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COMM 101H
REFLECTIVE PROJECT #1: AVOIDING
MASS MEDIA MESSAGES FOR 24
HOURS
• Try and avoid ALL direct and indirect contact with Mass
Media MESSAGES (NOT necessarily the channels themselves)
sent/received via the 7 major mass media channels for one
24-hour period:
•Print
•Recordings
•Cinema/Film
•Radio
•Television
•Internet/Video Games
•Mobile
• Then report on these 4 areas:
• (A) The mass media messages you could not avoid and
why
• (B) The mass media messages you successfully avoided
but missed having in your life
• (C) Substitute activities you used to fill non-mass
media message time
• (D) Personal conclusions about the role of mass media
in your daily life
• Please divide your project into the 4 separate sections
as outlined above; you may treat each section
separately and there is no need to combine all four into
COMM 101H
REFLECTIVE PROJECT #1: AVOIDING
MASS MEDIA MESSAGES FOR 24
HOURS
• This only applies to mass media MESSAGES – you
may still engage in personal communication via
technology also used for MASS MEDIA (phone calls,
texting, emails, etc.) – just be aware when
interpersonal communication slips into mass
communication and you’re receiving “mass media”
messages.
• “Mass Media” channels always use technology of
some kind to deliver the SAME message to a great
number of people at widely separated points who
typically don’t know each other.
COMM 101H
REFLECTIVE PROJECT #1: AVOIDING
MASS MEDIA MESSAGES FOR 24
HOURS
• This does NOT mean you can’t make media
– you may certainly fill your time writing,
making music/video, recording audio, etc.
• Quality is as important as quantity but a
good range to shoot for is about 800 words
total for all four sections.
COMM 101H
REFLECTIVE PROJECT #1: AVOIDING
MASS MEDIA MESSAGES FOR 24
HOURS
• REFLECTIVE RUBRIC:
• Instruction Thoroughness = 33%
• Did you do as you were instructed in all areas?
• Project Involvement = 34%
• Did you take the project serious and apply substantial time
and effort in your reflection?
• Attention to Format and Presentation = 33%
• Did you pay proper attention to grammar, punctuation,
formatting, etc.?
• TOTAL = 100%
COMM 101H
REFLECTIVE PROJECT #1: AVOIDING
MASS MEDIA MESSAGES FOR 24
HOURS
•Why do you think I want you to do
this project?
• To raise awareness of and intellectually
consider the role of Mass Media in both your
life and in the life of society
• To differentiate between mass media
messages and technology used by mass
media channels
COMM 101H
REFLECTIVE PROJECT #1: AVOIDING
MASS MEDIA MESSAGES FOR 24
HOURS
•Remember NO LATE
PROJECTS OR PAPERS ARE
ACCEPTED FOR FULL CREDIT
– you will always have plenty
of time and notice for
classwork via Blackboard.
COMM 101H
REFLECTIVE PROJECT #1: AVOIDING
MASS MEDIA MESSAGES FOR 24
HOURS

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COMM 101H REFLECTIVE PROJECT #1

  • 1. COMM 101H REFLECTIVE PROJECT #1: AVOIDING MASS MEDIA MESSAGES FOR 24 HOURS • Try and avoid ALL direct and indirect contact with Mass Media MESSAGES (NOT necessarily the channels themselves) sent/received via the 7 major mass media channels for one 24-hour period: •Print •Recordings •Cinema/Film •Radio •Television •Internet/Video Games •Mobile
  • 2. • Then report on these 4 areas: • (A) The mass media messages you could not avoid and why • (B) The mass media messages you successfully avoided but missed having in your life • (C) Substitute activities you used to fill non-mass media message time • (D) Personal conclusions about the role of mass media in your daily life • Please divide your project into the 4 separate sections as outlined above; you may treat each section separately and there is no need to combine all four into COMM 101H REFLECTIVE PROJECT #1: AVOIDING MASS MEDIA MESSAGES FOR 24 HOURS
  • 3. • This only applies to mass media MESSAGES – you may still engage in personal communication via technology also used for MASS MEDIA (phone calls, texting, emails, etc.) – just be aware when interpersonal communication slips into mass communication and you’re receiving “mass media” messages. • “Mass Media” channels always use technology of some kind to deliver the SAME message to a great number of people at widely separated points who typically don’t know each other. COMM 101H REFLECTIVE PROJECT #1: AVOIDING MASS MEDIA MESSAGES FOR 24 HOURS
  • 4. • This does NOT mean you can’t make media – you may certainly fill your time writing, making music/video, recording audio, etc. • Quality is as important as quantity but a good range to shoot for is about 800 words total for all four sections. COMM 101H REFLECTIVE PROJECT #1: AVOIDING MASS MEDIA MESSAGES FOR 24 HOURS
  • 5. • REFLECTIVE RUBRIC: • Instruction Thoroughness = 33% • Did you do as you were instructed in all areas? • Project Involvement = 34% • Did you take the project serious and apply substantial time and effort in your reflection? • Attention to Format and Presentation = 33% • Did you pay proper attention to grammar, punctuation, formatting, etc.? • TOTAL = 100% COMM 101H REFLECTIVE PROJECT #1: AVOIDING MASS MEDIA MESSAGES FOR 24 HOURS
  • 6. •Why do you think I want you to do this project? • To raise awareness of and intellectually consider the role of Mass Media in both your life and in the life of society • To differentiate between mass media messages and technology used by mass media channels COMM 101H REFLECTIVE PROJECT #1: AVOIDING MASS MEDIA MESSAGES FOR 24 HOURS
  • 7. •Remember NO LATE PROJECTS OR PAPERS ARE ACCEPTED FOR FULL CREDIT – you will always have plenty of time and notice for classwork via Blackboard. COMM 101H REFLECTIVE PROJECT #1: AVOIDING MASS MEDIA MESSAGES FOR 24 HOURS