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Memory Memory
6.1 Information Processing 
• Learning Goals: 
– Students should be able to answer the following: 
1. How do psychologists describe the human memory system? 
2. What information do we encode automatically? What information do we encode 
effortfully, and how does the distribution of practice influence retention? 
3. What effortful processing methods aid in forming memories? 
2 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about forming 
memories and encoding. In addition to 3.0 , I can 
demonstrate applications and inferences beyond 
what was taught 
3.0 
Proficient 
I can analyze forming memories and encoding, 
and compare/contrast the Aspects of the 
learning goal. 
2.0 
Developing 
I can identify terms associated with forming 
memories and encoding, but need to review this 
concept more. 
1.0 
Beginning 
I don’t understand this concept and need help!
Facts or Falsehoods: Memory 
1. Memory storage is never automatic, it always takes effort. 
2. When people go around a circle saying their names, their 
poorest memories are for what was said by the person just 
before them. 
3. Memory aids are no more useful than simple rehearsal of 
information. 
4. Only a few people have photographic memory. 
5. Although our capacity for storing information is large, we are 
still limited in the number of memories we can form. 
6. When people learn something while intoxicated, they recall it 
best when they are intoxicated again. 
7. The hour before sleep is a good time to commit information to 
memory. 
8. How confident eyewitnesses are about what they saw is an 
important predictor of their accuracy. 
3 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Memory- the persistence of 
learning over time through the 
encoding, storage and retrieval of 
information.
Pulling information from 
storage 
Converting environmental & 
mental stimuli into 
memorable brain codes 
“Holding on” to 
encoded information 
Memory Concepts 
Information must be encoded, stored, and retrieved. Psychologists have offered several information-processing models of 
memory. One is connectionism, which views memories as emerging from interconnected neural networks. 
Encoding 
Retrieval Storage 
Parallel processing- the processing of many aspects of a problem simultaneously
Theory# 1 Three-stage Processing Model of Memory 
The Atkinson-Shiffrin three-stage processing model states that we first record to- be-remembered 
information as a fleeting sensory memory, from which it is processed 
into short- term memory, where we encode it through rehearsal for long-term 
memory and later retrieval.
Three-stage Processing Model of Memory
Problems with the three-stage model 
1. Some information skips the first two stages and 
enters long-term memory automatically. 
2. Since we cannot focus all the sensory 
information in the environment, we select 
information (through attention) that is important 
to us. 
3. The nature of short-term memory is more 
complex. 
8
Theory # 2: Working Memory Model (Baddeley) 
This is a newer and better understanding of short-term memory 
because it emphasizes a more active role in the second processing 
stage in which information is rehearsed, new stimuli are associated 
with existing memories, and problems are solved. The working-memory 
model includes the processing of incoming visual-spatial and 
auditory information. 
9 
• Developed by Alan 
Baddeley in the 
1970s 
• The key is the 
Central Executive 
• Takes into account 
the complexities of 
memory
How We Encode (Acquire Information) 
Automatic processing occurs without our awareness and without interfering 
with our thinking about other things. Some forms of processing, such as 
learning to read or drive, require attention and effort when we first perform 
them but with practice become automatic. 
Automatic processing occurs unconsciously; effortful processing requires 
attention and effort. For example, our memory of names will disappear 
unless we rehearse them. 
Automatic Processing 
- Space: location of items 
- Time: sequence of the day’s events 
- Frequency: how many times things have happened 
Effortful Processing 
- Maintenance Rehearsal: 
- Simple Repeating keeps it STM 
- Elaborate Rehearsal: 
- Thinking & Making connections to other learned 
ideas 
10
Serial Position Effect-is our tendency to remember 
the last and first items in a long list 
• Primacy Effect 
– Recall items better at the beginning of the list 
– Better in the long run 
• Recency Effect 
– Recall items better at the end of the list 
– Better in the short term 
11 
1. TUV 
2. ZOF 
3. GEK 
4. WAV 
5. XOZ 
6. TIK 
7. FUT 
8. WIB 
9. SAR 
10. POZ 
11. REY 
12. GIJ 
Better recall 
Poor recall 
Better recall 
Created by the father of 
memory: 
Hermann Ebbinghaus (know 
his name!)
Other Issues in Encoding 
Next-in-line Effect 
- Tend to not recall information of person before your turn in 
line because you focus on our own performance 
Spacing Effect (Distributed Guided Practice) 
- We retain information better when it is distributed over time 
- Spread out our learning (cramming = dump and forget) 
12
Spacing Effect 
• Ebbinghaus’s Forgetting Curve
How We Encode 
- Visual Encoding (imagery) 
- Acoustic Encoding (sounds) 
- Semantic Encoding (meaning) 
* We can recall information we can relate to ourselves (self-reference effect) 
14
Using Mnemonic Devices to Encode 
MNEMONIC DEVICES 
Memory aids that use organizational devices or imagery to recall memories 
1. METHOD OF LOCI 
- Imagine walking through familiar locations and linking each place with what is 
to be remembered; used by actors to remember lines (we will watch a 
video on this the last few minutes of class) 
2. PEG-WORD 
- Remember a list through a jingle, both visual and acoustic (1- bun, 2- shoe, 3- 
tree) 
3. ACRONYMS 
* HOMES = Huron, Ontario, Michigan, Erie, Superior 
• ROY G. BIV = Red, Orange, Yellow, Green, Blue, Indigo, Violet 
4. CHUNKING 
Cluster information into familiar, manageable units, such as words into 
sentences. Chunking occurs so naturally that we often take it for granted. 
15
Try to remember the following 
letters! 
Good luck
GO! 
•XIBMCIAFBICBSMTV
Ok Write it down 
•Let’s see if you can 
remember these. 
•Hopefully no false 
memories.
CHUNKING! 
• Maybe it’s easier to remember them in 
chunks like this: 
• X 
• IBM 
• CIA 
• FBI 
• CBS 
• MTV 
• Now instead of 16 items it’s only 6! NICE!
Encoding Test 
• Recall as many presidents as 
you can in ANY order.
• 01 Washington, George (1789-1797) 
• 02 Adams, John (1797-1801) 
• 03 Jefferson, Thomas (1801-1809) 
• 04 Madison, James (1809-1817) 
• 05 Monroe, James (1817-1825) 
• 06 Adams, John Quincy (1825-1829) 
• 07 Jackson, Andrew (1829-1837) 
• 08 Van Buren, Martin (1837-1841) 
• 09 Harrison, William Henry (1841) 
• 10 Tyler, John (1841-1845) 
• 11 Polk, James Knox (1845-1849) 
• 12 Taylor, Zachary (1849-1850) 
• 13 Fillmore, Millard (1850-1853) 
• 14 Pierce, Franklin (1853-1857) 
• 15 Buchanan, James (1857-1861) 
• 16 Lincoln, Abraham (1861-1865) 
• 17 Johnson, Andrew (1865-1869) 
• 18 Grant, Ulysses S. (1869-1877) 
19 Hayes, Rutherford Birchard (1877- 
1881) 
20 Garfield, James Abram (1881) 
21Arthur, Chester Alan (1881-1885) 
22 Cleveland, Grover (1885-1889) 
23 Harrison, Benjamin (1889-1893) 
24 Cleveland, Grover (1893-1897) 
25 McKinley, William (1897-1901) 
26 Roosevelt, Theodore (1901-1909) 
27 Taft, William Howard (1909-1913) 
28 Wilson, Woodrow (1913-1921) 
29 Harding, Warren Gamaliel (1921-1923) 
30 Coolidge, Calvin (1923-1929) 
31 Hoover, Herbert Clark (1929-1933) 
32 Roosevelt, Franklin Delano (1933- 
1945) 
33 Truman, Harry (1945-1953) 
34 Eisenhower, Dwight David (1953-1961) 
35 Kennedy, John Fitzgerald (1961-1963) 
36 Johnson, Lyndon Baines (1963-1969) 
37 Nixon, Richard Milhous (1969-1974) 
38 Ford, Gerald Rudolph (1974-1977) 
39 Carter, James Earl Jr. (1977-1981 
40 Reagan, Ronald Wilson (1981-1989) 
41 Bush, George Herbert Walker (1989- 
1993) 42 Clinton, William Jefferson (1993- 
2001) 
43 Bush, George Walker (2001-2009) 
44 Obama, Barack Hussein (2009- 
present)
Summary Of Encoding 
22 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Section Assessment 
1. When a list of words is learned in order, the words most likely 
to be forgotten are those that are: 
(A) At the beginning of the list 
(B) At the end of the list 
(C) In the middle of the list 
(D) Hardest to pronounce 
(E) Easiest to spell 
2. According to the information-processing (Atkinson-Shiffrin) 
view of memory, the first process of memory involves: 
–Retrieval 
–Storage 
–Rehearsal 
–Encoding 
–Transfer 
23 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Learning Goal: 
1. How do psychologists describe the human memory system? 
2. What information do we encode automatically? What information do we 
encode effortfully, and how does the distribution of practice influence 
retention? 
3. What effortful processing methods aid in forming memories? 
24 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about forming 
memories and encoding. In addition to 3.0 , I can 
demonstrate applications and inferences beyond 
what was taught 
3.0 
Proficient 
I can analyze forming memories and encoding, 
and compare/contrast the Aspects of the 
learning goal. 
2.0 
Developing 
I can identify terms associated with forming 
memories and encoding, but need to review this 
concept more. 
1.0 
Beginning 
I don’t understand this concept and need help!
Storing Memories 
• Learning Goals: 
– Students should be able to answer the following: 
1. What is sensory memory? 
2. What are the duration and capacity of short-term and long-term memory? 
3. How does the brain store memories? 
25 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about sensory memory 
and the brain’s capacity for memory storage. In 
addition to 3.0 , I can demonstrate applications 
and inferences beyond what was taught 
3.0 
Proficient 
I can analyze sensory memory and the brain’s 
capacity for memory storage, and 
compare/contrast the Aspects of the learning 
goal. 
2.0 
Developing 
I can identify terms associated with sensory 
memory and the brain’s capacity for memory 
storage, but need to review this concept more. 
1.0 
Beginning 
I don’t understand this concept and need help!
Sensory Memory 
Iconic Memory-momentary sensory memory of 
visual stimuli, a photographic or picture-image 
memory lasting for a few tenths of a second. 
Ecohoic Memory-momentary sensory memory 
of auditory stimuli 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Storage: Short-term Memory 
WORKING/SHORT TERM MEMORY 
- Lasts about 20-30 seconds with no 
interference 
- Can hold on average 7 +/- 2 (Miller) 
bits of information 
- Slightly better for hearing than 
seeing 
- Slightly better for digits than letters 
- Can retain about 4 chunks of 
information without rehearsal 
- Chunking: remembering more by 
chunking things together: 
1-9-4-1-1-8-1-2-1-9-9-3-2-0-0-4 
27 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
9 8 2 
5 2 1 
7 3 9
Cognition memory thinking_language
Short-Term Visual Memory Test 
You Have 30 Seconds to Remember this list 
in order: 
2 1 6 9 6 4 6 1 5 1 9 9 7 2 5 2 4 6 8 0 1 2 9 6 1 6 0 
8 9 4 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Results 
• 4-9 = Average 
• 10-19 = extraordinary 
• 20-30 = brilliant 
* Nancy Shulins, Memory Professor 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Storage & Brain Changes 
Synaptic Changes 
- Long-Term Potentiation (LTP) refers to synaptic 
enhancement after learning. An increase in 
neurotransmitter 
release or receptors on the receiving neuron indicates 
strengthening of synapse. 
Stress Hormones-Cortisol 
- Heightening emotions (stress-related or otherwise) 
make for stronger memories. Continued stress may 
disrupt memory. 
Hippocampus 
- Neutral center in the limbic system that processes 
explicit 
memories. 
- Damage to the Left: verbal information 
- Damage to the Right: visual design & location 
Cerebellum 
- Neural center in the hindbrain that processes implicit 
memories. 
