COGNATE_Media_Language_And_Discourse_L2_pptx
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The study of media, language, and discourse examines the relationship between media, language, and the ways in which meaning is constructed.
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COGNATE_Media_Language_And_Discourse_L2_pptx
- 1. Module 2: Media and Discourse Framing & Representation
- 2. You can insert here a subtitle if you need it 01 What is Framing?
- 3. FRAMING - Framing refers to how media organizes and presents information, influencing audience perception. Example :- News: Headline, photo, who they interview. - Movies: Camera angles, music, dialogue
- 4. Example of Frame Scenarios Event: A protest about traffic in Davao. - Frame 1: "Protesters BLOCK Roads, Causing Traffic Chaos!" (Focus on the negative) - Frame 2: "Citizens DEMAND Action on Davao Traffic Woes" (Focus on the issue) - Event: A new mall opens in Davao. Example 2: - Frame 1 (Positive): "New Mall Creates Jobs and Boosts Local Economy!" (Focuses on the benefits) - Frame 2 (Negative): "New Mall Causes Traffic and Hurts Small Businesses!" (Focuses on the drawbacks)
- 5. Why it matter? If the media only shows one frame of a story, we might not get the full picture. - Framing and representation work together to shape our understanding of the world. - If the media only shows certain groups of people in certain ways, we might develop stereotypes and prejudices.
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