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Cognitive Systems: 
Vision & Technical Directions 
September 12, 2014 
For more information 
Contact: spohrer@us.ibm.com 
Website: http://www.cognitive-science.info 
9/12/2014 (c) IBM 2014 1
Brief History 
of AI 
1956 – Dartmouth Conference 
1956 – 1981 Micro-Worlds 
1981 – Japanese 5th Generation 
1988 – Expert Systems Peak 
1990 – AI Winter 
1997 – IBM Deep Blue 
1997 – 2011 Real-World 
2011 – Jeopardy! & SIRI 
2013 – Cognitive Systems Institute 
2014 – Watson Business 
2015 – “Cognition as a Service” 
9/12/2014 (c) IBM 2014 2
Vision: Augment & Scale Expertise 
9/12/2014 (c) IBM 2014 3
Cognitive Assistants - Occupations 
9/12/2014 (c) IBM 2014 4
Biochemist/Biochemical Engineer 
9/12/2014 (c) IBM 2014 5
Occupations = Many Tasks 
9/12/2014 (c) IBM 2014 6
Watson Discovery Advisor 
Simonite, T. 2014. Software Mines Science Papers to Make New Discoveries. MIT. November 25, 2014. 
URL: http://m.technologyreview.com/news/520461/software-mines-science-papers-to-make-new-discoveries/ 
9/12/2014 (c) IBM 2014 7
User Models 
9/12/2014 (c) IBM 2014 8
Cognitive Computing Course 
• Watson Intro 
• Ingest Corpora 
• Machine Learning 
• Mobile Application 
• Business Plan 
• Lead: Pam Induni 
– 10 in 2014 
– More in 2015 
9/12/2014 (c) IBM 2014 9
Cognitive Systems Institute 
• Vision: Augment and scale human 
expertise 
– Website (virtual institution) 
– LinkedIn Group 
• Platforms: Cognition as a Service 
– BlueMix & SoftLayer & CCAMSS 
– DEEPQA Semantic Technologies 
– Watson Developer Cloud 
– Watson Platform Next (IBM Research) 
– Corelet Programming & TrueNorth 
• Researchers in Residence 
– Grand Challenges 
– Co-Create Grant Proposals 
– Publications, Guest Lectures 
– Recruiting Interns, Co-ops, etc. 
– Conferences & Cognitive Colloquia Cognition as a Service 
9/12/2014 (c) IBM 2014 10
Conferences 
• AAAI 
• CogSci 
• HICSS 
• AHFE HSSE 
9/12/2014 (c) IBM 2014 11
So what should universities 
be asking themselves? 
• Will your researchers, faculty, students be 
benefitting from cognition as a service? 
9/12/2014 (c) IBM 2014 12
IBM Vision: A New Era of Computing 
• Cognitive systems allow us to do more and dream 
bigger, boosting both creativity and producitivity 
9/12/2014 (c) IBM 2014 13
Watson Business Unit 
• $1B Investment: Far beyond Jeopardy! 
Solutions 
Customer Engagement 
Healthcare 
Finance 
Accelerated Research 
Watson Foundations 
Big Data and Analytics 
Ecosystem Program 
Business Partners 
Developers 
Researchers 
14 Cognitive Systems 
Services 
Watson Discovery Advisor 
Watson Explorer 
Watson Analytics 
9/12/2014 (c) IBM 2014 14
Academic Programs 
• On ramp… 
2014 
Readiness 
- Cognitive Computing Course 
- Case Competitions 
- Great Mind Challenges 
- Other collaborations 
Recruiting 
Research 
- Cognitive Systems Institute 
2015 – Scale Globally 
•Expand functionality, 
algorithms, experience 
•Collaborative Research 
•Publish papers 
•Develop courses 
•Develop applications 
•Program in Corelets 
•Establish SIGs 
9/12/2014 (c) IBM 2014 15
New Era of Computing: 
Cognitive Technologies & Componentry 
 Natural Language 
16 
– Reasoning, Logic & Planning 
– Symbolic Processing 
– Natural Language Processing 
– Ranking of Hypotheses 
– Knowledge Representations 
– Domain-Specific Ontologies 
– Information Storage/Retrieval 
– Machine Learning, Reasoning 
– Von Neumann Componentry 
– OpenPOWER Systems 
 Pattern Recognition 
– Recognition, Sensing & Acting 
– Pattern Processing 
– Image & Speech Processing 
– Ranking of Hypotheses 
– Pattern Representations 
– Domain-Specific Neural Nets 
– Information Storage/Retrieval 
– Machine Learning, Perception 
– Neuromorphic Componentry 
– TrueNorth & Corelets Systems 
AI for IA: 
Intelligence 
Augmentation 
Cognitive Systems 
(“Cogs”) that boost 
learning, 
discovery, 
engagement, 
transformation, and 
long-range planning. 
Cognition as a Service 
9/12/2014 (c) IBM 2014 16
Watson Platform on BlueMix 
9/12/2014 (c) IBM 2014 17
Cognitive Systems Institute 
Engage with Universities on 
Research, including Watson 
Platform Next (“WatsNext?”) 
Build a pipeline of university 
skills by working with Faculty 
on courses and curricula 
Actively recruit best students 
with skills that align to our 
business needs 
18 
© 2014 IBM Corporation
Remember: This is very hard! 
Cartoon courtesy of Jean Paul Jacob, IBM Research Emeritus & IBMer on Campus, UC Berkeley 
9/12/2014 (c) IBM 2014 19
IBM-NUS Cognitive Workshop 
9/12/2014 (c) IBM 2014 20
9/12/2014 (c) IBM 2014 21