32 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Biological Bases of Memory 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Flashbulb Memory 
flashbulb memory- unique and highly 
emotional moment may give rise to a clear, 
strong, and persistent memory. However, this 
memory is not free from errors. 
President Bush being told of 9/11 attack. 
Processes Models Sensory Attention STM 3L4TM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Biological Bases of Memory 
• Amnesia —severe memory loss 
• Retrograde amnesia —inability to remember past 
episodic information; common after head injury 
• Anterograde amnesia —inability to form new 
memories; related to hippocampus damage 
• Korsakoff’s Syndrome – has both retrograde and 
Anterograde amnesia due to excessive use of 
alcohol 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Storage: Types of Long-term Memory 
Semantic 
Episodic 
Having read a story once, people with hippocampus damage will 
read it faster the second time, but will not remember what they have 
read. Same thing happens for where is Waldo findings. 
36 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Explicit Memories 
• Episodic Memories 
– the portion of 
declarative memory 
that stores personal 
experiences. 
• Semantic Memories 
– stores the basic 
meanings of words 
and concepts. 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Learning Goal: 
1. What is sensory memory? 
2. What are the duration and capacity of short-term and long-term memory? 
3. How does the brain store memories? 
38 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about sensory memory 
and the brain’s capacity for memory storage. In 
addition to 3.0 , I can demonstrate applications 
and inferences beyond what was taught 
3.0 
Proficient 
I can analyze sensory memory and the brain’s 
capacity for memory storage, and 
compare/contrast the Aspects of the learning 
goal. 
2.0 
Developing 
I can identify terms associated with sensory 
memory and the brain’s capacity for memory 
storage, but need to review this concept more. 
1.0 
Beginning 
I don’t understand this concept and need help!
Take out a piece of paper….. 
• Name the seven 
dwarves….. 
Now name them…..
WTF… 
assassin, octopus, avocado, 
mystery, sheriff, climate 
40Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Recall Versus Recognition 
Recall 
• you must retrieve the 
information from your 
memory 
• fill-in-the blank or 
essay tests 
Recognition 
• you must identify the 
target from possible 
targets 
• multiple-choice tests 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
How Do We 
Retrieve Memories? 
• Implicit memory – 
Memory that was not deliberately 
learned or of which you have no 
conscious awareness-retrieves 
automatically 
Explicit memory – 
Memory that has been processed with 
attention and can be consciously 
recalled; have to try and retrieve 
42Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
How Do We 
Retrieve Memories? 
Whether memories are 
implicit or explicit, 
successful retrieval 
depends on how they were 
encoded and how they are 
cued 
43Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Retrieval Cues 
Stimuli that are used to bring a 
memory to consciousness or into 
behavior 
• Priming – 
Technique for retrieving memories by 
providing cues that stimulate a 
memory without awareness of the 
connection between the cue and the 
retrieved memory 
44Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Priming 
Which of the following words 
you had previously seen: 
twilight, assassin, dinosaur, 
mystery 
45Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Priming 
Fill in the blanks of some of 
these words : 
ch_ _ _ _ nk 
o _ t _ _ _ us 
_ _og _ y _ _ _ 
_ l _ m _ te 
46Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Priming 
While you did not actively try to 
remember “octopus” and “climate” 
from the first list, they were primed 
in the previous slide, which made 
them easier to identify in this task 
Answers: chipmunk 
octopus 
boogeyman 
climate 
47Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
More Retrieval Cues 
CONTEXT EFFECTS 
* Context Dependent Memory 
Being in a place to recall memories 
Students do better on tests if they study in the 
same place they take the test. Eyewitness 
goes back to where they saw the crime 
occur. 
MOOD & MEMORY 
* State Dependent Memory 
Same emotional/Physical state of when the 
memory was first stored. (Drunks losing 
keys) 
MOOD CONGRUENT MEMORY 
* Happy memories are easier to retrieve when 
a person is happy. (same goes for negative 
memories) 
Fire Truck 
48 
truck 
red 
smell 
fire 
smoke heat 
water 
hose 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
The Context Matters!!! 
• Flashbulb Memories 
• Mood Congruent 
Memory 
• State Dependent 
Memory 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
• Memory Priming Experiment 
• 2 groups 
50 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Group A 
• You are going to look briefly at a 
picture and then answer some 
questions about it. The picture is a 
rough sketch of a poster for a costume 
ball. Do not dwell on the picture. Look 
at it only long enough to “take it all in” 
once. After this, you will answer YES 
or NO to a series of questions. 
51 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Group B 
• You are going to look briefly at a 
picture and then answer some 
questions about it. The picture is a 
rough sketch of a poster for a trained 
seal act. Do not dwell on the picture. 
Look at it only long enough to “take it 
all in” once. After this, you will answer 
YES or NO to a series of questions. 
52 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Memory Priming 
53 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
In this picture was there… 
1. A car? 
2. A man? 
3. A woman? 
4. A child? 
5. An animal? 
6. A whip? 
7. A sword? 
8. A man’s hat? 
9. A ball? 
10. A fish? 
54 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Conclusion 
• Top Down processing – you go beyond 
the sensory information to try to make 
meaning out of ambiguity in your world 
• What you expect (your experiences and 
your perceptual set) drives this 
process 
• Your memory was primed, so you saw 
what you were meant to see 
55 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Section Assessment 
1. Complete this analogy: Fill-in-the-blank test questions are to 
multiple-choice questions as: 
(A) encoding is to storage 
(B) storage is to encoding 
(C) recognition is to recall 
(D) recall is to recognition 
2. In an effort to remember the name of the classmate who sat behind 
her in fifth grade, Martina mentally recited the names of other 
classmates who sat near her. Martina's effort to refresh her memory 
by activating related associations is an example of: 
–Priming 
–Déjà vu 
–Encoding 
–Relearning 
56 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Learning Goal: 
1. How do we get information out of memory? 
2. How do external contexts and internal emotions influence memory retrieval 
57 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about memory 
retrieval. In addition to 3.0 , I can demonstrate 
applications and inferences beyond what was 
taught 
3.0 
Proficient 
I can analyze memory retrieval, and 
compare/contrast the Aspects of the learning 
goal. 
2.0 
Developing 
I can identify terms associated memory retrieval. 
but need to review this concept more. 
1.0 
Beginning 
I don’t understand this concept and need help!
Forgetting Theories 
• Learning Goals: 
– Students should be able to answer the following: 
1. Why do we forget? 
58 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about forgetting. In 
addition to 3.0 , I can demonstrate applications 
and inferences beyond what was taught 
3.0 
Proficient 
I can analyze forgetting, and compare/contrast 
the Aspects of the learning goal. 
2.0 
Developing 
I can identify terms associated with forgetting, 
but need to review this concept more. 
1.0 
Beginning 
I don’t understand this concept and need help!
Failure 
to 
properly 
store 
information 
for 
future 
use 
orget 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
How quickly do we forget? 
LO 6.10 Why do we forget? 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Where Forgetting Can Occur 
• Click to add Text 
• Click to add Text 
• Click to add Text 
Se 
ns 
or 
y 
Retrieval 
Interference 
STM LTM 
Encoding 
Failure 
Rehearsal 
Failure 
Trace 
Decay 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Which penny is real? 
Se 
ns 
or 
y 
• Encoding failure - the failure to pay attention to and 
process information into STM 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Rehearsal Failure 
STM 
• Rehearsal Failure- failure to effectively connect new 
information with prior knowledge due to poor elaboration 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Trace Decay 
• Memory trace - 
physical change in 
the brain that occurs 
when a memory is 
formed 
– Decay - loss of 
memory due to disuse 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Retrieval Problems: Interference 
Proactive Interference 
• Information 
learned EARLIER 
interferes with 
information 
learned LATER 
Retroactive Interference 
• Information 
learned LATER 
interferes with 
information 
learned 
EARLIER 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Memory Retrieval Example 
• Example: Student 
studies French 
FIRST, then 
Spanish 
– Spanish 
interferes with 
French test 
– French interferes 
with Spanish test 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Remembering Interference 
• P roactive is when 
the 
• O ld affects the new 
• R etroactive is when 
the 
• N ew information 
affects the old
Repression 
Repression- 
• psychoanalytic theory, the basic defense mechanism 
that banishes from consciousness anxiety-arousing 
thoughts, feelings, and memories. 
• Sometimes referred to as Motivated I’m a tumor, I’m a tumor 
Forgetting 
• Most often reported in sexual abuse cases 
• Mr. Aguiar and the invisible ninja battles… 
• Limited support for this theory 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
3 Sins of Forgetting 
• Absent-mindedness—inattention to details leads 
to encoding failure (our mind is elsewhere as we 
lay down the car keys). 
• Transience—storage decay over time (after we 
part ways with former classmates, unused 
information fades). 
• Blocking—inaccessibility of stored information 
(seeing an actor in an old movie, we feel the 
name on the tip of our tongue but experience 
retrieval failure—we cannot get it out). 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
3 Sins of Distortion 
• Misattribution—confusing the source of 
information (putting words in someone else’s 
mouth or remembering a dream as an actual 
happening). 
• Suggestibility—the lingering effects of 
misinformation (a leading question—“Did Mr. 
Jones touch your private parts?”—later 
becomes a young child’s false memory). 
• Bias—belief-colored recollections (current 
feelings toward a friend may color our recalled 
initial feelings). 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Learning Goal: 
Why do we forget? 
71 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about forgetting. In 
addition to 3.0 , I can demonstrate applications 
and inferences beyond what was taught 
3.0 
Proficient 
I can analyze forgetting, and compare/contrast 
the Aspects of the learning goal. 
2.0 
Developing 
I can identify terms associated with forgetting, 
but need to review this concept more. 
1.0 
Beginning 
I don’t understand this concept and need help! 
Nearpod homework tonight for misinformation in memory:
Misinformation In Memory 
• Learning Goals: 
– Students should be able to answer the following: 
1. How do misinformation, imagination and source amnesia influence our memory 
construction? 
2. What is the controversy related to claims of repressed and recovered 
memories? 
72 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about misinformation 
in memory. In addition to 3.0 , I can demonstrate 
applications and inferences beyond what was 
taught 
3.0 
Proficient 
I can analyze misinformation in memory, and 
compare/contrast the Aspects of the learning 
goal. 
2.0 
Developing 
I can identify terms associated with 
misinformation in memory, but need to review 
this concept more. 
1.0 
Beginning 
I don’t understand this concept and need help!
Misinformation & Imagination 
Effects 
Misinformation Effect: Incorporating 
misleading information into one’s memory 
of an event. 
Eyewitness reconstruct their memories 
when questioned about the event. 
Group A: How fast were the cars going 
when they hit each other? 
Group B: How fast were the cars going 
when they smashed into each other? 
A week later they were asked: Was there 
any broken glass? Group B (smashed into) 
reported more broken glass that Group A 
(hit). 
Memory Research Guru 
73 
Dr. Loftus 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Imagination Effect 
• Repeatedly imagining nonexistent actions and 
events can create false memories 
– Occurs partly because visualizing something and 
actually perceiving it activate similar brain areas 
– Pathological liars can beat lie detectors 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Source Amnesia 
Source Amnesia 
• attributing to the wrong source an event we have experienced, 
heard about, read about, or imagined. (Also called source 
misattribution.) 
• Examples: may claim you scored a 31 on your ACT but it was 
actually your brother; you recognize someone but have no idea 
where you’ve seen them 
• Source amnesia, along with the misinformation effect, is at the 
heart of many false memories. 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Memory Construction 
• So what has research shown about 
memory? 
– Eyewitness testimony 
is often very effective 
in court cases but 
also often WRONG 
– Memories recovered 
through hypnosis no 
longer admissible 
in court 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Memory Construction (cont.) 
– Dating partners who 
fall in love 
overestimate their 
first impressions of 
one another (“it was 
love at first sight”) 
while those who break 
up underestimate their 
earlier liking (“we 
never really clicked”) 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Memory Construction (cont.) 
