Competitive analysis team insight
- 1. Alex Ayvazov Julia Irion Aaron Moretti Dessi Nikolova
- 2. Ford Fusion Hybrid Strengths Weaknesses Traditional Sedan Relatively high price Design Lower fuel economy More Standard Less cargo space than Equipment some competitors More rear legroom than most hybrids Threats • Decrease of oil prices (+) Opportunities • Hydrogen Cars • Rising gas prices (-) • Public Transportation (-) • Green movement • Electric Cars • Market demand for • New modes of transportation more unique vehicles (-) • Maintenance cost of gas cars (-)
- 3. Lexus CT 200h Strengths • Sporty, fun to drive Weaknesses • Best fuel economy in its • Limited storage space segment • Interior design is less • One of the cheapest Lexus luxurious than typical models Lexus • Lexus’ customer loyalty • Slower acceleration than Prius Opportunities • Rising gas prices lead to Threats increased demand for fuel • Decrease in oil prices efficient vehicles • Hydrogen cars • “Green movement.” Increased • Public Transportation sales of “green vehicles.” • Electric cars • Market demand for more • New modes of transportation unique vehicles (-) • Maintenance cost of gas cars (-)
- 4. Chevy Volt Strengths Weaknesses Fuel-Efficient GM Brand Numerous Green Awards Needs to be plugged into an Regenerative Braking outlet Opportunities Threats Focus marketing on Fuel Decrease of oil prices (-) efficieny (-) Hydrogen Cars Riding the “green” wave (+) Public transportation (+) Market Demand for unique Electric Cars (+) vehicles (+) New Modes of Transportation Maintenance cost of gas cars (-)
- 5. Toyota Prius Strengths • Largest share of U.S. Weaknesses market • Higher price • 50 MPG • Battery Disposal not “green” Opportunities Threats • Focus marketing on • Decrease of oil prices Fuel efficiency (+) • Hydrogen Cars • Riding the “green” • Public transportation (+) wave • Electric Cars • Market Demand For • New Modes of Transportation unique vehicles (+) • Maintenance cost of gas cars (-)
- 6. Hybrid Comparison Chevy Volt Combined MPG Toyota Prius Honda Insight Lexus CT 200h Ford Fusion Hybrid Base Price
- 7. Hybrid Comparison 2 Chevy Volt Lexus CT 200h Honda Insight Chevy Volt U.S. News Safety Rating Toyota Prius Toyota Prius Honda Insight Lexus CT 200h Ford Fusion Hybrid Ford Fusion J.D. Power and Associates Predicted Reliability Rating