Community management for instructors Langara College 2015
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The document outlines a workshop at Langara College focused on social media community management, aimed at enhancing professional skills in online communication and community building. Participants will learn to create effective social media profiles, engage with various platforms, and develop strategies to connect with their target audience. The course emphasizes the importance of measurable goals and the role of social media in fostering community relationships within educational institutions.
Community management for instructors Langara College 2015
- 1. Hands On Social Media Community Management Part 1 – Langara College 2015 “Communication leads to community, that is, to understanding, intimacy, and mutual valuing.” Rollo May
- 2. www.thecommunicationstudio.ca Creatingvenues andmoments,digitalandrealthatwillassistpeople,companies andinstitutions,share theirmessage,buildcommunity, increasetheirinfluence.
- 3. This course will assist you to update your professional skills and profiles on social media though instruction about social platforms, profiles and and community building. This workshop is hands on today between 9:30 to 4 PM at the Langara Campus in Vancouver, British Columbia, Canada. You will leave with professional looking profiles and the confidence to use them in a safe, productive manner. The extended goal is to leave instructors with tools to efficiently communicate online in social spaces, expand your influence, improve outreach and connect to similar communities in your profession.
- 4. PleaseBring Your laptop, wifi logon`s or wired connection if available in room L318 User Names and passwords for all your current Profiles or please create them in advance for Facebook, Twitter and Linkedin. If you don't have a profile photo that you like, please wear something nice that reflects your everyday business or work look and we can assist you with taking one. Published Work or Portfolio – Please bring a list of any published radio, newsletters articles, or interviews, books, video etc. that pertain to your current position or support it.
- 5. Wewillcover How to achieve better connection with online communities, increase your influence and ability to communicate to your target audience. How to build a safe social network with colleagues, staff, students and other influencing bodies. Community management, and the dangers of not taking charge of it.. Blogs Websites: - how they can be a benefit to you, your research, teaching and institution - How to share discussions, images, audio and video on social networks. We will cover SEO, YouTube, and more. LinkedIn - what should be on it, how to use it as a value statement for your institution, and your work. Learn how other institutions are using it for hiring, finding students, contacting Alumni sharing research and developing their foundations through good communications with other professionals, in the required field. Facebook pages and profiles and how to keep your personal information safe ( Link to Facebook for Instructors) Twitter and how to make sure you have the latest new, can use it in emergency situations and build your own following and community that you will find and offer value to. ( Twitter for Instructors) Learn to monitor social media by keywords in your community with Hootsuite or other tools.
- 6. Everyoneis using socialmedia.. Butif youdonothaveameasurablegoalfor yourcompanyorinstitution, youarenot utilizingyourresources well...
- 8. Long-termGoals Build relationships with students and build a community Retaining support of staff and students Retain support of Alumni Monitoring and improving ``customer retention`` and happiness Fostering connections with the community.
- 9. It takes a team approach... With coaches, leaders, assisting the team to understand WHY they need to be on board, to achieve commitment for success!
- 12. Cost Analysis! Old Media VS New Social Media and Community management... How are you creating value and community What is community worth to you..
- 14. University of Nova Scotia – 2012 Langara policies.. 2010 “Communication leadsto community, that is, to understanding, intimacy, and mutual valuing.” Rollo May And we are headed into 2016... What will it look like...
- 18. `No Social Media Policy cost $2M to U of I ... ` ``Could the University of Illinois have avoided the whole mess with clear social media policies and technology to ensure that people are aware of the policies at the time they use social media?`` - Joseph Steinburg ``Imagine for a moment that a team of social media experts, cybersecurity and privacy pros, lawyers aware of relevant laws, and human resources managers had crafted clear, detailed social media usage rules for employees at the University of Illinois.`` - Joseph Steinburg
- 20. Social tools and engagement can: Open and strengthen networks on campus In departments Between instructors (team building) Between instructors and students Between students ● Have students and instructors advocating for – Your Campus – Their discipline – Connecting and sharing and collecting research
- 21. Image from : Kristine Merz CEO Orange Square / Creative Director / Marketing Strategist
- 22. You campusor institution will havean overall mediastrategy, weare heretoday to focuson thehow you can support thesocial mediaand community management part of that strategy asan individual.
- 23. HOW? Supporting Learning Outcomes through Shared knowledge Updated with current research and breaking news Keeping students and staff involved in the learning process for more successful curriculum outcomes Sharing Knowledge between departments With other Campuses Within the same discipline Bringing in new thought leaders from the community Linkedin Searches Email request via department heads Meetups http://www.meetup.com/Vancouver-Entrepreneurs-Business-Builders/events/226425862/
- 24. Way to interact: Monitoring outcome through Class involvement through Sharing quotes Sharing Class notes Taking time to test each other online or research in tandem groups for disussion Online surveys Research Example - Social Feeds / Moods by location, topic, subject... references: http://www.ccs.neu.edu/home/amislove/twittermood/ https://www.csc.ncsu.edu/faculty/healey/tweet_viz/tweet_app/
- 25. We will now cover some platforms https://vimeo.com/channels/611369
- 26. That was 2 years ago and most of those platform have withstood time and grown stronger as well as added tools to their brands. Google+ Pages and social check in apps, Periscope , Vine, Vimeo, Tumbler
- 27. Thank you! Click for next presentation