– Police are trained to 
ask less suggestive, 
more effective 
questions and not to 
lead witnesses 
– Children’s recollection 
of sexual abuse can be 
prone to error due to 
leading questioning 
(kids are also more 
suggestible than 
adults) 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Factors Affecting the Accuracy of 
Eyewitnesses: 
• Recollections are less influenced by 
leading questions if possibility of 
memory bias is forewarned 
• Passage of time leads to increase in 
misremembering information 
• Age of the witness matters 
• Confidence in memory is not a sign 
of accuracy 
79Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Rehearsal 
• Maintenance rehearsal- a type of memory rehearsal that 
is useful in maintaining information in short term or 
working memory. 
This is not an effective way of having information 
processed and transferred into long term memory. This 
type of rehearsal usually involves repeating information 
without thinking about its meaning or connecting it to 
other information. This is why the information is not 
usually transferred to long term memory 
• Elaborative rehearsal -a type of memory rehearsal that 
is useful in transferring information into long-term 
memory 
This type of rehearsal is effective because it involves 
thinking about the meaning of the information and 
connecting it to other information already stored in 
memory. It goes much deeper than maintenance 
rehearsal 
Processes Models Sensory Attention STM LTM Networks 
Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
Learning Goal: 
1. How do misinformation, imagination and source amnesia influence our 
memory construction? 
2. What is the controversy related to claims of repressed and recovered 
memories? 
81 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about misinformation 
in memory. In addition to 3.0 , I can demonstrate 
applications and inferences beyond what was 
taught 
3.0 
Proficient 
I can analyze misinformation in memory, and 
compare/contrast the Aspects of the learning 
goal. 
2.0 
Developing 
I can identify terms associated with 
misinformation in memory, but need to review 
this concept more. 
1.0 
Beginning 
I don’t understand this concept and need help!
TThhiinnkkiinngg
Thinking and Problem Solving 
• Learning Goals: 
– Students should be able to answer the following: 
1. What are the functions of concepts? 
2. What strategies assist our problem solving? What is creativity and what fosters 
it? 
3. What are the obstacles to problem solving? 
83 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about problem solving 
In addition to 3.0 , I can demonstrate 
applications and inferences beyond what was 
taught 
3.0 
Proficient 
I can analyze problem solving, and 
compare/contrast the Aspects of the learning 
goal. 
2.0 
Developing 
I can identify terms associated with problem 
solving, but need to review this concept more. 
1.0 
Beginning 
I don’t understand this concept and need help!
Mental 
activity 
for 
organizing, 
understanding 
and 
communicating 
ognition
• Concept – idea that represents category of objects, 
events or activities 
Intelligence Gardner 
Concepts 
SUPERORDINATE 
BASIC LEVEL 
SUBORDINATE 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
• Formal concepts - 
defined by specific rules 
or features 
• Natural concepts - form 
as result of real world 
experience (fuzziness) 
• Prototype - example of 
concept that closely 
matches defining 
characteristics 
Intelligence Gardner 
Concepts 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Concepts v. Prototypes 
• Concept: The mental grouping of similar objects, events, 
ideas, or people. There are a variety of chairs but their 
common features define the concept of a chair. 
– we form concepts with mental images or typical 
examples (prototypes). For example, a robin is a 
prototype of a bird, but a penguin is not. 
87 
Intelligence Gardner 
• Prototype: Best example of a concept 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
• Convergent Thinking: Deliberate, 
purposeful thinking that is useful for 
solving problems with only one correct 
solution 
• Divergent Thinking: also known as 
creative thinking, it follows no set plan 
and is more useful for solving problems 
that have multiple solutions in different 
directions. 
• Metacognition: Thinking about thinking. 
Example: thinking about your strategy to 
solve an algebra problem 
88 
Intelligence Gardner 
Types of Thinking 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
7.2 What are the methods people use to solve problems and make decisions? 
Intelligence Gardner 
Problem-Solving 
• Problem solving – cognition 
used to reach goal by 
thinking/behaving in certain 
ways 
– Trial and error – one 
possible solution after 
another tried until successful 
– Algorithms – specific steps 
for solving certain problems 
– Heuristics – guess based 
on experience (“rule of 
thumb”) 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
• Algorithms: Methodical, logical rules or 
procedures that guarantee solving a particular 
problem. 
– Algorithms, which are very time consuming, exhaust 
all possibilities before arriving at a solution. 
Computers use algorithms. 
S P L O Y O C H Y G 
If we were to unscramble these letters to form a word 
using an algorithmic approach, we would face 
90 
Intelligence Gardner 
Problem Solving 
907,208 possibilities. 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Insight & Incubation 
91 
Intelligence Gardner 
• Insight: involves a sudden novel 
realization of a solution to a 
problem. Humans and animals 
have insight. 
– Example: Wolfgang Kohler & Sultan 
the Ape 
• Incubation Effect: Walking away 
from the problem only to have 
insight set in 
• Brain imaging and EEG studies 
suggest that when an insight 
strikes (the “Aha” experience), it 
activates the right temporal cortex 
• The time between not knowing the 
solution and realizing it is 0.3 
seconds. 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
7.3 Why does problem solving sometimes fail and what is creative thinking? 
Functional fixedness - 
thinking about only most 
typical functions of objects 
Mental set - persist using 
past problem-solving 
patterns 
• Confirmation bias – 
search for evidence that 
fits beliefs while ignoring 
evidence not fitting beliefs 
Intelligence Gardner 
Problem-Solving Barriers 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
• Working Backwards is another way to 
solve problems like this one: 
The water lilies on the surface of a small 
pond double in area every 24 hours. 
From the time the first water lily 
appears until the pond is completely 
covered takes 60 days. On what day is 
half the pond covered in water lilies? 
93 
Intelligence Gardner 
Working Backwards 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
1. How can you physically stand behind your father while 
2. What occurred on the 6th of May, 1978 at 12:34PM? 
3. Can you translate this: Y Y U R Y Y U B I C U R Y Y 4 M E 
4. A man bought a horse for $60 and sold it for $70. Then 
he bought the same horse back for $80 and sold it again 
for $90. How much money did he make in the horse 
business? 
94 
Intelligence Gardner 
Problem Solving Examples 
he is standing behind you? 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
• Using the handouts and games provided by the 
instructor, students will work in groups to solve 
various brain teasers and puzzles. 
• Students should be able to discuss with the 
instructor how the problem-solving terms 
relate to solving the brain teasers and puzzles. 
• Complete the problem-solving analysis on the 
back. 
95 
Intelligence Gardner 
Section Assessment 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Learning Goal: 
1. What are the functions of concepts? 
2. What strategies assist our problem solving? What is creativity and what 
fosters it? 
3. What are the obstacles to problem solving? 
96 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about problem solving 
In addition to 3.0 , I can demonstrate 
applications and inferences beyond what was 
taught 
3.0 
Proficient 
I can analyze problem solving, and 
compare/contrast the Aspects of the learning 
goal. 
2.0 
Developing 
I can identify terms associated with problem 
solving, but need to review this concept more. 
1.0 
Beginning 
I don’t understand this concept and need help!
Heuristics and Framing 
• Learning Goals: 
– Students should be able to answer the following: 
1. How do heuristics, overconfidence, and belief perseverance influence our 
decisions and judgments? 
2. What is framing? 
97 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about heuristics and 
framing. In addition to 3.0 , I can demonstrate 
applications and inferences beyond what was 
taught 
3.0 
Proficient 
I can analyze about heuristics and framing, and 
compare/contrast the Aspects of the learning 
goal. 
2.0 
Developing 
I can identify terms associated with about 
heuristics and framing, but need to review this 
concept more. 
1.0 
Beginning 
I don’t understand this concept and need help!
How do we make decisions using 
• Heuristics are simple, thinking strategies 
that allow us to make judgments and 
solve problems efficiently. Heuristics are 
less time consuming, but more error-prone 
than algorithms. (AKA- Rules of 
Thumb or Shortcuts) 
– Representativeness Heuristic: Judging the 
likelihood of things or objects in terms of how 
well they seem to represent, or match, a 
particular prototype. 
– Which would you pick for a six question T/F 
Test? 
1. T T T T T T 
2. T T T F F F 
3. T F F T T F 98 
Intelligence Gardner 
heuristics? 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
How do we make decisions using 
• Representativeness Heuristic (con’t) 
– Tom W. is of high intelligence, although lacking in true creativity. He has a 
need for order and clarity, and for neat and tidy systems in which every detail 
finds its appropriate place. His writing is rather dull and mechanical, 
occasionally enlivened by somewhat corny puns and by flashes of imagination 
of the sci-fi type. He has a strong drive for competence. He seems to feel little 
sympathy for other people and does not enjoy interacting with others. Self-centered, 
Most Popular Majors 
1. Psychology 
2. Business 
3. Biosciences 
4. Education 
9. Engineering 
99 
Intelligence Gardner 
heuristics? 
he nonetheless has a deep moral sense." 
– Which major is Tom? 
• Psychology 
• Biological Sciences (Pre-Med) 
• Education/Teaching 
• Business/Management 
• Engineering 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
How do we make decisions using 
– Estimating the likelihood of events 
based on their availability in memory. 
– Is it safer to fly or drive? 
– 2002-2004 
100 
Intelligence Gardner 
heuristics? 
• Availability Heuristic 
• 34 deaths by plane 
• 128,000 by car 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
How do we make decisions using 
• Overconfidence 
the tendency to be more confident that 
correct – to over-estimate the accuracy 
of our beliefs and judgments. 
101 
Intelligence Gardner 
heuristics? 
At a stock market, both the seller 
and the buyer may be confident 
about their decisions on a stock. 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Belief Bias 
The tendency of one’s preexisting beliefs to 
distort logical reasoning by making invalid 
conclusions. 
God is love. 
Love is blind 
Ray Charles is blind. 
Ray Charles is God. 
Anonymous graffiti 
Cognition Concepts Problems A.I. Creativity 102 
Intelligence Gardner 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
How do we make decisions using 
Belief Perseverance 
clinging to one’s initial conceptions after the basis on 
which they are formed has been discredited. 
•If you see that a country is hostile, you are likely to 
interpret their ambiguous actions as a sign of hostility 
(Jervis, 1985). 
Intuition 
an effortless, immediate, automatic feeling or thought, 
as contrasted with explicit, conscious reasoning. 
103 
Intelligence Gardner 
heuristics? 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
• Framing Effect: Decisions and judgments may be 
significantly affected depending upon how an issue 
is framed. “5% fat or 95% fat free” 
Doctors may use 
framing effect to 
help patients 
elect to do 
surgeries 
Other Framing: 
Condoms have a 95% success rate 
in stopping HIV infections. 
(90% college students rate 
condoms as effective) 
Condoms have a 5% failure rate 
(4% rate condoms as effective) 
104 
Intelligence Gardner 
Decision Making 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
1. Breast cancer has recently received a great deal of attention in the news. 
This may lead us to believe that breast cancer is a much bigger risk of 
death than is heart disease, which would not be the case. This 
overestimation of risk effect is an example of: 
(A) Representativeness heuristic 
(B) Availability heuristic 
(C) Stereotyping 
(D) Confirmation bias 
2. A math student consistently tries to answer a problem using the same 
solution, but is unable to generate any new approaches to the problem. 
This is best illustrated by: 
(A) A Mental Set 
(B) Overgeneralization 
(C) The Framing Effect 
(D) Metacognition 
105 
Intelligence Gardner 
Section Assessment 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Learning Goal: 
1. How do heuristics, overconfidence, and belief perseverance influence our 
decisions and judgments? 
2. What is framing? 
106 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about heuristics and 
framing. In addition to 3.0 , I can demonstrate 
applications and inferences beyond what was 
taught 
3.0 
Proficient 
I can analyze about heuristics and framing, and 
compare/contrast the Aspects of the learning 
goal. 
2.0 
Developing 
I can identify terms associated with about 
heuristics and framing, but need to review this 
concept more. 
1.0 
Beginning 
I don’t understand this concept and need help!