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Cognitive 20140912 v3

  • 1. Cognitive Systems: Vision & Technical Directions September 12, 2014 For more information Contact: spohrer@us.ibm.com Website: http://www.cognitive-science.info 9/12/2014 (c) IBM 2014 1
  • 2. Brief History of AI 1956 – Dartmouth Conference 1956 – 1981 Micro-Worlds 1981 – Japanese 5th Generation 1988 – Expert Systems Peak 1990 – AI Winter 1997 – IBM Deep Blue 1997 – 2011 Real-World 2011 – Jeopardy! & SIRI 2013 – Cognitive Systems Institute 2014 – Watson Business 2015 – “Cognition as a Service” 9/12/2014 (c) IBM 2014 2
  • 3. Vision: Augment & Scale Expertise 9/12/2014 (c) IBM 2014 3
  • 4. Cognitive Assistants - Occupations 9/12/2014 (c) IBM 2014 4
  • 6. Occupations = Many Tasks 9/12/2014 (c) IBM 2014 6
  • 7. Watson Discovery Advisor Simonite, T. 2014. Software Mines Science Papers to Make New Discoveries. MIT. November 25, 2014. URL: http://m.technologyreview.com/news/520461/software-mines-science-papers-to-make-new-discoveries/ 9/12/2014 (c) IBM 2014 7
  • 8. User Models 9/12/2014 (c) IBM 2014 8
  • 9. Cognitive Computing Course • Watson Intro • Ingest Corpora • Machine Learning • Mobile Application • Business Plan • Lead: Pam Induni – 10 in 2014 – More in 2015 9/12/2014 (c) IBM 2014 9
  • 10. Cognitive Systems Institute • Vision: Augment and scale human expertise – Website (virtual institution) – LinkedIn Group • Platforms: Cognition as a Service – BlueMix & SoftLayer & CCAMSS – DEEPQA Semantic Technologies – Watson Developer Cloud – Watson Platform Next (IBM Research) – Corelet Programming & TrueNorth • Researchers in Residence – Grand Challenges – Co-Create Grant Proposals – Publications, Guest Lectures – Recruiting Interns, Co-ops, etc. – Conferences & Cognitive Colloquia Cognition as a Service 9/12/2014 (c) IBM 2014 10
  • 11. Conferences • AAAI • CogSci • HICSS • AHFE HSSE 9/12/2014 (c) IBM 2014 11
  • 12. So what should universities be asking themselves? • Will your researchers, faculty, students be benefitting from cognition as a service? 9/12/2014 (c) IBM 2014 12
  • 13. IBM Vision: A New Era of Computing • Cognitive systems allow us to do more and dream bigger, boosting both creativity and producitivity 9/12/2014 (c) IBM 2014 13
  • 14. Watson Business Unit • $1B Investment: Far beyond Jeopardy! Solutions Customer Engagement Healthcare Finance Accelerated Research Watson Foundations Big Data and Analytics Ecosystem Program Business Partners Developers Researchers 14 Cognitive Systems Services Watson Discovery Advisor Watson Explorer Watson Analytics 9/12/2014 (c) IBM 2014 14
  • 15. Academic Programs • On ramp… 2014 Readiness - Cognitive Computing Course - Case Competitions - Great Mind Challenges - Other collaborations Recruiting Research - Cognitive Systems Institute 2015 – Scale Globally •Expand functionality, algorithms, experience •Collaborative Research •Publish papers •Develop courses •Develop applications •Program in Corelets •Establish SIGs 9/12/2014 (c) IBM 2014 15
  • 16. New Era of Computing: Cognitive Technologies & Componentry  Natural Language 16 – Reasoning, Logic & Planning – Symbolic Processing – Natural Language Processing – Ranking of Hypotheses – Knowledge Representations – Domain-Specific Ontologies – Information Storage/Retrieval – Machine Learning, Reasoning – Von Neumann Componentry – OpenPOWER Systems  Pattern Recognition – Recognition, Sensing & Acting – Pattern Processing – Image & Speech Processing – Ranking of Hypotheses – Pattern Representations – Domain-Specific Neural Nets – Information Storage/Retrieval – Machine Learning, Perception – Neuromorphic Componentry – TrueNorth & Corelets Systems AI for IA: Intelligence Augmentation Cognitive Systems (“Cogs”) that boost learning, discovery, engagement, transformation, and long-range planning. Cognition as a Service 9/12/2014 (c) IBM 2014 16
  • 17. Watson Platform on BlueMix 9/12/2014 (c) IBM 2014 17
  • 18. Cognitive Systems Institute Engage with Universities on Research, including Watson Platform Next (“WatsNext?”) Build a pipeline of university skills by working with Faculty on courses and curricula Actively recruit best students with skills that align to our business needs 18 © 2014 IBM Corporation
  • 19. Remember: This is very hard! Cartoon courtesy of Jean Paul Jacob, IBM Research Emeritus & IBMer on Campus, UC Berkeley 9/12/2014 (c) IBM 2014 19
  • 20. IBM-NUS Cognitive Workshop 9/12/2014 (c) IBM 2014 20
  • 21. 9/12/2014 (c) IBM 2014 21

Editor's Notes

  • #2: Permission to use granted on request to spohrer@us.ibm.com Reference as: Spohrer, J. (2014) Cognitive Systems: Vision and Directions. NUS Cognitive Colloquium. September 12, 2014.
  • #11: CCAMSS = Cognitive, Cloud, Analytics, Mobile, Social, Secure
  • #14: IBM Watson signals the beginning of a new era of computing – the era of cognitive computing. To understand where IBM is heading this decade, watch the video at http://www.ibm.com/watson
  • #19: 18