enterprise Project Unified Enterprise Search (BI/LI) and Collaboration Management Management Communication Custom Application Development Services Service Oriented Architecture User Experience Data Management Software Development and Systems Integration © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
  • 4. Framework for Discussion Integration of Frameworks Gets Us to Infrastructure Optimization • Technology sequencing framework to build Application Platform Infrastructure for a Basic Standardized Advanced Dynamic People Ready Business • Maps IT to business needs Business Productivity • Drive cost reduction, Basic Standardized Advanced Dynamic security & efficiency gains • Backed by analysts Core • Provide guidance and best practices for step-by- Basic Standardized Advanced Dynamic step implementation © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
  • 5. Core Infrastructure Optimization Model Identity and Access Management Manage Identities and Access to Resources * Protect Identities Desktop, Device, and Server Management Manage Desktops and Mobile Devices * Deploy Applications Security and Networking Protect Information * Protect Infrastructure * Provide Access to Resources Data Protection and Recovery Provide Backup * Protect Information * Recover Data Quickly Basic Standardized Rationalized Dynamic © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
  • 6. Business Productivity Infrastructure Optimization Model Unified Communications & Collaboration From: Basic e-mail & phone, with ad-hoc teaming To: Secure unified business communications & collaboration beyond firewall Enterprise Content Management From: Content on files shares & poor discoverability To: Federated documents & records mgmt with integrated search capabilities Business Intelligence From: Data silos & manual analysis To: Real-time, strategy-driven closed loop analysis Basic Standardized Rationalized Dynamic © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
  • 7. Application Platform Infrastructure Optimization Model User Experience Move from no UX awareness to proactive collaboration of design and development SOA and Business Process Move from disconnected applications and services to SOA and adaptive business processes Data Management Move from managing disparate data silos to a scalable, integrated data management platform Development Move from ad hoc development on legacy systems to modern, team development throughout the SDLC Business Intelligence Move from data silos and manual analysis to real-time and closed loop analysis Basic Standardized Rationalized Dynamic © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
  • 8. How Do We Work? Microsoft QuickStart Packaged Toolkits Accelerators Series Services Business Value Desktop Deployment Accelerator Planning Services SharePoint Development Accelerator PMO Toolkit Exchange Deployment Managed Content Portal Planning Services Office Business Business Process SharePoint Deployment Application (OBA) Automation Planning Service Integration Accelerator Office Business Value Collaboration and Search Planning Service Requirements Management Toolkit Infrastructure Optimization Rapid Collaboration Microsoft Online Services Accelerator (CorasWorks) Advisory Program © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
  • 9. What Have We Done? Client Firm Solution Technologies Cogent Solutions Fortune 50 wireless Implement PMO for integration of billing • Microsoft Project 2003 Cogent PMO Toolkit telecommunications and customer care systems for largest • Microsoft SharePoint 2003 firm wireless merger. Fortune 50 financial Customize Microsoft Outlook and • Microsoft Office 2003 Cogent Office Application services firm integrate to third party CRM system and Integration Accelerator processes. Fortune 50 software Customize SharePoint to manage Microsoft SharePoint 2007 • Cogent SharePoint firm channel sales process. Development Accelerator Fortune 500 real estate Implement reporting system on legacy Microsoft SQL Server 2005 • Cogent PMO Toolkit services firm operations systems and processes. • Cogent Requirements Management Toolkit Global direct marketing Develop image selection application and Microsoft SharePoint Portal Cogent SharePoint Development service agency integrate digital asset management Server 2007 Accelerator system. Implement web site design. Regional Health Develop and deploy content • Microsoft SharePoint Portal • Cogent Business Value Insurance Firm management system and integrate 3rd Server 2007 Accelerator party applications. • CorasWorks Suite • Cogent Requirements Management Toolkit • Cogent SharePoint Development Accelerator National Specialty Deploy IT governance process and • Microsoft Project Server 2003 • Cogent Business Value Hospital system. • Microsoft SharePoint 2003 Accelerator • Cogent PMO Toolkit © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
  • 10. Cogent Thinking Books •Office 2003 Programming: Real World Applications •Pro ASP.NET 2.0 Website Programming •Pro Office 2007 Development with VSTO Articles (call for links) • 5 Business Reasons for Adopting the Windows Platform - CIO.COM •Easy Time & Billing with SharePoint, Outlook, & Excel (and VSTO tool) - Devx.com •Repurpose SharePoint Services Data Using Excel's Spreadsheet XML - Devx.com •Outlook the Way You Want It—Build Custom Outlook GUIs with WinForms & VSTO - Devx.com •Create a Sales Dashboard using Excel, InfoPath and VSTO 2005 - Devx.com •VSTO's Outlook Integration Makes Building Managed Add-ins A Snap - Devx.com •An Office Developer's Timesaver: Using VSTO 2005 to Integrate Excel and Access - Devx.com Blogs (call for links) •Business System Builder •Office Developer •Simple Talk Academics •Southern Methodist University, Cox School of Business: Adjunct Faculty; Guest Lecturer, IT and Operations Management. •University of North Texas: Guest Lecturer in College of Business Administration and English Department; Advisory Board, College of Business Administration, Information Technology & Decision Sciences Department © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
  • 11. Cogent Business Value Planning Services IMPROVE MY BUSINESSES PRODUCTIVITY!