Language 
• Learning Goals: 
– Students should be able to answer the following: 
1. What are the structural components of a language? 
2. What are the milestones of language development? 
3. How do we learn language? 
4. What is the relationship between language and thinking? 
107 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about thinking and 
language. In addition to 3.0 , I can demonstrate 
applications and inferences beyond what was 
taught 
3.0 
Proficient 
I can analyze thinking and language, and 
compare/contrast the Aspects of the learning 
goal. 
2.0 
Developing 
I can identify terms associated with thinking and 
language, but need to review this concept more. 
1.0 
Beginning 
I don’t understand this concept and need help!
• Phonemes: The smallest distinct sound unit in a 
spoken language. For example: t, ch (40 in the 
English lang.) 
• Morpheme: The smallest unit that carries a meaning. 
It may be a word or part of a word. (Ex. –ed, un-, s) 
• Grammar: is the system of rules in a language that 
enable us to communicate with and understand 
others. 
– Syntax: consists of the rules for combining words 
into grammatically sensible sentences 
– Semantics: is the set of rules by which we derive 
meaning from morphemes, words, and sentences. 
The future of language?: (Jeet, Jew) 108 
Intelligence Gardner 
Language Structures 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Stages of Language Development 
Pre-Linguistic Stage: Cooing and Babbling (3 months- 12 
months) 
109 
Intelligence Gardner 
Holophrastic Stage: One-word (12 months) 
Telegraphic Stage: Two Word (age 2) 
Complete Sentences: 2 Years + 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Vocabulary By Age 
18 months: 50 
1st grade: 10,000 
5th grade: 40,000 
“Fast-mapping” 
helps in adding words 
to about age 7. 
110 
Intelligence Gardner 
Learning Language with Age 
FACTS OF LANGUAGE 
-Babbling before 8 months occurs with 
multiple language syllabus, after 8 months 
they only babble in their native language. 
-Deaf babies babble with their hands. 
-The sensitive period of language tends to 
occur between birth and age 7. 
-Children who hear a second language 
before age 7 generally don’t speak with an 
accent. 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Language Development Theories 
1. Operant Learning: Skinner (1957, 1985) believed that language 
development may be explained on the basis of learning principles 
such as association, imitation, and reinforcement. 
2. Inborn Universal Grammar: Noam Chomsky (1959, 1987) opposed 
Skinner’s ideas and suggested that the rate of language acquisition 
is so fast that it cannot be explained through learning principles, 
and thus most of it is inborn. Language Acquisition Device. 
Chomsky says that all children need to learn language is to be 
introduced to it 
Based on the ideas above, answer the following: 
1.Who views language from the nature perspective? Nurture Perspective? 
2.In a debate, who would argue the point, “ Children make up new sentences without 
hearing them first” 
3.In a debate, who would raise the question, “How does the LAD work, where is it located?” 
111 
Intelligence Gardner 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
When a language provides words for objects or 
events, we can think about these objects more 
clearly and remember them. It is easier to think 
about two colors with two different names (A) 
than colors with the same name (B) 
112 
Intelligence Gardner 
Thinking and Language 
• Linguistic Determinism: Whorf 
(1956) suggested that language 
determines the way we think. For 
example, he noted that the Hopi 
people do not have the past tense 
for verbs. Therefore, the Hopi 
cannot think readily about the past. 
• Some cultures count: 1, 2, many… 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Explaining Language Development 
Statistical Learning and Critical Periods: 
• Well before our first birthday, our brains are 
discerning word breaks by statistically analyzing 
which syllables in hap-py-ba-by go together. 
• These statistical analyses are learned during 
critical periods of child development. 
Cognition Concepts Problems A.I. Creativity 113 
Intelligence Gardner 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Language & Age 
Learning new languages gets harder with 
age. 
Cognition Concepts Problems A.I. Creativity 114 
Intelligence Gardner 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Chomsky’s Language Structures 
115 
Intelligence Gardner 
• Surface Structure: The actual words, 
symbols or signs (phonemes, 
morphemes and syntax) 
• Deep Structure: The meaning of the 
words (semantics) 
• More Flaws in Grammar: 
– “Jack The Giant Killer” 
– “Astronaut takes blame for gas in 
spacecraft.” 
– “Stolen painting found by tree.” 
– “Safety experts say school bus 
passengers should be belted.” 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Flaws in Semantics and Syntax 
116 
Intelligence Gardner 
• Grammar Flaws 
– Can we eat Grandma? 
– He eats shoots and leaves. 
– Try our hotdogs. None 
like them. 
– Can’t sleep, come to our 
informational meeting. 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Developmental Language Flaws 
– ‘Ball’ is used to describe anything round like the 
moon. 
– ‘Doll’ might describe only their doll but not 
other dolls 
– overuse of rules that do not fit 
– ‘Goed’ or ‘hitted’ 
117 
Intelligence Gardner 
• Overextensions 
• Underextensions 
• Overregularizations 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Language Flaws: Lost in Translation 
118 
Intelligence Gardner 
Cognition Concepts Problems A.I. Creativity 
I.Q. Wechsler Bias Delay Terman Heredity 
Animal
Learning Goal: 
1. What are the structural components of a language? 
2. What are the milestones of language development? 
3. How do we learn language? 
4. What is the relationship between language and thinking? 
119 
Rating Student Evidence 
4.0 
Expert 
I can teach someone else about thinking and 
language. In addition to 3.0 , I can demonstrate 
applications and inferences beyond what was 
taught 
3.0 
Proficient 
I can analyze thinking and language, and 
compare/contrast the Aspects of the learning 
goal. 
2.0 
Developing 
I can identify terms associated with thinking and 
language, but need to review this concept more. 
1.0 
Beginning 
I don’t understand this concept and need help!

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Cognition memory thinking_language

  • 2. 6.1 Information Processing • Learning Goals: – Students should be able to answer the following: 1. How do psychologists describe the human memory system? 2. What information do we encode automatically? What information do we encode effortfully, and how does the distribution of practice influence retention? 3. What effortful processing methods aid in forming memories? 2 Rating Student Evidence 4.0 Expert I can teach someone else about forming memories and encoding. In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze forming memories and encoding, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated with forming memories and encoding, but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help!
  • 3. Facts or Falsehoods: Memory 1. Memory storage is never automatic, it always takes effort. 2. When people go around a circle saying their names, their poorest memories are for what was said by the person just before them. 3. Memory aids are no more useful than simple rehearsal of information. 4. Only a few people have photographic memory. 5. Although our capacity for storing information is large, we are still limited in the number of memories we can form. 6. When people learn something while intoxicated, they recall it best when they are intoxicated again. 7. The hour before sleep is a good time to commit information to memory. 8. How confident eyewitnesses are about what they saw is an important predictor of their accuracy. 3 Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 4. Memory- the persistence of learning over time through the encoding, storage and retrieval of information.
  • 5. Pulling information from storage Converting environmental & mental stimuli into memorable brain codes “Holding on” to encoded information Memory Concepts Information must be encoded, stored, and retrieved. Psychologists have offered several information-processing models of memory. One is connectionism, which views memories as emerging from interconnected neural networks. Encoding Retrieval Storage Parallel processing- the processing of many aspects of a problem simultaneously
  • 6. Theory# 1 Three-stage Processing Model of Memory The Atkinson-Shiffrin three-stage processing model states that we first record to- be-remembered information as a fleeting sensory memory, from which it is processed into short- term memory, where we encode it through rehearsal for long-term memory and later retrieval.
  • 8. Problems with the three-stage model 1. Some information skips the first two stages and enters long-term memory automatically. 2. Since we cannot focus all the sensory information in the environment, we select information (through attention) that is important to us. 3. The nature of short-term memory is more complex. 8
  • 9. Theory # 2: Working Memory Model (Baddeley) This is a newer and better understanding of short-term memory because it emphasizes a more active role in the second processing stage in which information is rehearsed, new stimuli are associated with existing memories, and problems are solved. The working-memory model includes the processing of incoming visual-spatial and auditory information. 9 • Developed by Alan Baddeley in the 1970s • The key is the Central Executive • Takes into account the complexities of memory
  • 10. How We Encode (Acquire Information) Automatic processing occurs without our awareness and without interfering with our thinking about other things. Some forms of processing, such as learning to read or drive, require attention and effort when we first perform them but with practice become automatic. Automatic processing occurs unconsciously; effortful processing requires attention and effort. For example, our memory of names will disappear unless we rehearse them. Automatic Processing - Space: location of items - Time: sequence of the day’s events - Frequency: how many times things have happened Effortful Processing - Maintenance Rehearsal: - Simple Repeating keeps it STM - Elaborate Rehearsal: - Thinking & Making connections to other learned ideas 10
  • 11. Serial Position Effect-is our tendency to remember the last and first items in a long list • Primacy Effect – Recall items better at the beginning of the list – Better in the long run • Recency Effect – Recall items better at the end of the list – Better in the short term 11 1. TUV 2. ZOF 3. GEK 4. WAV 5. XOZ 6. TIK 7. FUT 8. WIB 9. SAR 10. POZ 11. REY 12. GIJ Better recall Poor recall Better recall Created by the father of memory: Hermann Ebbinghaus (know his name!)
  • 12. Other Issues in Encoding Next-in-line Effect - Tend to not recall information of person before your turn in line because you focus on our own performance Spacing Effect (Distributed Guided Practice) - We retain information better when it is distributed over time - Spread out our learning (cramming = dump and forget) 12
  • 13. Spacing Effect • Ebbinghaus’s Forgetting Curve
  • 14. How We Encode - Visual Encoding (imagery) - Acoustic Encoding (sounds) - Semantic Encoding (meaning) * We can recall information we can relate to ourselves (self-reference effect) 14
  • 15. Using Mnemonic Devices to Encode MNEMONIC DEVICES Memory aids that use organizational devices or imagery to recall memories 1. METHOD OF LOCI - Imagine walking through familiar locations and linking each place with what is to be remembered; used by actors to remember lines (we will watch a video on this the last few minutes of class) 2. PEG-WORD - Remember a list through a jingle, both visual and acoustic (1- bun, 2- shoe, 3- tree) 3. ACRONYMS * HOMES = Huron, Ontario, Michigan, Erie, Superior • ROY G. BIV = Red, Orange, Yellow, Green, Blue, Indigo, Violet 4. CHUNKING Cluster information into familiar, manageable units, such as words into sentences. Chunking occurs so naturally that we often take it for granted. 15
  • 16. Try to remember the following letters! Good luck
  • 18. Ok Write it down •Let’s see if you can remember these. •Hopefully no false memories.
  • 19. CHUNKING! • Maybe it’s easier to remember them in chunks like this: • X • IBM • CIA • FBI • CBS • MTV • Now instead of 16 items it’s only 6! NICE!
  • 20. Encoding Test • Recall as many presidents as you can in ANY order.
