Commlecture[1]
2 likes733 views
Cognitive dissonance theory was developed by Leon Festinger in the 1950s after studying a UFO cult and earthquake rumors. The theory seeks to explain the psychological discomfort experienced when holding contradictory cognitions (ideas, attitudes, beliefs). Dissonance can be reduced by changing cognitions, acquiring new information, or minimizing the importance of cognitions. Understanding cognitive dissonance can help shape communication campaigns to curb harmful behaviors.
1 of 31
Downloaded 52 times
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-1-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-2-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-3-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-4-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-5-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-6-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-7-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-8-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-9-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-10-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-11-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-12-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-13-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-14-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-15-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-16-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-17-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-18-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-19-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-20-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-21-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-22-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-23-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-24-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-25-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-26-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-27-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-28-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-29-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-30-320.jpg)
![Commlecture[1]](https://image.slidesharecdn.com/commlecture1-090426005950-phpapp02/85/Commlecture-1-31-320.jpg)
More Related Content
What's hot (20)
Ad
Viewers also liked (19)
Ad