COMMUNICATION & ELEMENTS OF COMMUNICATION.ppt
- 2. WHAT IS COMMUNICATION? The word communication is derived from the Latin word: ‘Communis’ means ‘to share’. Communication is a Two-Way process in which there is an exchange of Information towards a mutually accepted direction using either spoken or written mode of language that accompanies gestures, symbols, body language and illustrations.
- 3. There are Five Elements of Communication: 1. Sender 2. Receiver 3. Message 4. Medium 5. Feedback
- 4. SENDER The Sender encodes an idea and transmits it to the receiver. ENCODING Sender has an idea Sender Selects Appropriate Words Sender arranges it in proper sentence structure Sender Conveys message to receiver
- 5. RECEIVER The Receiver decodes the meaning of the message transmitted by the Sender and tries to understand the significance of the message DECODING Decodes the Meaning of the Words Decodes the meaning of the sentences Tries to understand the significance of the message
- 6. Message It may be defined as the idea that is encoded by the sender either by words, expression and/or written materials.
- 7. Medium It is the channel or the pathway for the message to travel from the sender to the receiver. Classification of Communication depending on Medium Oral Communication Graphic Communication Non Verbal Communication Written Word ART Written Word
- 8. Feedback It is the most important element of Communication. Feedback can be defined as the perceived idea of the original message transmitted by the sender to the receiver. Without a feedback, the communication remains incomplete
- 9. THANK YOU