  • 21. • 01 Washington, George (1789-1797) • 02 Adams, John (1797-1801) • 03 Jefferson, Thomas (1801-1809) • 04 Madison, James (1809-1817) • 05 Monroe, James (1817-1825) • 06 Adams, John Quincy (1825-1829) • 07 Jackson, Andrew (1829-1837) • 08 Van Buren, Martin (1837-1841) • 09 Harrison, William Henry (1841) • 10 Tyler, John (1841-1845) • 11 Polk, James Knox (1845-1849) • 12 Taylor, Zachary (1849-1850) • 13 Fillmore, Millard (1850-1853) • 14 Pierce, Franklin (1853-1857) • 15 Buchanan, James (1857-1861) • 16 Lincoln, Abraham (1861-1865) • 17 Johnson, Andrew (1865-1869) • 18 Grant, Ulysses S. (1869-1877) 19 Hayes, Rutherford Birchard (1877- 1881) 20 Garfield, James Abram (1881) 21Arthur, Chester Alan (1881-1885) 22 Cleveland, Grover (1885-1889) 23 Harrison, Benjamin (1889-1893) 24 Cleveland, Grover (1893-1897) 25 McKinley, William (1897-1901) 26 Roosevelt, Theodore (1901-1909) 27 Taft, William Howard (1909-1913) 28 Wilson, Woodrow (1913-1921) 29 Harding, Warren Gamaliel (1921-1923) 30 Coolidge, Calvin (1923-1929) 31 Hoover, Herbert Clark (1929-1933) 32 Roosevelt, Franklin Delano (1933- 1945) 33 Truman, Harry (1945-1953) 34 Eisenhower, Dwight David (1953-1961) 35 Kennedy, John Fitzgerald (1961-1963) 36 Johnson, Lyndon Baines (1963-1969) 37 Nixon, Richard Milhous (1969-1974) 38 Ford, Gerald Rudolph (1974-1977) 39 Carter, James Earl Jr. (1977-1981 40 Reagan, Ronald Wilson (1981-1989) 41 Bush, George Herbert Walker (1989- 1993) 42 Clinton, William Jefferson (1993- 2001) 43 Bush, George Walker (2001-2009) 44 Obama, Barack Hussein (2009- present)
  • 22. Summary Of Encoding 22 Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 23. Section Assessment 1. When a list of words is learned in order, the words most likely to be forgotten are those that are: (A) At the beginning of the list (B) At the end of the list (C) In the middle of the list (D) Hardest to pronounce (E) Easiest to spell 2. According to the information-processing (Atkinson-Shiffrin) view of memory, the first process of memory involves: –Retrieval –Storage –Rehearsal –Encoding –Transfer 23 Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 24. Learning Goal: 1. How do psychologists describe the human memory system? 2. What information do we encode automatically? What information do we encode effortfully, and how does the distribution of practice influence retention? 3. What effortful processing methods aid in forming memories? 24 Rating Student Evidence 4.0 Expert I can teach someone else about forming memories and encoding. In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze forming memories and encoding, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated with forming memories and encoding, but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help!
  • 25. Storing Memories • Learning Goals: – Students should be able to answer the following: 1. What is sensory memory? 2. What are the duration and capacity of short-term and long-term memory? 3. How does the brain store memories? 25 Rating Student Evidence 4.0 Expert I can teach someone else about sensory memory and the brain’s capacity for memory storage. In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze sensory memory and the brain’s capacity for memory storage, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated with sensory memory and the brain’s capacity for memory storage, but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help!
  • 26. Sensory Memory Iconic Memory-momentary sensory memory of visual stimuli, a photographic or picture-image memory lasting for a few tenths of a second. Ecohoic Memory-momentary sensory memory of auditory stimuli Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 27. Storage: Short-term Memory WORKING/SHORT TERM MEMORY - Lasts about 20-30 seconds with no interference - Can hold on average 7 +/- 2 (Miller) bits of information - Slightly better for hearing than seeing - Slightly better for digits than letters - Can retain about 4 chunks of information without rehearsal - Chunking: remembering more by chunking things together: 1-9-4-1-1-8-1-2-1-9-9-3-2-0-0-4 27 Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 28. 9 8 2 5 2 1 7 3 9
  • 30. Short-Term Visual Memory Test You Have 30 Seconds to Remember this list in order: 2 1 6 9 6 4 6 1 5 1 9 9 7 2 5 2 4 6 8 0 1 2 9 6 1 6 0 8 9 4 Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 31. Results • 4-9 = Average • 10-19 = extraordinary • 20-30 = brilliant * Nancy Shulins, Memory Professor Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 32. Storage & Brain Changes Synaptic Changes - Long-Term Potentiation (LTP) refers to synaptic enhancement after learning. An increase in neurotransmitter release or receptors on the receiving neuron indicates strengthening of synapse. Stress Hormones-Cortisol - Heightening emotions (stress-related or otherwise) make for stronger memories. Continued stress may disrupt memory. Hippocampus - Neutral center in the limbic system that processes explicit memories. - Damage to the Left: verbal information - Damage to the Right: visual design & location Cerebellum - Neural center in the hindbrain that processes implicit memories. 32 Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 33. Biological Bases of Memory Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 34. Flashbulb Memory flashbulb memory- unique and highly emotional moment may give rise to a clear, strong, and persistent memory. However, this memory is not free from errors. President Bush being told of 9/11 attack. Processes Models Sensory Attention STM 3L4TM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 35. Biological Bases of Memory • Amnesia —severe memory loss • Retrograde amnesia —inability to remember past episodic information; common after head injury • Anterograde amnesia —inability to form new memories; related to hippocampus damage • Korsakoff’s Syndrome – has both retrograde and Anterograde amnesia due to excessive use of alcohol Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 36. Storage: Types of Long-term Memory Semantic Episodic Having read a story once, people with hippocampus damage will read it faster the second time, but will not remember what they have read. Same thing happens for where is Waldo findings. 36 Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 37. Explicit Memories • Episodic Memories – the portion of declarative memory that stores personal experiences. • Semantic Memories – stores the basic meanings of words and concepts. Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 38. Learning Goal: 1. What is sensory memory? 2. What are the duration and capacity of short-term and long-term memory? 3. How does the brain store memories? 38 Rating Student Evidence 4.0 Expert I can teach someone else about sensory memory and the brain’s capacity for memory storage. In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze sensory memory and the brain’s capacity for memory storage, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated with sensory memory and the brain’s capacity for memory storage, but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help!
  • 39. Take out a piece of paper….. • Name the seven dwarves….. Now name them…..
  • 40. WTF… assassin, octopus, avocado, mystery, sheriff, climate 40Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 41. Recall Versus Recognition Recall • you must retrieve the information from your memory • fill-in-the blank or essay tests Recognition • you must identify the target from possible targets • multiple-choice tests Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 42. How Do We Retrieve Memories? • Implicit memory – Memory that was not deliberately learned or of which you have no conscious awareness-retrieves automatically Explicit memory – Memory that has been processed with attention and can be consciously recalled; have to try and retrieve 42Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 43. How Do We Retrieve Memories? Whether memories are implicit or explicit, successful retrieval depends on how they were encoded and how they are cued 43Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 44. Retrieval Cues Stimuli that are used to bring a memory to consciousness or into behavior • Priming – Technique for retrieving memories by providing cues that stimulate a memory without awareness of the connection between the cue and the retrieved memory 44Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 45. Priming Which of the following words you had previously seen: twilight, assassin, dinosaur, mystery 45Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 46. Priming Fill in the blanks of some of these words : ch_ _ _ _ nk o _ t _ _ _ us _ _og _ y _ _ _ _ l _ m _ te 46Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 47. Priming While you did not actively try to remember “octopus” and “climate” from the first list, they were primed in the previous slide, which made them easier to identify in this task Answers: chipmunk octopus boogeyman climate 47Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 48. More Retrieval Cues CONTEXT EFFECTS * Context Dependent Memory Being in a place to recall memories Students do better on tests if they study in the same place they take the test. Eyewitness goes back to where they saw the crime occur. MOOD & MEMORY * State Dependent Memory Same emotional/Physical state of when the memory was first stored. (Drunks losing keys) MOOD CONGRUENT MEMORY * Happy memories are easier to retrieve when a person is happy. (same goes for negative memories) Fire Truck 48 truck red smell fire smoke heat water hose Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 49. The Context Matters!!! • Flashbulb Memories • Mood Congruent Memory • State Dependent Memory Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 50. • Memory Priming Experiment • 2 groups 50 Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 51. Group A • You are going to look briefly at a picture and then answer some questions about it. The picture is a rough sketch of a poster for a costume ball. Do not dwell on the picture. Look at it only long enough to “take it all in” once. After this, you will answer YES or NO to a series of questions. 51 Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 52. Group B • You are going to look briefly at a picture and then answer some questions about it. The picture is a rough sketch of a poster for a trained seal act. Do not dwell on the picture. Look at it only long enough to “take it all in” once. After this, you will answer YES or NO to a series of questions. 52 Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 53. Memory Priming 53 Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 54. In this picture was there… 1. A car? 2. A man? 3. A woman? 4. A child? 5. An animal? 6. A whip? 7. A sword? 8. A man’s hat? 9. A ball? 10. A fish? 54 Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 55. Conclusion • Top Down processing – you go beyond the sensory information to try to make meaning out of ambiguity in your world • What you expect (your experiences and your perceptual set) drives this process • Your memory was primed, so you saw what you were meant to see 55 Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 56. Section Assessment 1. Complete this analogy: Fill-in-the-blank test questions are to multiple-choice questions as: (A) encoding is to storage (B) storage is to encoding (C) recognition is to recall (D) recall is to recognition 2. In an effort to remember the name of the classmate who sat behind her in fifth grade, Martina mentally recited the names of other classmates who sat near her. Martina's effort to refresh her memory by activating related associations is an example of: –Priming –Déjà vu –Encoding –Relearning 56 Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 57. Learning Goal: 1. How do we get information out of memory? 2. How do external contexts and internal emotions influence memory retrieval 57 Rating Student Evidence 4.0 Expert I can teach someone else about memory retrieval. In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze memory retrieval, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated memory retrieval. but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help!
  • 58. Forgetting Theories • Learning Goals: – Students should be able to answer the following: 1. Why do we forget? 58 Rating Student Evidence 4.0 Expert I can teach someone else about forgetting. In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze forgetting, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated with forgetting, but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help!
  • 59. Failure to properly store information for future use orget Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 60. How quickly do we forget? LO 6.10 Why do we forget? Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 61. Where Forgetting Can Occur • Click to add Text • Click to add Text • Click to add Text Se ns or y Retrieval Interference STM LTM Encoding Failure Rehearsal Failure Trace Decay Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 62. Which penny is real? Se ns or y • Encoding failure - the failure to pay attention to and process information into STM Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 63. Rehearsal Failure STM • Rehearsal Failure- failure to effectively connect new information with prior knowledge due to poor elaboration Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 64. Trace Decay • Memory trace - physical change in the brain that occurs when a memory is formed – Decay - loss of memory due to disuse Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 65. Retrieval Problems: Interference Proactive Interference • Information learned EARLIER interferes with information learned LATER Retroactive Interference • Information learned LATER interferes with information learned EARLIER Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 66. Memory Retrieval Example • Example: Student studies French FIRST, then Spanish – Spanish interferes with French test – French interferes with Spanish test Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 67. Remembering Interference • P roactive is when the • O ld affects the new • R etroactive is when the • N ew information affects the old
  • 68. Repression Repression- • psychoanalytic theory, the basic defense mechanism that banishes from consciousness anxiety-arousing thoughts, feelings, and memories. • Sometimes referred to as Motivated I’m a tumor, I’m a tumor Forgetting • Most often reported in sexual abuse cases • Mr. Aguiar and the invisible ninja battles… • Limited support for this theory Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 69. 3 Sins of Forgetting • Absent-mindedness—inattention to details leads to encoding failure (our mind is elsewhere as we lay down the car keys). • Transience—storage decay over time (after we part ways with former classmates, unused information fades). • Blocking—inaccessibility of stored information (seeing an actor in an old movie, we feel the name on the tip of our tongue but experience retrieval failure—we cannot get it out). Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 70. 3 Sins of Distortion • Misattribution—confusing the source of information (putting words in someone else’s mouth or remembering a dream as an actual happening). • Suggestibility—the lingering effects of misinformation (a leading question—“Did Mr. Jones touch your private parts?”—later becomes a young child’s false memory). • Bias—belief-colored recollections (current feelings toward a friend may color our recalled initial feelings). Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 71. Learning Goal: Why do we forget? 71 Rating Student Evidence 4.0 Expert I can teach someone else about forgetting. In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze forgetting, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated with forgetting, but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help! Nearpod homework tonight for misinformation in memory:
  • 72. Misinformation In Memory • Learning Goals: – Students should be able to answer the following: 1. How do misinformation, imagination and source amnesia influence our memory construction? 2. What is the controversy related to claims of repressed and recovered memories? 72 Rating Student Evidence 4.0 Expert I can teach someone else about misinformation in memory. In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze misinformation in memory, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated with misinformation in memory, but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help!
