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The University
         in the Age of
         Web 2.0:
A Value Proposition

         Dalton Institute on College
                     Student Values
               2013.01.31
          Tallahassee, FL
The University in the Age of Web 2.0: A Value Proposition
#HEfuture
 #dalton13
@paulgordonbrown
I WANT TO STUDY
  NOT ONLY WHAT
THE COMPUTER IS
DOING FOR US, BUT
 WHAT IT IS DOING
      TO US.- Sherry Turkle
Universities must change
  the way they operate to
survive and remain relevant.
This
    argument
   rests on
2   premises
Premise

  1
social media &

web 2.0
represent a
REV OLUTION
           (a tipping point for radical
           organizational change)
Premise

  2
Universities are
       inherently
MODERNIST
  institutions
and are ill-equipped to
respond to this revolution.
Social media and Web 2.0 technologies

1   have pushed us to a tipping point for
    massive organizational change.

    Universities are ill-equipped and at an

2   organizational disadvantage to respond to
    this change.



THEREFORE
Universities must change the way they
operate to survive and remain relevant.
Understanding
the university
Understanding
    Web 2.0
Web 1.0
STATIC WEBPAGES
a click
here
takes you
there
this guy

Tim O’Reilly
               I coined
               the term
               Web 2.0
The term "Web 2.0" (2004–present) is
commonly associated with web
applications that facilitate interactive
information sharing, interoperability,
user-centered design, and collaboration
on the World Wide Web. Examples of Web
2.0 include web-based communities,
hosted services, web applications,
social-networking sites, video-sharing
sites, wikis, blogs, mashups, and
folksonomies. A Web 2.0 site allows its
users to interact with other users or to
change website content, in contrast to
non-interactive websites where users are
limited to the passive viewing of
information that is provided to them.
In explaining this
  I’d like to use

3 metaphorsfor what
   universities
                 have
                        lost
WE’VE LOST THE
       SHELF
       BULLETIN BOARD
       BLACKBOARD
The Shelf
Knowledge
used to be
 tied up in
     books
and the university was the
 sole provider and keeper
     of this knowledge
Going digital
changed this.

  The Web
changed this.
1996
Yahoo, faced with
the possibility that
they could organize
things with no
physical
constraints, added
the shelf back.
- Clay Shirky
2013
We no longer need a curator.
We can search for
  anything and
   everything.
The university lost
     control of

 The Shelf
 Being the exclusive
source for knowledge
WE’VE LOST THE
       SHELF
       BULLETIN BOARD
       BLACKBOARD
The Bulletin Board
Previously, the university
could control communication
through the limited means
available.




It was a funnel...
it could control
its message.
In the digital age
this control is no
longer possible.
Social media has exploded.




Communication
methods are
ubiquitous and
ever-present.
There is a higher
SIGNAL to NOISE

RATIO
The university lost
    control of
The Bulletin
  Board
  The ability to
communicate to a
captive audience
WE’VE LOST THE
       SHELF
       BULLETIN BOARD
       BLACKBOARD
The Blackboard
With the blackboard...

The learning
 is up here!
Lectures are
  common
Structures divide the
student and the teacher
Social media breaks
down these barriers
Diverse
 learners and
    diverse
learning styles
are welcome...
and celebrated
learning becomes a
co-constructed experience.
The university lost
       control of
The Blackboard
The ability to rely on old
methods of instruction
  and ignore multiple
    learning styles.
WE’VE LOST THE
       SHELF
       BULLETIN BOARD
       BLACKBOARD
So what is the
 way forward
    for the
 university?
a few articles have been written...
Why College Is Still Relevant in the Age of
Free Information
   by Hansoo Lee
   January 06, 2012


1. The Network
2. Direct Professional Development
3. Personal Development
4. Brand
Open Educational Resources and
    the Role of the University
    by Anka Mulder, Volume 46, Number 5, September/October 2011


The University as a...
           Content Provider
           Learning Community
           Certification Body
in order to remain relevant

   I believe
 universities must...
Focus on
holism...
a seamless blend of
personal development
and cognitive growth
requiring
  faculty and student affairs
    collaborations
creating
     co-constructed
   Learning partnerships
        guided internships...
immersive study abroad experiences...
   living learning communities...
          service learning...




                 Dr. Marcia Baxter-Magolda
For the
university, the
best defense
against the
network is for
the university
to become a
network itself.
Social media and Web 2.0 technologies

1   have pushed us to a tipping point for
    massive organizational change.

    Universities are ill-equipped and at an

2   organizational disadvantage to respond to
    this change.



THEREFORE
Universities must change the way they
operate to survive and remain relevant.
digitally archived at

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The University in the Age of Web 2.0: A Value Proposition