Commerce in context ver.04
- 1. Retail vs. Marketplace Commerce in Context BuildaBazaar’s Weekly Bulletin Version 4 April 27, 2013 Views mentioned here are personal Infibeam and Buildabazaar does not endorse any statements made during the presentation
- 2. • Google Analytics (GA) is a free service offered by Google (also has a paid version) • It provides statistics and reports about the visitors and transactions in a website. • It is advanced tool that analyzes: Website traffic Conversions ( sales, downloads, registrations etc) E-commerce transaction data What is Google Analytics?
- 3. Discussion points • Where do the visitors come from? • What they want? • Do they stay? Do they come back and try again? • Which traffic sources are working? Google analytics
- 4. • Traffic & Sources Overview report • Traffic flow report • Landing and Existing pages report • In page analytics report Four valuable tips to hustle with data
- 5. Traffic & Sources Overview report
- 6. Sources Overview Report •Search is a cheap source of traffic; typically ranges between 50 – 70% on all Buildabazaar sites •A healthy balance of search : direct : inorganic (campaign + referral) traffic is good for your website
- 7. Traffic flow report (1/2) Highlight traffic through here View only this segment Explore traffic through here Group details
- 8. Traffic flow report (2/2) One can drill down to the product level as to the source and destination of traffic flow and take corrective actions (if any)
- 9. Landing & existing pages report (1/3) Top landing pages, time spent on them and bounce rates of your website; provides key insights on customer behaviour
- 10. Bounce rate: Bounce rate is the percentage of visits that view only one page before exiting Possible reasons for a high bounce rate: Poor website design User’s are looking for something else Page clustered with ads Proper navigation structure not available Product viewed does not have right description, pictures Product pricing is not right Landing &existing pages report (2/3)
- 11. Landing &existing pages report (3/3)
- 12. In page analytics (1/3)
- 13. In page analytics (2/3)
- 14. • In page analysis answers the following questions: What links are users clicking? Is the layout optimal for what I want users to accomplish on the page? Are my users seeing the content I want them to see? Are my users finding what they're looking for on the page? Are my calls to action motivating or visible enough? In page analytics (3/3)
- 15. Example Stores : Multi Column Header Dropdown Menu Disclaimer: The feature is non customizable and is provided on an as – is basis. Feature: A menu feature that dynamically displays product categories on your store, through multiple columns in a dropdown menu, with other useful links and information across the web pages. The dropdown menu appears with a mouse hover over the menu. Benefits: Provides ease of convenience to customers in accessing product categories in a more organized category-sub category pattern. Makes your store user friendly, informative and appealing.
Editor's Notes
- #3: Can generate upto 85 different reports