  • 73. Misinformation & Imagination Effects Misinformation Effect: Incorporating misleading information into one’s memory of an event. Eyewitness reconstruct their memories when questioned about the event. Group A: How fast were the cars going when they hit each other? Group B: How fast were the cars going when they smashed into each other? A week later they were asked: Was there any broken glass? Group B (smashed into) reported more broken glass that Group A (hit). Memory Research Guru 73 Dr. Loftus Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 74. Imagination Effect • Repeatedly imagining nonexistent actions and events can create false memories – Occurs partly because visualizing something and actually perceiving it activate similar brain areas – Pathological liars can beat lie detectors Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 75. Source Amnesia Source Amnesia • attributing to the wrong source an event we have experienced, heard about, read about, or imagined. (Also called source misattribution.) • Examples: may claim you scored a 31 on your ACT but it was actually your brother; you recognize someone but have no idea where you’ve seen them • Source amnesia, along with the misinformation effect, is at the heart of many false memories. Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 76. Memory Construction • So what has research shown about memory? – Eyewitness testimony is often very effective in court cases but also often WRONG – Memories recovered through hypnosis no longer admissible in court Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 77. Memory Construction (cont.) – Dating partners who fall in love overestimate their first impressions of one another (“it was love at first sight”) while those who break up underestimate their earlier liking (“we never really clicked”) Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 78. Memory Construction (cont.) – Police are trained to ask less suggestive, more effective questions and not to lead witnesses – Children’s recollection of sexual abuse can be prone to error due to leading questioning (kids are also more suggestible than adults) Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 79. Factors Affecting the Accuracy of Eyewitnesses: • Recollections are less influenced by leading questions if possibility of memory bias is forewarned • Passage of time leads to increase in misremembering information • Age of the witness matters • Confidence in memory is not a sign of accuracy 79Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 80. Rehearsal • Maintenance rehearsal- a type of memory rehearsal that is useful in maintaining information in short term or working memory. This is not an effective way of having information processed and transferred into long term memory. This type of rehearsal usually involves repeating information without thinking about its meaning or connecting it to other information. This is why the information is not usually transferred to long term memory • Elaborative rehearsal -a type of memory rehearsal that is useful in transferring information into long-term memory This type of rehearsal is effective because it involves thinking about the meaning of the information and connecting it to other information already stored in memory. It goes much deeper than maintenance rehearsal Processes Models Sensory Attention STM LTM Networks Cues Eyewitness Problems False Forgetting Formation Alzheimer’s
  • 81. Learning Goal: 1. How do misinformation, imagination and source amnesia influence our memory construction? 2. What is the controversy related to claims of repressed and recovered memories? 81 Rating Student Evidence 4.0 Expert I can teach someone else about misinformation in memory. In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze misinformation in memory, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated with misinformation in memory, but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help!
  • 83. Thinking and Problem Solving • Learning Goals: – Students should be able to answer the following: 1. What are the functions of concepts? 2. What strategies assist our problem solving? What is creativity and what fosters it? 3. What are the obstacles to problem solving? 83 Rating Student Evidence 4.0 Expert I can teach someone else about problem solving In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze problem solving, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated with problem solving, but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help!
  • 84. Mental activity for organizing, understanding and communicating ognition
  • 85. • Concept – idea that represents category of objects, events or activities Intelligence Gardner Concepts SUPERORDINATE BASIC LEVEL SUBORDINATE Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 86. • Formal concepts - defined by specific rules or features • Natural concepts - form as result of real world experience (fuzziness) • Prototype - example of concept that closely matches defining characteristics Intelligence Gardner Concepts Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 87. Concepts v. Prototypes • Concept: The mental grouping of similar objects, events, ideas, or people. There are a variety of chairs but their common features define the concept of a chair. – we form concepts with mental images or typical examples (prototypes). For example, a robin is a prototype of a bird, but a penguin is not. 87 Intelligence Gardner • Prototype: Best example of a concept Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 88. • Convergent Thinking: Deliberate, purposeful thinking that is useful for solving problems with only one correct solution • Divergent Thinking: also known as creative thinking, it follows no set plan and is more useful for solving problems that have multiple solutions in different directions. • Metacognition: Thinking about thinking. Example: thinking about your strategy to solve an algebra problem 88 Intelligence Gardner Types of Thinking Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 89. 7.2 What are the methods people use to solve problems and make decisions? Intelligence Gardner Problem-Solving • Problem solving – cognition used to reach goal by thinking/behaving in certain ways – Trial and error – one possible solution after another tried until successful – Algorithms – specific steps for solving certain problems – Heuristics – guess based on experience (“rule of thumb”) Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 90. • Algorithms: Methodical, logical rules or procedures that guarantee solving a particular problem. – Algorithms, which are very time consuming, exhaust all possibilities before arriving at a solution. Computers use algorithms. S P L O Y O C H Y G If we were to unscramble these letters to form a word using an algorithmic approach, we would face 90 Intelligence Gardner Problem Solving 907,208 possibilities. Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 91. Insight & Incubation 91 Intelligence Gardner • Insight: involves a sudden novel realization of a solution to a problem. Humans and animals have insight. – Example: Wolfgang Kohler & Sultan the Ape • Incubation Effect: Walking away from the problem only to have insight set in • Brain imaging and EEG studies suggest that when an insight strikes (the “Aha” experience), it activates the right temporal cortex • The time between not knowing the solution and realizing it is 0.3 seconds. Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 92. 7.3 Why does problem solving sometimes fail and what is creative thinking? Functional fixedness - thinking about only most typical functions of objects Mental set - persist using past problem-solving patterns • Confirmation bias – search for evidence that fits beliefs while ignoring evidence not fitting beliefs Intelligence Gardner Problem-Solving Barriers Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 93. • Working Backwards is another way to solve problems like this one: The water lilies on the surface of a small pond double in area every 24 hours. From the time the first water lily appears until the pond is completely covered takes 60 days. On what day is half the pond covered in water lilies? 93 Intelligence Gardner Working Backwards Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 94. 1. How can you physically stand behind your father while 2. What occurred on the 6th of May, 1978 at 12:34PM? 3. Can you translate this: Y Y U R Y Y U B I C U R Y Y 4 M E 4. A man bought a horse for $60 and sold it for $70. Then he bought the same horse back for $80 and sold it again for $90. How much money did he make in the horse business? 94 Intelligence Gardner Problem Solving Examples he is standing behind you? Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 95. • Using the handouts and games provided by the instructor, students will work in groups to solve various brain teasers and puzzles. • Students should be able to discuss with the instructor how the problem-solving terms relate to solving the brain teasers and puzzles. • Complete the problem-solving analysis on the back. 95 Intelligence Gardner Section Assessment Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 96. Learning Goal: 1. What are the functions of concepts? 2. What strategies assist our problem solving? What is creativity and what fosters it? 3. What are the obstacles to problem solving? 96 Rating Student Evidence 4.0 Expert I can teach someone else about problem solving In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze problem solving, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated with problem solving, but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help!
  • 97. Heuristics and Framing • Learning Goals: – Students should be able to answer the following: 1. How do heuristics, overconfidence, and belief perseverance influence our decisions and judgments? 2. What is framing? 97 Rating Student Evidence 4.0 Expert I can teach someone else about heuristics and framing. In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze about heuristics and framing, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated with about heuristics and framing, but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help!
  • 98. How do we make decisions using • Heuristics are simple, thinking strategies that allow us to make judgments and solve problems efficiently. Heuristics are less time consuming, but more error-prone than algorithms. (AKA- Rules of Thumb or Shortcuts) – Representativeness Heuristic: Judging the likelihood of things or objects in terms of how well they seem to represent, or match, a particular prototype. – Which would you pick for a six question T/F Test? 1. T T T T T T 2. T T T F F F 3. T F F T T F 98 Intelligence Gardner heuristics? Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 99. How do we make decisions using • Representativeness Heuristic (con’t) – Tom W. is of high intelligence, although lacking in true creativity. He has a need for order and clarity, and for neat and tidy systems in which every detail finds its appropriate place. His writing is rather dull and mechanical, occasionally enlivened by somewhat corny puns and by flashes of imagination of the sci-fi type. He has a strong drive for competence. He seems to feel little sympathy for other people and does not enjoy interacting with others. Self-centered, Most Popular Majors 1. Psychology 2. Business 3. Biosciences 4. Education 9. Engineering 99 Intelligence Gardner heuristics? he nonetheless has a deep moral sense." – Which major is Tom? • Psychology • Biological Sciences (Pre-Med) • Education/Teaching • Business/Management • Engineering Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 100. How do we make decisions using – Estimating the likelihood of events based on their availability in memory. – Is it safer to fly or drive? – 2002-2004 100 Intelligence Gardner heuristics? • Availability Heuristic • 34 deaths by plane • 128,000 by car Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 101. How do we make decisions using • Overconfidence the tendency to be more confident that correct – to over-estimate the accuracy of our beliefs and judgments. 101 Intelligence Gardner heuristics? At a stock market, both the seller and the buyer may be confident about their decisions on a stock. Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 102. Belief Bias The tendency of one’s preexisting beliefs to distort logical reasoning by making invalid conclusions. God is love. Love is blind Ray Charles is blind. Ray Charles is God. Anonymous graffiti Cognition Concepts Problems A.I. Creativity 102 Intelligence Gardner I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 103. How do we make decisions using Belief Perseverance clinging to one’s initial conceptions after the basis on which they are formed has been discredited. •If you see that a country is hostile, you are likely to interpret their ambiguous actions as a sign of hostility (Jervis, 1985). Intuition an effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning. 103 Intelligence Gardner heuristics? Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 104. • Framing Effect: Decisions and judgments may be significantly affected depending upon how an issue is framed. “5% fat or 95% fat free” Doctors may use framing effect to help patients elect to do surgeries Other Framing: Condoms have a 95% success rate in stopping HIV infections. (90% college students rate condoms as effective) Condoms have a 5% failure rate (4% rate condoms as effective) 104 Intelligence Gardner Decision Making Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 105. 1. Breast cancer has recently received a great deal of attention in the news. This may lead us to believe that breast cancer is a much bigger risk of death than is heart disease, which would not be the case. This overestimation of risk effect is an example of: (A) Representativeness heuristic (B) Availability heuristic (C) Stereotyping (D) Confirmation bias 2. A math student consistently tries to answer a problem using the same solution, but is unable to generate any new approaches to the problem. This is best illustrated by: (A) A Mental Set (B) Overgeneralization (C) The Framing Effect (D) Metacognition 105 Intelligence Gardner Section Assessment Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 106. Learning Goal: 1. How do heuristics, overconfidence, and belief perseverance influence our decisions and judgments? 2. What is framing? 106 Rating Student Evidence 4.0 Expert I can teach someone else about heuristics and framing. In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze about heuristics and framing, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated with about heuristics and framing, but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help!
  • 107. Language • Learning Goals: – Students should be able to answer the following: 1. What are the structural components of a language? 2. What are the milestones of language development? 3. How do we learn language? 4. What is the relationship between language and thinking? 107 Rating Student Evidence 4.0 Expert I can teach someone else about thinking and language. In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze thinking and language, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated with thinking and language, but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help!
