ComBlu Case Study - Windows Live
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The document outlines a strategy to identify and engage Windows Live power users to create and share stories that promote the Windows Live brand and drive traffic to product pages. ComBlu's role is to identify and activate Windows Live advocates and engage them to create and syndicate brand-building stories. This results in story syndication driving 30% of web traffic, increased product use, and higher brand loyalty.
ComBlu Case Study - Windows Live
- 1. Mission: Strategy: Find Windows Live power users and spread their stories about the depth and breadth of Windows Live • Identify and activate customer bloggers who are passionate about Windows and possess deep product knowledge. • Engage them to create brand-building stories and syndicate their brand love across Microsoft’s social ecosystem. ComBlu’s Role: • Identify and activate Windows Live advocates • Engage them to create brand-building stories • Syndicate their brand love • Drive visitors to product pages Results: • Story syndication drives 30% of Web traffic • Increase product use • Increase brand loyalty
- 2. Are You Interested In… • Learning more about community best practices? • Getting a customized best practice review? • Finding out how ComBlu can turn your communities into High Performers? We’d love to talk! Kathy Baughman Kevin Lynch kbaughman@comblu.com 312.649.1687 klynch@comblu.com You can also check out: • Our Website and eBooks at: ComBlu.com • Our Blog: ComBlu.com/Lumenatti • Twitter: @ComBlu 312.649.1687