  • 12. Trends and Issues in Technology Adoption Primary Finding: Internal Adoption of information worker platforms is inhibited by cultural issues, i.e. People and Process Issue Result New information worker technologies are Low chance of adoption: Not visible on desktop, deployed in a legacy context as tools/products Not visible to users. Little effort focused on integrating tools to Tools not integrated into business processes solve a specific business problem will often be ignored Capabilities are not actively marketed to the Business is not aware of the potential and business therefore not driven to adopt Absence of a business case for specific solutions Executive or BU management not aware of the or overall strategy. tangible benefits and therefore no push to adopt © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
  • 13. Unlock the 2007 Office System with Cogent’s Adoption Planning Services Cogent-led Engagements to design an Office System solution to improve a specific business process or workflow Develop a formal Business Case for the proposed solution to justify the initiative Develop a detailed Adoption & Implementation plan Workshops will be either 1, 3, 5, 10, or 15 days in length Can be funded through Microsoft Software Assurance benefits © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
  • 14. Solution Workshop Components and Participants Solution Engagement/ Strategy Briefing Solution Workshop Implementation Solution Strategy Workshop Conduct Workshop Workshop Briefing Preparation Workshop Follow-Up Components Follow-Up Meeting • Complete Solution • Narrow Problem Areas • Document and Analyze • Review and Refine Activities Workshop Discovery and Workshop Scope As-Is Process Deliverables as Questionnaire • Identify and Review • Develop To-Be Necessary Relevant Client Solution Design • Launch Solution Documentation and • Develop Deliverables Engagement Materials • Cogent Company • Cogent Company • Cogent • Cogent Participants • Client Lead / Liaison • Client Lead / Liaison • Client Lead / Liaison • Client Lead / Liaison • Client Subject Matter • Client Engagement Experts (SMEs) Team (CET) • Client SMEs © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
  • 15. Solution Workshop Deliverables Deliverables Description Current State Review, documentation, and analysis of the Analysis way a process is currently performed Future State Develop a revised and improved business Analysis process utilizing 2007 Office System Solution Business Case Develop a cost / benefit analysis and case for proposed process change, including key $50.0 Estimated 3-Year Cumulative Cash Flow (Most Likely) performance indicator improvement and $40.0 multi-year cash flow analysis $30.0 Benefits (in Millions) $20.0 Adoption & Guidance on resources required, solution $10.0 Implementation owners, risk mitigation, task sequencing, $0.0 Plan change management, and communication Year 0 ($10.0) Year 1 Year 2 Year 3 required to implement the proposed ($20.0) solution Deliverable / Proposal to implement developed solution, Proposal including summary of current state, future state, and business case analyses © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
  • 16. Deliverable Content and Detail 1-Day 3-Day 5-Day 10-Day 15-Day Executive Summary Current State Analysis Current State Analysis Current State Process Diagram Current State Infrastructure Optimization Assessment Future State Analysis Future State Analysis Future State Process Diagram Future State Infrastructure Optimization Assessment Business Anticipated Benefits Case Anticipated Costs Adoption / Implementation Overview Adoption & Implementation Resources Required Roles & Responsibilities Planning Project Plan Risk Assessment & Mitigation Training, Communications, and Change Management Planning Deliverable / Proposal Level of Content Detail High-Level Moderate In-Depth © 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.
  • 17. For More Information, Contact Marc Hoppers Office: 214.341.1004 Email: mhoppers@cogentcompany.com www.cogentcompany.com