  • 108. • Phonemes: The smallest distinct sound unit in a spoken language. For example: t, ch (40 in the English lang.) • Morpheme: The smallest unit that carries a meaning. It may be a word or part of a word. (Ex. –ed, un-, s) • Grammar: is the system of rules in a language that enable us to communicate with and understand others. – Syntax: consists of the rules for combining words into grammatically sensible sentences – Semantics: is the set of rules by which we derive meaning from morphemes, words, and sentences. The future of language?: (Jeet, Jew) 108 Intelligence Gardner Language Structures Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 109. Stages of Language Development Pre-Linguistic Stage: Cooing and Babbling (3 months- 12 months) 109 Intelligence Gardner Holophrastic Stage: One-word (12 months) Telegraphic Stage: Two Word (age 2) Complete Sentences: 2 Years + Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 110. Vocabulary By Age 18 months: 50 1st grade: 10,000 5th grade: 40,000 “Fast-mapping” helps in adding words to about age 7. 110 Intelligence Gardner Learning Language with Age FACTS OF LANGUAGE -Babbling before 8 months occurs with multiple language syllabus, after 8 months they only babble in their native language. -Deaf babies babble with their hands. -The sensitive period of language tends to occur between birth and age 7. -Children who hear a second language before age 7 generally don’t speak with an accent. Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 111. Language Development Theories 1. Operant Learning: Skinner (1957, 1985) believed that language development may be explained on the basis of learning principles such as association, imitation, and reinforcement. 2. Inborn Universal Grammar: Noam Chomsky (1959, 1987) opposed Skinner’s ideas and suggested that the rate of language acquisition is so fast that it cannot be explained through learning principles, and thus most of it is inborn. Language Acquisition Device. Chomsky says that all children need to learn language is to be introduced to it Based on the ideas above, answer the following: 1.Who views language from the nature perspective? Nurture Perspective? 2.In a debate, who would argue the point, “ Children make up new sentences without hearing them first” 3.In a debate, who would raise the question, “How does the LAD work, where is it located?” 111 Intelligence Gardner Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 112. When a language provides words for objects or events, we can think about these objects more clearly and remember them. It is easier to think about two colors with two different names (A) than colors with the same name (B) 112 Intelligence Gardner Thinking and Language • Linguistic Determinism: Whorf (1956) suggested that language determines the way we think. For example, he noted that the Hopi people do not have the past tense for verbs. Therefore, the Hopi cannot think readily about the past. • Some cultures count: 1, 2, many… Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 113. Explaining Language Development Statistical Learning and Critical Periods: • Well before our first birthday, our brains are discerning word breaks by statistically analyzing which syllables in hap-py-ba-by go together. • These statistical analyses are learned during critical periods of child development. Cognition Concepts Problems A.I. Creativity 113 Intelligence Gardner I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 114. Language & Age Learning new languages gets harder with age. Cognition Concepts Problems A.I. Creativity 114 Intelligence Gardner I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 115. Chomsky’s Language Structures 115 Intelligence Gardner • Surface Structure: The actual words, symbols or signs (phonemes, morphemes and syntax) • Deep Structure: The meaning of the words (semantics) • More Flaws in Grammar: – “Jack The Giant Killer” – “Astronaut takes blame for gas in spacecraft.” – “Stolen painting found by tree.” – “Safety experts say school bus passengers should be belted.” Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 116. Flaws in Semantics and Syntax 116 Intelligence Gardner • Grammar Flaws – Can we eat Grandma? – He eats shoots and leaves. – Try our hotdogs. None like them. – Can’t sleep, come to our informational meeting. Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 117. Developmental Language Flaws – ‘Ball’ is used to describe anything round like the moon. – ‘Doll’ might describe only their doll but not other dolls – overuse of rules that do not fit – ‘Goed’ or ‘hitted’ 117 Intelligence Gardner • Overextensions • Underextensions • Overregularizations Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 118. Language Flaws: Lost in Translation 118 Intelligence Gardner Cognition Concepts Problems A.I. Creativity I.Q. Wechsler Bias Delay Terman Heredity Animal
  • 119. Learning Goal: 1. What are the structural components of a language? 2. What are the milestones of language development? 3. How do we learn language? 4. What is the relationship between language and thinking? 119 Rating Student Evidence 4.0 Expert I can teach someone else about thinking and language. In addition to 3.0 , I can demonstrate applications and inferences beyond what was taught 3.0 Proficient I can analyze thinking and language, and compare/contrast the Aspects of the learning goal. 2.0 Developing I can identify terms associated with thinking and language, but need to review this concept more. 1.0 Beginning I don’t understand this concept and need help!

Editor's Notes

  • #4: (1) F (2) T (3) F (4) F (5) F (6) T (7) T (8) F
  • #5: Memory is the persistence of learning over time through the storage and retrieval of information. In some ways, our memory is like a computer’s information-processing system.
  • #6: Information must be encoded, stored, and retrieved. Psychologists have offered several information-processing models of memory. One is connectionism, which views memories as emerging from interconnected neural networks. Encoding - the set of mental operations that people perform on sensory information to convert that information into a form that is usable in the brain’s storage systems. Storage - holding onto information for some period of time. Retrieval - getting information that is in storage into a form that can be used.
  • #7: The Atkinson-Shiffrin three-stage processing model states that we first record to- be-remembered information as a fleeting sensory memory, from which it is processed into short- term memory, where we encode it through rehearsal for long-term memory and later retrieval. This model is limited and fallible because we sometimes bypass the first two stages and process some information automatically and directly into long-term memory without conscious awareness.
  • #8: The Atkinson-Shiffrin three-stage processing model states that we first record to- be-remembered information as a fleeting sensory memory, from which it is processed into short- term memory, where we encode it through rehearsal for long-term memory and later retrieval. This model is limited and fallible because we sometimes bypass the first two stages and process some information automatically and directly into long-term memory without conscious awareness.
  • #10: Also, working memory is a newer and better understanding of short-term memory because it emphasizes a more active role in the second processing stage in which information is rehearsed, new stimuli are associated with existing memories, and problems are solved. The working-memory model includes the processing of incoming visual-spatial and auditory information.
  • #11: automatic processing occurs without our awareness and without interfering with our thinking about other things. Some forms of processing, such as learning to read or drive, require attention and effort when we first perform them but with practice become automatic. Automatic processing occurs unconsciously; effortful processing requires attention and effort. For example, our memory of names will disappear unless we rehearse them.
  • #12: serial position effect is our tendency to remember the last and first items in a long list (for example, a grocery list) better than the middle items. Immediately after learning, we remember the last items best (the recency effect); after a delay, we remember the first items best (the primacy effect).
  • #13: The spacing effect is our tendency to retain information more easily if we distribute our rehearsal than if we practice in one long session
  • #15: Encoding Test in 30 seconds Read the story about washing the clothes from the book When processing verbal information for storage, we usually encode its meaning. For example, we associate it with what we already know or imagine. Research indicates that semantic encoding (of meaning) yields better memory of verbal information than acoustic encoding (of sound) or visual encoding (of an image). We are particularly likely to remember words we can meaningfully relate to ourselves, called the self-reference effect. This research also highlights the futility of trying to remember words we do not understand and the benefits of rephrasing what we read and hear into meaningful terms.
  • #16: Show Feats of Memory (Parts I & II) In a variety of experiments, researchers have documented the benefits of mental imagery. For example, we remember concrete words that lend themselves to picture images better than we remember abstract, low-imagery words. We remember concrete nouns better than abstract nouns because, for example, we can associate both an image and a meaning with fire but only a meaning with process. Imagery is at the heart of many memory aids, or mnemonics. For example, in the peg-word system, people remember new items by using a visual as well as an acoustic code. When we organize information into meaningful units, we recall it more easily. In chunking, we cluster information into familiar, manageable units, such as words into sentences. Chunking occurs so naturally that we often take it for granted. When people develop expertise in an area, they often process information in hierarchies composed of a few broad concepts divided and sub- divided into lesser concepts and facts. In this way, experts can retrieve information efficiently.
  • #18: XIBMCIAFBICBSMTV
  • #19: XIBMCIAFBICBSMTV
  • #24: C, D
  • #27: Information first enters the memory system through the senses. Iconic memory is a momentary sensory memory of visual stimuli, a photographic or picture-image memory lasting for a few tenths of a second. Echoic memory is a momentary sensory memory of auditory stimuli. Even if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds. Activity: Sensory Memory Test, Demo: Hands in Front of Face (many fingers)
  • #28: Activity: 5, 7, 10, 12 Numbers and Recall Activity: Farmer’s Recall Our working/short-term memory span for information just presented is very limited—a seconds- long retention of up to about seven items, depending on the information and how it is presented. Short-term recall is slightly better for random digits than for random letters, and slightly better for what we hear than what we see. Without rehearsal, most of us retain in short-term memory only about four information chunks.
  • #29: Most people can recall with a line, but not the whole thing.
  • #30: Most people can recall with a line, but not the whole thing.
  • #33: At the neurological level, researchers focus on a process called long-term potentiation. Studies show that neurons can strengthen connections between each other. Through repeated firings, the connection is strengthened and the receiving neuron becomes more sensitive to the messages from the sending neuron. This strengthened connection might be related to the connections we make in our long-term memory. hippocampus, a limbic system structure, plays a vital role in the gradual processing of our explicit memories into long-term memory. The hippocampus is lateralized. Damage to one or the other seems to produce different results. With left-hippocampus damage, people have trouble remember- ing verbal information. With right-hippocampus damage, they have trouble recalling visual designs and locations. The hippocampus is not the permanent storehouse, but a loading dock that feeds new information to the cortex for permanent storage. Implicit memories are processed by the cere- bellum. Research with rabbits in which different parts of the neural pathway were temporarily deadened during eye-blink training pinpointed implicit memory in the cerebellum at the back of the head. Our dual-memory system helps explain infantile amnesia. Video: Clive Wearing Discuss Antrograde and Retrograde Amnesia
  • #35: The naturally stimulating hormones that we produce when excited or stressed make more glucose energy available to fuel brain activity, signaling the brain that something important has happened. The amygdala, two emotion-processing clusters in the brain’s limbic system, arouses brain areas that process emotion. These emotion-triggered hormonal changes help explain our flashbulb memories of surprising, significant events. Emotionless events mean weaker memories.
  • #36: Studies of brain-damaged patients who suffer from amnesia reveal two types of memory. Implicit memory (nondeclarative memory) is retention without conscious recollection. Explicit memory (declarative memory) is the memory of facts and experiences that one can consciously know and “declare.”
  • #37: Rajan Video & Counting Pi
  • #38: Memories of episodes of our lives. Example: Going on a date Getting hurt while doing an activity Graduation Accidents
  • #42: Recall is a measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test. Recognition is a measure in which a person need only identify items previously learned, as on a multiple-choice test.
  • #45: We can think of a memory as held in storage by a web of associations. Retrieval cues are bits of related information we encode while encoding a target piece of information. They become part of the web. To retrieve a specific memory, we need to identify one of the strands that leads to it, a process called priming. Activating retrieval cues within our web of associations aids memory. Such activation may occur without our awareness.
  • #46: assasin
  • #49: State-dependent memory is the tendency to recall information best in the same emotional state as when the information was learned. Memories are somewhat mood-congruent. While in a good or bad mood, we often retrieve memories consistent with that mood. For example, research suggests that currently depressed people recall their parents as rejecting, punitive, and guilt-promoting, whereas formerly depressed people describe their parents much as do those who have never suffered depression. Moods also prime us to interpret others’ behavior in ways consistent with our emotions. Sexual jealousy Activity: Sleep, Awake, Aardvark, Etc… Activity: Priming Tripoli or A Hair/Hare Activity: Remember details better if you have an expectation (kites) Activity: Polly-Anna Principle (if time allows)
  • #57: D, A
  • #61: Curve of Forgetting - Ebbinghaus found that his recall of words from his memorized word lists was greatest immediately after learning the list but rapidly decreased within the first hour. After the first hour, forgetting leveled off. Memories may fade after storage. From his research on learning and retention, Ebbinghaus found that forgetting occurs rapidly at first, then levels off. This principle became known as the forget- ting curve. Storage decay may reflect a gradual fading of the physical memory trace. Another pos- sible explanation is that we simply can’t retrieve the information.
  • #62: Memories may fade after storage. From his research on learning and retention, Ebbinghaus found that forgetting occurs rapidly at first, then levels off. This principle became known as the forget- ting curve. Storage decay may reflect a gradual fading of the physical memory trace. Another possible explanation is that we simply can’t retrieve the information.
  • #63: Tied to Short term One explanation for forgetting is that we fail to encode information for entry into our memory system. Without effortful processing, much of what we sense we never notice or process. For example, most people in the United States have looked at thousands of pennies. However, when tested on specific features, they have difficulty recognizing the real thing.
