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How We Can Communicate
Better Around Here
What I’ll Discuss Today
● Pseudo-Intellectual Principals!
● Death by PowerPoint!
● E-mail Atrocities!
● That Thing with Little Buttons and Lights on Your
Desk!
● Conference Call Addiction!
● Brief in Name Only
My Pseudo–Intellectual
Principals
“Never mistake!
activity for!
achievement”
John Wooden
Winston Churchill
“I am sorry I have
had to write you
such a long letter,
but I did not have
time to write you a
short one”
David Ogilvy
“I searched all the
parks in all the cities
and found no
statues to
committees”
Avoid Death by PowerPoint
Some Brutal Truths About PowerPoint
● It’s almost always horrible!
● Info overload !
● Cram your brain, not your
slides!
● Are you even needed?
Some Brutal Truths About PowerPoint
● Consumed with creating “the
deck"!
● Forget we’re making a
presentation!
● No rehearsal!
● No chance to excel
Ironic Insight
● If I’m so critical of
PowerPoint, why use it to
make the argument?
Tips for Better Presentations
● Text and concept visuals!
● Easy on the charts!
● Commit to an
anti-clutter standard
Tips for Better Presentations
● Present an outline. Hand
out the brain dump!
● Animate with your
voice and body language!
● Twenty minutes
Avoiding E-Mail Atrocities
Some Brutal Truths About E-Mail In
The Workplace
● E-mail overload is #1 killer
of productivity!
● 126 received/day (average)!
● Requires 41% of time
Some Brutal Truths About E-Mail In
The Workplace
● 53% of e-mail received is
unimportant!
● 20% of important email is
overlooked!
● Inboxes contain 70% of
enterprise info
Tips for Effective E-Mail
● Meaningful subject line!
● No DIY attachments!
● Be editors, not matadors!
● Don’t select “Urgent,” be that way
Tips for Effective E-Mail
● Make one point per email!
● “Reply All” = quasi-spam!
● Specify the response you want!
● Try texting or IM or Salesforce!
!
● And while I’m at it….do you ever send mail containing
these vital messages?
“I agree!”.
“Same here!”
“Thank you!!!”.
“You’re welcome!”!.
“Don’t be silly - I’m
the one who should
say you’re welcome.”
Eliminating Conference Call
Chaos
Some Brutal Truths About Conference
Calls
● Tools make scheduling
too easy!
● Definition of Business
Insanity – on calls all
day discussing how
busy you are!
● “Having a good call” is
not a meaningful
accomplishment
Tips for Better Calls
● Care enough to prepare!
● Think twice about invitee list!
● Would a memo suffice?!
● Good reasons to meet: Present. Plan. Decide.
Tips for Better Calls
● Bad reasons to meet: Read through docs.!
● Focus on action items!
● Summarize agreements and next steps!
● Conference report
That Thing With The Little
Lights and Buttons On Your Desk
Tips on when you should call instead of
write
● Truly urgent and time
sensitive!
● Still unresolved after
three e-mails!
● Requires less than ten
minutes (most things do)
Better Creative Briefs
Some Brutal Truths About 

Our Creative Briefs
● Often non-existent!
● Paperwork, not thinking !
● Production focused!
● Brain dump!
Some Brutal Truths About 

Our Creative Briefs
Do you recognize these people?
● Minimal consumer insight!
● Client focused!
● No single-minded idea!
● Source of confusion
Tips for Better Briefs
● Treat as critical piece of thinking!
● Strategy is sacrifice !
● First phase of the creative process!
● For the creative team, not the client
Tips for Better Briefs
● Inspire the solution, don’t dictate it !
● Crystallize the key, single minded message!
● Concise, !
● Transferable !
● Actionable
Thanks for listening
!
Don’t be afraid to communicate!!
Greg Curran!
g.curran@yahoo.com!
203 837 6000

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Communicate better at work

  • 1. How We Can Communicate Better Around Here
  • 2. What I’ll Discuss Today ● Pseudo-Intellectual Principals! ● Death by PowerPoint! ● E-mail Atrocities! ● That Thing with Little Buttons and Lights on Your Desk! ● Conference Call Addiction! ● Brief in Name Only
  • 5. Winston Churchill “I am sorry I have had to write you such a long letter, but I did not have time to write you a short one”
  • 6. David Ogilvy “I searched all the parks in all the cities and found no statues to committees”
  • 7. Avoid Death by PowerPoint
  • 8. Some Brutal Truths About PowerPoint ● It’s almost always horrible! ● Info overload ! ● Cram your brain, not your slides! ● Are you even needed?
  • 9. Some Brutal Truths About PowerPoint ● Consumed with creating “the deck"! ● Forget we’re making a presentation! ● No rehearsal! ● No chance to excel
  • 10. Ironic Insight ● If I’m so critical of PowerPoint, why use it to make the argument?
  • 11. Tips for Better Presentations ● Text and concept visuals! ● Easy on the charts! ● Commit to an anti-clutter standard
  • 12. Tips for Better Presentations ● Present an outline. Hand out the brain dump! ● Animate with your voice and body language! ● Twenty minutes
  • 14. Some Brutal Truths About E-Mail In The Workplace ● E-mail overload is #1 killer of productivity! ● 126 received/day (average)! ● Requires 41% of time
  • 15. Some Brutal Truths About E-Mail In The Workplace ● 53% of e-mail received is unimportant! ● 20% of important email is overlooked! ● Inboxes contain 70% of enterprise info
  • 16. Tips for Effective E-Mail ● Meaningful subject line! ● No DIY attachments! ● Be editors, not matadors! ● Don’t select “Urgent,” be that way
  • 17. Tips for Effective E-Mail ● Make one point per email! ● “Reply All” = quasi-spam! ● Specify the response you want! ● Try texting or IM or Salesforce! ! ● And while I’m at it….do you ever send mail containing these vital messages?
  • 22. “Don’t be silly - I’m the one who should say you’re welcome.”
  • 24. Some Brutal Truths About Conference Calls ● Tools make scheduling too easy! ● Definition of Business Insanity – on calls all day discussing how busy you are! ● “Having a good call” is not a meaningful accomplishment
  • 25. Tips for Better Calls ● Care enough to prepare! ● Think twice about invitee list! ● Would a memo suffice?! ● Good reasons to meet: Present. Plan. Decide.
  • 26. Tips for Better Calls ● Bad reasons to meet: Read through docs.! ● Focus on action items! ● Summarize agreements and next steps! ● Conference report
  • 27. That Thing With The Little Lights and Buttons On Your Desk
  • 28. Tips on when you should call instead of write ● Truly urgent and time sensitive! ● Still unresolved after three e-mails! ● Requires less than ten minutes (most things do)
  • 30. Some Brutal Truths About 
 Our Creative Briefs ● Often non-existent! ● Paperwork, not thinking ! ● Production focused! ● Brain dump!
  • 31. Some Brutal Truths About 
 Our Creative Briefs Do you recognize these people? ● Minimal consumer insight! ● Client focused! ● No single-minded idea! ● Source of confusion
  • 32. Tips for Better Briefs ● Treat as critical piece of thinking! ● Strategy is sacrifice ! ● First phase of the creative process! ● For the creative team, not the client
  • 33. Tips for Better Briefs ● Inspire the solution, don’t dictate it ! ● Crystallize the key, single minded message! ● Concise, ! ● Transferable ! ● Actionable
  • 34. Thanks for listening ! Don’t be afraid to communicate!! Greg Curran! g.curran@yahoo.com! 203 837 6000