Community Systems How Economic Development Pros Use Data to Compete
Download as PPTX, PDF2 likes836 views
The document discusses how economic development professionals utilize community data to attract prospects, highlighting the services and software offered by Community Systems. It emphasizes the importance of having advanced GIS and website capabilities to improve engagement and provide valuable information to site selectors. The document also includes an invitation for a comprehensive assessment of current GIS systems and details on how to leverage their technology for better economic development outcomes.
Community Systems How Economic Development Pros Use Data to Compete
- 1. 1 Smarter Software for Communities June 4, 2014 HOW ECONOMIC DEVELOPMENT PROS ARE LEVERAGING COMMUNITY DATA TO COMPETE FOR PROSPECTS
- 2. 2 Your hosts Ben Wright CEO, Community Systems Atlas Advertising benw@communitysys.com www.twitter.com/communitysys Neil Hamilton Director of Business Intelligence Metro Orlando Economic Development Commission Neil.Hamilton@OrlandoEDC.com Guillermo Mazier Business Development, Community Systems guillermom@atlas-advertising.com www.twitter.com/atlasad
- 3. 3 Atlas Advertising’s Software Development Group is Now Community Systems
- 4. 4 Our mission: To power intelligent location decisions.
- 5. 5 By powering the world’s best economic development websites, GIS, and prospect response systems.
- 6. 6 Community Systems’ Atlas One Software Suite
- 7. 7 Community Systems serves over 4,000 communities in 43 states Who we work with:
- 9. 9 Data, technology, and agency partners this requires:
- 10. 10 • Continue the Conversation: – Follow us on Twitter: www.twitter.com/CommunitySys • View and share the video with your colleagues: http://communitysys.com/News- Media/Webinars-(1).aspx Download the slides, listen to the video, continue the dialogue
- 11. 11 Get a free comprehensive assessment from Community Systems. This assessment will include: • If you currently have a GIS System, we will: – Review of your current GIS system relative to the benchmarks presented in this webinar – Provide suggestions to improve performance and overall system value • If you don’t currently have a GIS system, we will: – Review your website relative to content and features site selectors commonly use – Recommend ways to improve your website using various elements of GIS technology. To receive an assessment, please chat “Assessment Please” into your chat window at any time in the presentation. We will follow up with you after the presentation. Offer to webinar attendees:
- 12. 12 1. What are the different ways prospects consume information online? 2. What can we learn from Community System’s network of ED websites about the information prospects consume? 3. Who is Neil Hamilton, and why does he sound like a young Sean Connery? 4. How does Neil spend his time each day? 5. What does he produce in house? 6. What is Neil’s role in online publishing? 7. What tools for publishing and presenting data does Neil use? 8. How can using Community Systems software help your team publish the data that prospects need faster and more easily? Questions we will answer:
- 13. 13 What is the single most valuable piece of information your organization produces for prospects? (Enter answers in chat window) Question
- 14. 14 How do you know it is valuable? (Enter answers in chat window) Question
- 15. 15 Question (Enter answers in chat window) And how do you distribute it?
- 16. 16 1. Based in Chicago, IL 2. Former economic developer 3. Specializes in renewable energy and data centers Midwest Practice Leader – Biggins, Lacy and Shapiro What One Site Selector Needs: Tracy Hyatt Bosman
- 17. 17 What We Need • Contact information • Incentive programs • Tax rates • Recent announcements • Industry-targeted info • Map of your territory • Largest employers • Area colleges and universities What We Don’t • General labor statistics • Secondary source wage information • Real estate listings • Rankings • Distance to other major cities Most valuable sources of information, according to site selectors
- 18. 18 Introducing the traffic on the Community Systems Network of Websites 2 million user sessions
- 19. 19 Basic usage data for Economic development websites
- 20. 20 Most consumed content on our websites this week, longest engagement on content this week Most used pages this week 1. Find Properties 2. Find Companies 3. About Us 4. Contact Us 5. News 6. Relocate and Expand 7. Data and Information 8. Maps of the Area Longest engagement this week 1. Data downloads (Workforce, demographics) 2. Report builder/My favorites 3. Property search/ Property details 4. Live and work
- 21. 21 • Director of Business Intelligence, Metro Orlando EDC • Graduate and undergraduate degrees in economics • 8 years in economic development; 2-year detour into commercial real estate • Specializes in impact analysis, regional economics About Neil Hamilton
- 22. 22 1. What’s changing • The rise of the site – location-specific vs. community research • The impact of technology – time, quality and capabilities 2. What’s not changing • Local knowledge > remote research • Opportunity to be a value center and organizational differentiator Trends in the research job at Metro Orlando EDC
- 23. 23 1. Predicting the future (1/3) 2. Reacting to the present (1/3) 3. Narrating and presenting the recent past (1/3 and growing) How I spend my time each day
- 24. 24 1. High Value-Add Content • Major Employers • Market Activity 2. Custom, Targeted Industry Content • Talent Pipelines • Cost Simulations / Comparisons • GIS Mapping 3. Economic Analysis What data I produce myself
- 25. 25 What data I outsource
- 26. 26 1. Website 2. Email 3. Events 4. Social Media How I publish data to the market
- 27. 27 1. Why? • External reputation among site selectors • Internal positioning in local community 2. How? • Identify, fill a void • Differentiate, be credible, be GOOD • Push it out – every channel available Building a research BRAND
- 28. 28 What recommendations do you have for what how other research teams should use their website? Question (Enter answers in chat window)
- 29. 29 Community Systems makes a difference powering the world’s best economic development websites, GIS, and prospect response systems
- 30. 30 Community Systems’ Atlas One software suite enables EDO’s to publish more information in less time, and all in one system.
- 31. 31 “We chose to work with Community Systems for a variety of reasons. First, they are the most innovative GIS company in the economic development space and they were willing to customize their technology to best meet our needs and those of our regional partners. Second, they flat out won a competitive selection process over our vendor of 10 years and other vendors due to their ability to understand our goals and provide the technology and the framework to not only meet, but exceed them. Third, their customer service is miles ahead of anything that we have ever experienced. In fact, we are flying out to Denver this month for a product visioning session to see how we can make our tool even better.” -Heidi Smith, General Manager of Global Business for The Tennessee Valley Authority What our customers say about us: Innovation. Customization. Service. Results.
- 32. 32 Q+A
- 33. 33 Schedule an online demo today Would you like to experience the Community Systems Difference? • Generate Superior Engagement: Community Systems websites receive more than twice the visits of average community websites, and our customers generate 42% more conversations than average EDO’s. • Single System Means Time Savings: Community Systems provides only integrated solution for all content types (web pages, property records, downloadable files, and prospect records) that are needed for real relationships, all in one system. • National Reach: More than 2 million page views on 200+ websites, more than 10,000 registered users, in 4,000 communities in 43 states. • The Largest Staff and Most Partners: 25 staff, 36 data and technology partners, and a platform that enables local agencies and our customers to innovate faster and farther. (Enter “demo” in chat window)
- 34. 34 1128 Grant Street Denver, CO 80203 Contact: Ben Wright t: 720.420.3800 x 210 benw@communitysys.com www.Communitysys.com Contact: Neil Hamilton Neil.Hamilton@OrlandoEDC.com www.OrlandoEDC.com Thank you and stay in touch! Smarter Software for Communities