Competitive Audit GDVSource
0 likes125 views
This document provides a competitive analysis and recommendations for building a visual social community on GDVSOURCE. It analyzes how competitors Bio-Well and Inner Energy implement community features and notes risks. The key recommendation is to display the community prominently on the home page to express care for consumers, allow connections and sharing without leaving the site, and use visual elements to support the brand and spread awareness.
Competitive Audit GDVSource
- 1. GDVSOURCE Building a “Visual” Social Community Competitive Research + Recommendations Competitive Analysis | Craig Maher, 12/9/14
- 2. Allowing medical professionals, researchers and alternative healers to see, connect, share, engage and refer… • Attract a wider audience • Show a “real” human connection • People influencing people • Validates trust • Cultivates opportunities and spreads brand awareness • Inspires sharing / referring information via social media links • Gathers practitioner contact information These touch-points are key to the GDVSOURCE brand and embrace users needs… Having a Visual Social Community will allow the following:
- 3. Competitor: Bio-Well Description of how the feature is implemented ● Bio-Well’s community feature has no visual human element and is not priority on the home page supporting the consumer ● Risk: The community form is accessible only by making consumers click a “sub-page”; which diverts users off the main site — Detachment ● Risk: The community has very low posts/traffic, and the key objective of this feature is ambiguous so it runs the risk of becoming stagnant — A dead-end
- 4. Competitor: Inner Energy Name, Date Description of how the feature is implemented ● Inner Energy’s community feature has a visual human element but is not priority on the home page — And tells you nothing about “Who they are” or how they support the brand ● Risk: You need to exit the site to connect and gather any contact information from users
- 5. Design Recommendation Description of how the feature is implemented ● Displaying the community on the home page is a vital way of expressing the importance of our consumer — We care ● Benefits: Able to connect and share with other like-minded practitioners and not leaving the site ● Rationale: Showing a visual community supports the brand and in turn spreads awareness — Gives a face to the target market