  • #64: Tied to Short term
  • #65: Long tern Trace decay Memory trace - physical change in the brain that occurs when a memory is formed. Decay - loss of memory due to the passage of time, during which the memory trace is not used. Disuse - another name for decay, assuming that memories that are not used will eventually decay and disappear.
  • #66: Retrieval failure can occur if we have too few cues to summon information from long-term memory. It may also happen when old and new information compete for retrieval. In proactive interference, something we learned in the past interferes with our ability to recall something we have recently learned. In retroactive interference, something we have recently learned interferes with something we learned in the past. Proactive interference - memory retrieval problem that occurs when older information prevents or interferes with the retrieval of newer information. Retroactive interference - memory retrieval problem that occurs when newer information prevents or interferes with the retrieval of older information.
  • #67: Proactive and Retroactive Interference If a student were to study for a French exam and then a Spanish exam, interference can occur in two directions. When taking the Spanish exam, the French information studied first may proactively interfere with retrieval of the Spanish information. But when taking the French exam, the more recently studied Spanish information may retroactively interfere with the retrieval of the French information.
  • #69: With his concept of repression, Sigmund Freud proposed that our memories are self-censoring. To protect our self-concepts and to minimize anxiety, we may block from consciousness painful memories. In Freud’s view, this motivated forgetting submerges memories but leaves them available for later retrieval under the right conditions. Increasing numbers of memory researchers think repression rarely, if ever, occurs. More typically, we have trouble forgetting traumatic experiences.
  • #70: With his concept of repression, Sigmund Freud proposed that our memories are self-censoring. To protect our self-concepts and to minimize anxiety, we may block from consciousness painful memories. In Freud’s view, this motivated forgetting submerges memories but leaves them available for later retrieval under the right conditions. Increasing numbers of memory researchers think repression rarely, if ever, occurs. More typically, we have trouble forgetting traumatic experiences.
  • #71: With his concept of repression, Sigmund Freud proposed that our memories are self-censoring. To protect our self-concepts and to minimize anxiety, we may block from consciousness painful memories. In Freud’s view, this motivated forgetting submerges memories but leaves them available for later retrieval under the right conditions. Increasing numbers of memory researchers think repression rarely, if ever, occurs. More typically, we have trouble forgetting traumatic experiences.
  • #74: Memories are not stored as exact copies, and they certainly are not retrieved as such. Rather, we construct our memories, using both stored and new information. In many experiments around the world, people have witnessed an event, received or not received misleading information about it, and then taken a memory test. The repeated result is a misinformation effect: After exposure to subtle misinformation, many people misremember. Asking leading questions can plant false mem- ories. As people recount an experience, they fill in their memory gaps with plausible guesses. Other vivid retellings may also implant false memories. Even repeatedly imagining and rehearsing nonexistent events can create false memories, called imagination inflation.
  • #76: Our memory for the source of an event is particularly frail. In source amnesia, we attribute to the wrong source an event that we have experienced, heard about, read about, or imagined. Thus, we may recognize someone but have no idea where we have seen the person. Or we imagine or dream an event and later are uncertain whether it actually happened.
  • #81: Because memory involves reconstruction as well as reproduction, we are unable to tell whether a memory is real by how real it feels. False memories created by suggested misinformation and mis- attributed sources may feel as real as true memories and may be very persistent. Just as perceptual illusions may seem like real perceptions, false memories may feel like real memories. However, memories we derive from experience have more detail than memories we derive from imagination.
  • #85: Thinking (cognition) - mental activity that goes on in the brain when a person is organizing and attempting to understand information and communicating information to others. Cognition refers to the mental activities associated with thinking, knowing, remembering, and communicating. Cognitive psychologists study these activities including the logical and illogical ways we create concepts, solve problems, make decisions, and form judgments.
  • #86: To think about the countless events, objects, and people in our world, we organize them into mental groupings called concepts. To simplify things further, we organize concepts into category hierarchies. Concepts - ideas that represent a class or category of objects, events, or activities. Superordinate concept - the most general form of a type of concept, such as “animal” or “fruit.” Basic level type - an example of a type of concept around which other similar concepts are organized, such as “dog,” “cat,” or “pear.” Subordinate concept – the most specific category of a concept, such as one’s pet dog or a pear in one’s hand.
  • #87: Formal concepts - concepts that are defined by specific rules or features. Natural concepts - concepts people form as a result of their experiences in the real world. Prototype - an example of a concept that closely matches the defining characteristics of a concept.
  • #88: developing a prototype, a mental image or best example of a particular category. For example, a robin more closely resembles our “bird” category than does a penguin. The more closely objects match our prototype of a concept, the more readily we recog- nize them as examples of a concept. Once we place an item in a category, our memory of it later moves in the direction of the category prototype.
  • #89: Divergent thinking: Thinking in different directions- What is half of 13?; How many uses can you think of for a brick Convergent thinking: Creating Multiple solutions trying to find the right one
  • #90: We approach some problems through trial and error, attempting various solutions until stumbling upon one that works. For other problems, we may follow a methodical rule or step-by-step proce- dure called an algorithm. Because algorithms can be laborious, we often rely instead on simple thinking strategies called heuristics. Speedier than algorithms, heuristics are also more error- prone. Problem solving - process of cognition that occurs when a goal must be reached by thinking and behaving in certain ways. Trial and error (mechanical solution) – problem-solving method in which one possible solution after another is tried until a successful one is found. Algorithms - very specific, step-by-step procedures for solving certain types of problems. Heuristic - an educated guess based on prior experiences that helps narrow down the possible solutions for a problem. Also known as a “rule of thumb.” Means–end analysis - heuristic in which the difference between the starting situation and the goal is determined and then steps are taken to reduce that difference. Insight - sudden perception of a solution to a problem.
  • #92: Sometimes, however, we are unaware of using any problem-solving strategy; the answer just comes to us as a sudden flash of insight. Researchers have identified brain activity associated with insight.
  • #93: Functional fixedness - a block to problem solving that comes from thinking about objects in terms of only their typical functions. Mental set - the tendency for people to persist in using problem-solving patterns that have worked for them in the past. Confirmation bias – the tendency to search for evidence that fits one’s beliefs while ignoring any evidence that does not fit those beliefs. A major obstacle to problem solving is our eagerness to search for information that confirms our ideas, a phenomenon known as confirmation bias. This can mean that once people form a wrong idea, they will not budge from their illogic. Another obstacle to problem solving is fixation—the inability to see a problem from a fresh perspective. The tendency to repeat solutions that have worked in the past is a type of fixation called mental set. It may interfere with our taking a fresh approach when faced with problems that demand an entirely new solution. Our tendency to perceive the functions of objects as fixed and unchanging is called functional fixedness. Perceiving and relating familiar things in new ways is an important aspect of creativity. Mental set: Assume that you are the engineer of a passenger train. (bolt resources p.12)
  • #94: Answer: 59th day
  • #95: 1. Back to back, 2. all in a row, 3. yy = two wise, 4. $20
  • #99: The representativeness heuristic involves judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes. If something matches our mental representation of a category, that fact usually overrides other considerations of statistics or logic.
  • #101: Heuristics worksheet: more The availability heuristic operates when we base our judgments on the availability of information in our memories. If instances of an event come to mind readily, perhaps because of their vividness, we presume such events are common. Both heuristics enable us to make snap judgments. However, these quick decisions sometimes lead us to ignore important information or to underestimate the chances of something happening. to die from.
  • #102: Overconfidence, the tendency to overestimate the accuracy of our knowledge and judgments, can have adaptive value. People who err on the side of overconfidence live more happily, find it easier to make tough decisions, and seem more credible than those who lack self-confidence. At the same time, failing to appreciate one’s potential for error when making military, economic, or political judgments can have devastating consequences.
  • #103: OBJECTIVE 8| Explain how our preexisting beliefs can distort our logic.
  • #104: We exhibit belief perseverance, clinging to our ideas in the face of contrary evidence, because the explanation we accepted as valid lingers in our minds. Once beliefs are formed and justified, it takes more compelling evidence to change them than it did to create them. The best remedy for this form of bias is to make a deliberate effort to consider evidence supporting the opposite position. Although human intuition is sometimes perilous, it can be, whether conscious or unconscious, remarkably efficient and adaptive. Moreover, it feeds our expertise, our creativity, our love, and our spirituality. Smart intuition is born of experience. As we gain expertise in a field, we become better at making quick, adept judgments. Experienced nurses, firefighters, art critics, hockey play- ers, and anyone who develops a deep and special knowledge learn to size up a situation in an eye- blink. Intuition is powerful, but sometimes perilous, and especially so when we overfeel and underthink, as we do when judging risks. So, we need to check our intuitions against reality.
  • #105: The same issue presented in two different but logically equivalent ways can elicit quite different answers. This framing effect suggests that our judgments and decisions may not be well reasoned and that those who understand the power of framing can use it to influence important decisions— for example, by wording survey questions to support or reject a particular viewpoint.
  • #106: 1) B 2) A
  • #109: 10 months – about 18 months lose all phonemes Language is our way of combining words to communicate meaning. Spoken language is built from basic speech sounds, called phonemes; elementary units of meaning, called morphemes; and words. Finally, language must have a grammar, a system of rules that enables us to communicate 10 months – about 18 months lose all phonemes with and understand others. Semantics refers to the rules we use to derive meaning from the mor- phemes, words, and sentences; syntax refers to the rules we use to order words into grammatically sensible sentences. In all 6000 human languages, the grammar is intricately complex.
  • #110: Children’s language development moves from simplicity to complexity. Their receptive language abilities mature before their productive language. Beginning at about 4 months, infants enter a babbling stage in which they spontaneously utter various sounds at first unrelated to the household language. By about age 10 months, a trained ear can identify the language of the household by listening to an infant’s babbling. Around the first birthday, most children enter the one-word stage, and by their second birthday, they are uttering two-word sentences. This two-word stage is characterized by telegraphic speech. This soon leads to their uttering longer phrases (there seems to be no “three-word stage”), and by early elementary school, they understand complex sentences.
  • #112: Representing the nurture side of the argument, behaviorist B. F. Skinner argued that we learn language by the familiar principles of association (of sights of things with sounds of words), imitation (of words and syntax modeled by others), and reinforcement (with success, smiles, and hugs after saying something right). Challenging this claim, and representing the nature side of the debate, Noam Chomsky notes that children are biologically prepared to learn words and use grammar (they are born with what Chomsky called a language acquisition device already in place). He argues that children acquire untaught words and grammar at too fast a rate to be explained solely by learning principles. Moreover, there is a universal grammar that underlies all human language. Cognitive neuroscientists suggest that the statistical analysis that children perform during life’s first years is critical for the mastery of grammar. Skinner’s emphasis on learning helps explain how infants acquire their language as they interact with others. Chomsky’s emphasis on our built- in readiness to learn grammar helps explain why preschoolers acquire language so readily and use grammar so well. Nature and nurture work together. Childhood does seem to represent a critical (or “sensitive”) period for certain aspects of learning. Research indicates that children who have not been exposed to either a spoken or signed language by about age 7 gradually lose their ability to master any language. Learning a second language also becomes more difficult after the window of opportunity closes. For example, adults who attempt to master a second language typically speak it with the accent of their first. Con against Skinner: How can children make up new sentences without hearing them first? Con against Chomsky: How does the LAD work, where is it located?
  • #113: Although Benjamin Whorf’s linguistic determinism hypothesis suggests that language determines thought, it is more accurate to say that language influences thought. Language expresses our thoughts, and different languages can embody different ways of thinking. Many bilinguals report that they have a different sense of self, depending on which language they use. We use language in forming categories, and words can influence our thinking about colors. Perceived differences grow when we assign different names to colors. Given the subtle influence of words on thinking, we ought to choose our words carefully. Studies of the effects of the generic pronoun he and the abili- ty of vocabulary enrichment to enhance thinking reveal the influence of words. We might say that our thinking influences our language, which then affects our thoughts.
  • #119: The shooting of the psychologist was terrible.